Good Morning Everybody,
Once again I want to say THANKS to Scott Kelby for letting me step up to the plate the second time for part two of my post, “Wedding Photography: The State of the Union – Part 2”. You can find last week’s post right here. I was pleasantly surprised by the amount of interest it raised among the readers. And my sincere thanks to all those folks who took their time to add to the conversation with their thoughtful comments.
Wedding Photography: State Of The Union – Part 2
So where does that leave us today? After the last post, it may have sounded like the “End of Days” for the wedding photographer. That folks, I do not think is true. The fact of the matter is that we will always have wedding photographers offering their services to brides and grooms everywhere.
We will continue to see wedding photographers outnumber, by far, the vendor category most often observed at bridal shows anywhere in the country – over 40 at a recent wedding spectacular in the Greater Cincinnati, Ohio area. We will continue to see wedding album vendors outnumber all other types of vendors at conventions for example Imaging USA and WPPI coming up in just this weekend. At last year’s WPPI Convention, wedding album vendors numbered over 45 booths – even more than photo labs who were always the mainstay of such shows.
And now many labs are offering wedding/portrait albums to their list of services. And coincidentally, a few album companies are offering lab services – Zookbinders, my favorite album company – has been providing lab services for the last 4 years. The boundaries are definitely being further blurred in our digital age.
The bottom line is this – there are about a “gazillion” wedding photographers in today’s market vying for the bride and grooms’ dollars. Let me validate that remark. Recently a wedding photographer friend was visiting with a very popular wedding reception venue in the Cincy area. Since he knew the owner, he asked if he could see the list of events for the last calendar year.
The venue logs all the vendors that participate in each wedding event. My friend looked over the list and saw, out of 300 events scheduled, with only one or two photographers listed more than once and, even those photographers were listed no more than three times each! This certainly speaks to the explosion of new photographers, each taking a slice of the pie.
Another reason for so many new shooters is the fact that the “cost of membership” into the wedding photography world is fairly inexpensive, a digital camera, flash, and a few business cards – that’s it. Back in the film days we needed to invest at least $5,000 to $15,000 in medium sized format film cameras.
On top of that we had the cost of film and processing before the client could even see an image. On a typical weekend, I would shoot 600 film exposures. That translated into about $1,000 in film and processing for me just to be able to show the clients anything!!! The cost of doing business each weekend went from $1.60/exposure to FREE every time you pressed the shutter button. The digital transition reduced that “cost of membership” to practically zero and the flood gates were open pulling new photographers onto the wedding scene. Add to the fact that the cameras became easier to understand and produce acceptable images. The wedding photographers’ cheese wasn’t just moved, it was yanked away.
Coping With the New Market Conditions
How does anyone currently shooting weddings or even wanting to enter the field cope with such market conditions? The answer does not just lie in the two most quoted factors of good business – quality and service. These are two essential, prime factors in that equation, but not the only factors.
Today there are additional ingredients that we must incorporate into our marketing efforts in order to influence today’s buying public. Those ingredients must include product innovation, responsiveness to the client, studio-client “stickiness”, product diversity, creative marketing, full understanding of social media marketing, the ability to resonate with the client at their level, and don’t forget price – yes, price too. That’s a lot to absorb for some just coming into the business. In fact, it’s a lot to get your head around even if you’ve been in business for years. Too many “old-school” photographers were never able to accept, much less modify their businesses plan to accommodate this new business playing field and sadly, were out of the game quicker than they knew what inning they were playing.
Offering quality and service just doesn’t cut it by itself anymore. These two ingredients alone do not guarantee business success. Today’s wedding photographer needs to understand and incorporate the entire package described above. Getting your head around all those elements takes time, patience, and practice too. That would indicate that by that fact alone, the churn of wedding photographers is consistently moving simply because lots of folks don’t want to work that hard.
I always said that it’s easy being the best and most desirable photographer in town. All you need to do is work a lot harder than the competition. I believe that’s still true more than ever these days. I was recently talking with my friend, Kent Smith who runs a million dollar portrait studio operation in the Columbus, Ohio area. He reports to me that his sales are as good as ever, consistently growing year after year but he has to work harder each succeeding year to reach his sales goals. The same is true in the wedding photography business. Hard work, smart work, and creative work is the foundation to any businesses success.
Define “Wedding Photographer” For Me
You know, another thing we need to define is “What do we mean by a wedding photographer?” Is it just anyone who shoots weddings? What kind of income level defines a true wedding professional photographer? Is the photographer in business for a little extra “beer money” each month? Or, does he/she need to make the house payment, car payment, buy shoes for the kids, etc. from the income generated by his/her wedding business. That consideration sure puts a new twist on how to think about a professional wedding photographer, doesn’t it?
I know there are several levels of “wedding photographers” currently active doing business. They range from what I call…
– The “beer money” photographer shooting for a few bucks on the weekend;
– The “aspiring pro” just getting started in the business while maintaining another job;
– The “part time professional” who makes a decent amount of extra income for his/her part time wedding photography profession;
– The “seasoned pro”, a person who is a respected within the photography community and who has been shooting weddings full time for a number of years.
Does this mean that anyone that fits within these classifications are professional wedding photographers? A professional wedding photographer is first of all, in business to make a fair profit from his/her energy, efforts, and creativity. Nothing wrong with that, that’s any successful business’ first goal. Being good in business is surely the first step to calling oneself a pro.
The second quality of a professional wedding photographer is that he/she wants to do the best possible job for their client. Here quality and service come into play heavily. A pro is always trying to improve and enhance their photography skill set in order to do just that, quality and service. More simply said, “If you ain’t learning – you’re dying.”
The true wedding professional brings a sense of passion to each job – they are NOT in the field just for the money. A professional exhibiting good business practices, great marketing efforts, and a keen sense of passion and creative expertise that is brought to each event – is on the pathway to success.
I think that pretty much describes a true wedding professional but it only hints at what one must do to bring the business to his/her studio door. That’s where it really gets interesting in today’s digital world of photography. Today’s marketing playing field is completely different from what it was only three or four years ago. No longer does having your images in the local bridal shop, participating in bridal fairs, or even having a prominent Yellow Pages ad do the trick. What is a Yellow page ad?
Client Acquisition: Engage Now!
Today we all stand on the edge of a brand new marketing frontier when it comes to client acquisition. I love that term “client acquisition” it speaks to the fact that we must really reach out to new clients and can no longer wait for them to come to us. We must seek and reach out more actively than ever before, because if we don’t the photographer down the street will.
I believe that today’s most important marketing efforts must be social media centered. Yes, that means Tweeting, Blogging, and Facebooking. Only a few years ago, everyone thought they needed an exciting/flashy website to get noticed. Well, I think that was then and this is now. Only having a cool web site for potential clients to look at is like leaving your studio doors open, having someone wander around without ever being approached by studio personnel.
Don’t get me wrong, an exciting website is a good start, but the experience must be dynamic for the prospective clients. I’ve always held that the first page of a person’s website should be a frequently updated blog. That makes the visitor’s first experience with your brand more current, more exciting. They can see that you are busy, current, stylized, excited and proud of what you are doing. Using Facebook in that same manner gives the prospective or current client those same experiences.
Facebook takes it to the next level. Now you have a chance to introduce your clients to a more “personal” you. Today’s client wants to feel that they know you; they want to feel that you resonate with them at a more personal level. Blogs and Facebook accomplish this task very well. I feel that’s the reason so many long-standing professionals have gone out of business. Those that have stayed “hip” and “cool” – (am I showing my age? ;) ) – have remained relevant to the new crop of clients making the buying decisions.
Are You Relevant To Your Client?
That’s an interesting point – just who is making the “buying decision” for wedding photography today? Up until about 3-4 years ago, it was the parents of the bride most often. Today, I contend that the “buying decisions” are made much more often by the young couple. That implicitly means that our marketing efforts need to target the new wedding client shopping for photography services. Sure, one’s business stature in the community, personal word of mouth referrals, all are important to your perceived value. But a huge influencing factor is how well the photographer’s work and personality resonate with the couple.
That studio/client resonance I refer must also speak to the product diversity the studio offers. Are you showing the same old thing the bride’s mother would be interested in, or are you developing innovative products and services not available from other photographers in your community? How often do you review your product mix, brainstorm with your business team for new ideas, bounce or solicit new product ideas from your clients? This must be a pro-active endeavor for anyone in business wanting continued success in this fast moving digital world of wedding photography.
So where does all that lead us to in today’s discussion? It continues to mean that we must do the same thing top photographers have been doing for years. It means constantly evaluating the competition and then continually differentiating ourselves from that competition. It means working harder than the competition. That’s the easiest way to make yourself the stand out from the crowd within in your community.
Connectivity Is Vital
Equally important is “connectivity”. You’ve got to build your network of vendor buddies to help you build your business. I’ve always said that another important way to build your business is to get to know the people doing business with the people you want to do business with. Define your client by age, income level, types of wedding and start introducing yourself to the vendors working with those identified customer base.
How are you going to connect with potential vendor buddies? Simple, you need to start participating in organizations that bring these kinds of folks together. Right off the top of my head I think of ISES, the International Society of Event Specialists. Each month they hold meetings which bring together these like-minded vendors.
That includes event planners, hotel sales staff, bakers, florists, photographers, etc. It’s a great way to get to know the people doing business with the people you want to do business with. I have been a member of our local chapter for years. It’s not inexpensive to join, but within my market area, it has proved to be worth every dollar of the annual membership.
A few years ago our local ISES chapter hosted a very large event for press, wedding vendors, upscale brides and grooms, and their parents. As luck would have it, one of the speakers was not able to make it to our conference because of bad weather in her flight’s originating city. Since I was known to give the occasional lecture, the leadership of the event asks me to step up to the plate and cover the vacated program spot. I had two hours to pull a program together. I knew I could do it, and within a few weeks after the conclusion of the event I booked five weddings!
That’s why you want to continually reach out and connect with your wedding vendors. ISES is one way, but many of the bridal consultants are holding their own open houses for prospective brides and are happy to have other wedding vendors involved. The bottom line is to always be searching for ways to connect with and befriend the wedding vendors in your market area.
Be an Expert
Who do brides and grooms want to hire for their wedding? It’s the person who is the expert in the field. How do you become an expert? It comes down once again to engaging civic groups and community organizations and offering to speak at their monthly meetings.
I think of my good friends, Bruce and Josh Hudson. They make it a point to do several speaking presentations within their local community of Seattle, WA. Bruce’s topic is basic and encompasses the general community: “Taking Better Photographs with Your Digital Camera.” Sure he displays several of his own landscape and fine art images, but he also includes family portraits and wedding images in his presentation. His goal is to teach the Rotary Club members to take better photographs, but who are they learning from? The EXPERT!
There are more than 50-60 local community organizations that are always looking for speakers for their monthly meetings. Seek them out, share your expertise, show them your images and leave your “calling card.” It’s a great way to spread the word about what you do and can become a great business builder for you as well.
Creating Customer “Stickiness”
Create a sense of “stickiness” with your clients. What in the world do I mean by that? It’s simple, after any interaction with a potential client, I want a way to be able to reconnect with them or have the potential client reconnect with me. Let me share with you five quick ways to do just that.
1. At your next event you have a client come up to you and ask for your business card – what do you do? Give them one? I would suggest that you don’t! That’s the most fool proof way of NOT hearing back from your potential client. Sure, you might hear back from a few but the over all percentage of reconnecting with that client is very slim. Why? Because they lose your business card well before the time they need to call you.
In all of my years of doing business, I NEVER owned business cards. Crazy, you say? Not really, every time I was asked for a business card at a wedding, I would tell the inquirer that I didn’t have one on me; could I have one of theirs? Of course I could, and if they didn’t have one, I wrote all their contact info down on a napkin. You get the idea; I wanted the ability to be able to re-connect with them 100% of the time. That just doesn’t happen when you give them your card.
2. In today’s digital age, it’s even easier and much more impressive to connect with your potential client – that is, of course if you travel with your iPad, which I believe is the best portfolio sharing device on the planet. Now when a client asks for a card, I whip out my iPad and let them enjoy a few of my images. iPad images look great in a dimmed reception hall. When they comment on one of their favorites, I ask for their email info and send then their favorite image with a nice note from me. What could be easier in impressing a potential client and capturing their contact info all at the same time?
3. If someone insists on a business card, why not give them a gift card instead? This is about the best idea I’ve ever heard. My buddy, Frank Wilson, taught me the secret success of gift cards. At any encounter with a potential client and many times even a current client, Frank always gives them a $50 gift card that the card recipient can use for any photographic services/products he offers. A gift card is much better than any kind of discount you can offer a client. Everyone is familiar with the concept. A gift card is like money burning a hole in the client’s pocket. And, that potential client can only spend that money with you.
4. Here’s one more way to build customer “stickiness” – creative use of your Facebook Fan page. First of all be sure to set up a Fan page for your business, not just a regular Facebook page. Be sure your potential and current clients “fan” you and let them know you will be posting images of their wedding within 48 hours of the event – speed is of the essence. You don’t want to lose any of the wedding celebration excitement.
They hit your fan page; tag themselves and some of their friends in your images which drive more potential business in your direction. I think it’s a good idea to come up with a Facebook image posting strategy. I would post an image or two of the bride and groom, the large family photographs of the bride and groom, wedding party pics, and any other large group photographs, (high school friends, sorority sisters) you captured at the wedding reception. Now you’ve maximized the number of potential visits you’ll get because of the large number of wedding guests that can be tagged on your fan page.
5. Don’t overlook the very cool Animoto shows you can quickly put together. These are short, fun, exciting to view presentations that showcase your favorite images from the wedding. Post the Animoto show to your blog and your Facebook page. The utter simplicity of this is that you have your best, most current samples of images always in front of your potential client’s eyes. Animoto is FUN!
Product and Service Diversity Is Key
I mentioned this above – let me bring it around one more time. Can you survive just being a wedding photographer these days? I think that’s a very good question. My gut reaction is, “It’s tougher than in previous years to be a specialist shooter in today’s market. Back in the day, wedding photographers were specialists at what they did. Today, just the shear increased numbers of new photographers churning through the profession means it’s difficult to make only weddings a specialty field anymore.
Sure there are a few photographers working that still specialize only in weddings. My good buddy, Cliff Mautner, does just that – nearly only weddings all the time. But I think Cliff is more the exception than the rule these days. A lot of exclusive wedding photographers have now found the need to be diversified in the services they are offering their clients.
Recently I had a conversation with Lynn Michelle, a very talented and successful wedding photographer in Dallas, TX. She keeps a fairly busy wedding schedule but also offers very elegant boudoir sessions and photographs about 80 sessions a year. This combo of services has rewarded her with quite a busy studio operation.
Another aspect of that must be considered is the diversity of your products. What products do you like to sell? If you love what you sell, your passion and enthusiasm will show through and resonate with your clients helping them to make a buying decision purchase of what you love.
Many, many wedding photographers are doing the “shoot and burn” style of business. Sure, it looks like quite easy cash, and yes, it has driven down the prices of wedding photography. By the same token, I think the “shoot and burners” leave a lot of sales possibilities on the table. You don’t have to be a good salesperson to be a “shoot and burn” photographer, so by default the sale has to come up much shorter than it could be. Successful people are successful salespersons too – no ifs, ands, or buts about it. Regardless of what your field of expertise, and that doesn’t just mean photography.
The “shoot and burn” photographer takes the “home run” out of play. What’s a home run? A wedding sale that sits firmly in the five figure level. Those of us that have been in business for a number of years still vividly remember our first “home run” sale. A few years ago, I almost made it into a six figure sale – boy, do I remember that sales experience.
It was a three-day destination event. I shot over 8,000 images and showed the client 4,000 images. We worked through 3 sales sessions together and on the third day, she asked me how many images she had selected. I said that the image count was at about 1,200 images that would be bound in 6 volumes. She giggled and told me she would take three sets!!!! One set for herself, one for the bride and groom and one for the groom’s parents. GRAND SLAM home run! Would that have ever happened if I offered a “shoot and burn” option? NEVER!
I’m not trying to start a debate with the “shoot and burn” photographers. I even believe delivery of the wedding images on a disc has a place on any wedding photographer’s price list. I sell albums. I LOVE albums to showcase my wedding celebrations. Lynn Michelle mentioned that she sells albums. For her own wedding a number of years ago, she only received a few hundred 4×6 inch images. She tells me she never looks at them and that’s why she feels a wedding album is so important for her clients. Her clients sense her feelings for the importance of the album and this is what she sells most often.
The bottom lines is this, as a professional wedding photographer, are you interested in just making a few extra bucks on a weekend, or are you challenged to make it a go as a successful profession? Your answer will probable determine the direction you’ll take your product mix and business plan.
Continue Your Education All the Time
It amazes me when I hear stories about how some folks photograph a wedding with very little to no experience. This speaks to how diluted the craft has become. If we want to become really good and stand out from our competition through our imagery, we need to train and learn and continue to learn to do just that. I’m not suggesting you need a PHD to be a wedding photographer – you don’t. But you do need a desire to continue to your training if you eventually want to differentiate yourself from the competition and not just be like everyone else with your style or better said, lack of style.
One of the easiest ways to learn is to expose yourself to as many speakers you possible can at the major conventions that take place across the country each year. We’re heading off to WPPI in Las Vegas tomorrow and I can’t wait to see a lot of the talented wedding photographers presenting at the convention. Upon our return from this convention we are heading up to the Northern portion of Ohio for the Professional Photographers of Ohio, PPO Convention in March. Then at the end of the month, it’s Photoshop World in Orlando, always a fabulous learning experience! Even after all my years in the business I never stop wanting the opportunity to learn some new tip, technique, sales idea, product diversity from the platform speakers .
Budget a little tight for travels? Then sign up for the best training value on the planet earth – Kelby Training. There are 1000s of hours of training just waiting for you to tune in – and it’s only $25/month!
I’ve always felt that the best way to learn was to partner with three or four like-minded photographers within your community, or just outside your community but easy enough to stay in contact. Myself and two other photographers called it our “brain trust” well over 20 years ago when we formed our small learning-from-each-other-group. Get your own group together, meet every few months just to kick around shooting ideas, business strategies, marketing ideas – the ideas will keep on coming, I promise.
Hire a model or two from Craig’s List, buy and inexpensive gown from a local Bridal Salon- yes; sale wedding gowns can be purchased for $99 or less. What a kick it is to just be going out and shoot with your buddies, experiment with ideas, challenge each other and capture some great images without the burden of the actual wedding day. The “brain trust” effect is a great way to polish your skills, each person bringing their own level of expertise and perspective to the shooting experience.
So does all this sound like a lot of work – blogging, Facebooking, networking, constantly developing new products and service, continuing your education, practicing? Of course it does, and it’s that extra effort that separates you from the competition. Achieving success and obtaining prosperity in your business has the same key ingredients now as the recipe held 20 years ago. It’s about always working harder, smarter, and faster than the next guy. It’s about keeping your edge, constantly sharpening your saw, always looking over your shoulder to see how close the competition is, never being complacent. And yes, quality and service too, but all the rest is equally as important these days!
Hey gang, thanks so much for hanging in here with me today. My thanks once again to Scott for letting me share my thoughts and ideas in Wedding Photography – State of the Union – Part 2. Hey, want more good ideas on running a wedding business? Then be sure to follow me over at DigitalProTalk.com where you can read my Business Day Thursday posts regularly.
David has shared his message with over 15,000 people in 2009 and 2010 through his tours and training. His 4 DVD set which features his live Captured by the Light 2010 tour just launched last week covering many aspects of lighting, composition, and business building.
David is also the author of Captured By The Light: The Essential Guide To Creating Beautiful Wedding Photography, one of the top selling books on the subject.
Follow David at his daily blog: DigitalProTalk.com.
David, you are the quintessential wedding photographer extrodinare!
wow, you are literally always the first one to reply
gt, I was trying to beat Favre’s record but screwed up about a month ago. 8-)
David, once again Great Blog! Love to read your words of encouragemnet!
Good stuff sir! I love the ipad business card idea. (there must be an app for that). Always learning, and always learning something here and again from you, David, Thank You!
Mike, there actually is an app for that. I’ve test driven all that I can find, and this is the clear winner:
It’s a constantly evolving product from an innovative developer who is listening intently to user feedback and implementing requested features at high speed.
IMHO, hard cover portfolio albums are quickly becoming a thing of the past. Every serious photographer needs to invest in an iPad, sooner rather than later. Not to mention… green! And we should all be thinking of that in everything we do, right? And yes, my partner and I are of the shoot-and-burn variety, but it does set us apart from every other photographer in our area and couples in our part of the country clearly seem to prefer it. I’m sure a lot of people here will disagree and I’m not one who will engage in lengthy forum debates, but as a web designer/developer/programmer of 15 years and digital stock photographer for 10, I’m in a position to spot trends that others might not see. Just as digital photography swiftly overtook film, I predict that the shoot-and-burn model will eventually overtake the old business model, whether we like it or not. Brides are quickly discovering the many web sites where they can quickly and easily put together their own albums, where they have much more creative control over the final product at a much more affordable price. We can’t turn a blind eye to this truth and wishing it wasn’t so doesn’t change it. Look what has happened to the recording industry over the past 5 years and how it has left many musicians stunned, wondering what the heck just happened. Those (Amanda Palmer comes to mind) who understand that CDs are destined to be obsolete and have a business plan in place for marketing digitally will land on their feet. I could be wrong, but if I’m not, it’s a good idea to have a plan B.
And while I’m commenting here, let me just say a word about Flash web sites. Don’t. Flash is a misunderstood technology that was never intended to be used on the Internet. For many years we tried to do that, but it was never destined to last because it’s simply the wrong tool for the job, for so many reasons. It’s not search engine friendly, it’s a train wreck over a slow connection, it still requires a browser plugin to view, and this is a biggie: it’s not being widely supported in the tablet market. When Apple stops supporting something, pay attention. Photographers who have Flash sites would be well advised to replace them in the near future. There are much better tools for the job and google will love you.
Sorry I couldn’t see your first name. I am looking into limiting or
maybe a better word might be adjusting my pricing and package
to the shoot and burn photography. my question to you is
do you watermark your images that your client receiveand do
provide high resolution files to them. Do you still offer other services
if they wish. Just interested in how you set it all up. Rodney
Deliverables include 2 versions of each image in both high res and web, along with a well-designed PDF catalog. With memory sticks coming down in price & up in capacity and CD storage quickly going the way of 8 track tapes, we now copy to sticks rather than burning. The images are not watermarked. If you make your clients happy, they’ll enthusiastically advertise for you and leave no doubt as to who took their pictures. (Thanks, facebook.)
They can go to Mpix, WalMart, or jump on Apple’s site and build themselves a beautiful book. (Hey, more free advertising, right?) They love it.
We don’t offer any other products except web sites, which is our primary business. So far, no complaints. :)
Just make sure you are charging a fee reflective of your talent, skill and expertise so you get paid what you are worth. So much simpler for all involved.
This is one of the longest guest blog posts I’ve ever seen, and it’s still amazing.
Pedro, you are not lying, it’s the longest one I’ve seen, nothing slack about David, just checkout his blog! I made a rule for myself that I read the blog and still try to post first, I was worried on this one!
Reading only the first paragraph of the blog doesn’t count, you have to read the whole thing! Four minutes to read/post a response to this guest blog? Now THAT is setting the bar! Make sure you go back to your old school and thank your reading teacher…
j/k :D :D :D
I’ve been to so many Ziser seminars and read his blog every day, well….I was anticipating a little. :)
David, I have (and love) your book, I attended your CBTL tour in Houston, I read your blog daily, and have watched your Kelby Training classes. This is a good opportunity for me to just say – thanks for all you do! Even those of us that don’t focus on shooting weddings can learn a lot from everything you teach.
Truly, one of the best Part 1 and 2 guest blog series ever. Really worth the read and a lot of understand and follow.
Thanks the Kelby team and David for this.
Great work David, love your images!
Well, I thought Moose had set the bar this year for guest blogs. David has certainly exceeded that with this two part series! An excellent read, and it really has some great tips for anyone trying to make a living with photography, not just shooting weddings. His own blog is just as fun and informative to read.
Thanks for sharing your thoughts, David. Hope to attend one of your tours again in the future (the CBTL tour was outstanding!)!!
David, your contributions to this site, the work on Kelby training and your latest book have helped me WANT to become a better photographer. Thank you.
When though, will you make your way down under and give us some of the old floof and run?
Would love to have you here.
David – Thanks for the sage words and the encouragement to produce excellence.
Amazing post, David! Like John said, these tips are great for any professional photographer! I’ve always enjoyed your classes, especially the wedding pre-con at photoshop world last year!
This is great David. Great advice. Your pictures are my inspiration. Write often.
Excellent information — nicely written, too!
Excellent blog post, David! I’m saving this one to read again and again! I am inspired and motivated to move from being sort of in between an “aspiring pro” and “part time pro” to go much further.
Great article, thanks for sharing! I can’t emphasize enough the point about keeping your blog, website, and Facebook pages up to date. The death knell for ANY business is an out of date web presence. Don’t let it happen! Don’t commit to daily blog entries on your page if you can’t keep up the pace.
I had been waiting on this since last week…”Hard work, smart work, and creative work is the foundation to any businesses success.” I think that says it all right there.
Lots of words. Lots of passion. Lots to consider. Thanks, David.
David, part one and two provide brilliant insights into the world of wedding photography and so much more. Great leadership too!
Seriously…is there anybody else better than David Z..??? Come on people..let’s get married! LOL…
Great post David, thank you very much. As an extension to your ‘hire a model and $99 dress’ idea it struck me that my wife’s gorgeous dress is in a box upstairs! Going further you always hear her girlfriends moaning about spending all that money and never getting to wear it (told you so :)), so why not throw a wee party for them in their dresses, throwing in a case of wine to get the party started? Better than models as it’s more realistic to deal with non-models on the day. Anyway, just an idea.
Hello, I’m from Russia! thanks for the lessons!
Great post, as usual, from David Z. The discussion on “customer stickiness” is worth the read. I love that David doesn’t just say the words “work harder, smarter, and faster”, he gets right down and gives usable ideas to get the juices flowing. Thanks to Scott & David!
David you are a phenom, a brilliant photographer, a great teacher, and mostly and entertaining educator. Thank you for this and your lessons
David’s comments are spot on and everything he says is true. However, I believe that you need to be an expert at marketing, an expert at accounting then have some psych training, a pro at social media and spend a lot of time with your website and your blog. Learning every new thing that comes down that comes down the pike from lighting to posing and have the latest in lightroom and photoshop with as many of the add ons you can afford. Do you need to be a good photographer? Yes, only after you master everything else!
Thanks for all the info. I didn’t want to become a shoot and burn photographer, but unfortunately, that’s all the brides around here in this tiny rural community are hiring – so it was either quit the business, or join the crowd. I still offer Collections with albums, framed portraits, parent albums, engagement shoots and albums, etc, but nobody goes for those.
Thanks again David. Love your images. I have never done a wedding, but still get a lot out of reading your post and your blog.
Thank you David for a wonderful post. I really got a lot out of reading both parts. I love your images, they are so beautiful and creative. Thanks for mentioning Bruce Hudson, he is a wonderful photographer and I have some beautiful pictures of my kids because of him.
David, very inspiring even though I want to become a great sports photographer someday – the base to success is always the same (work harder, smarter, education and practice)!
I agree, no matter what photography segment your in, you need to be on the ball.
David, thanks for sharing!
Thanks a ton for the wealth of information and inspiring impressive blog! Loved the gift card idea! Super!!
I think this is fantastic follow up and shows just how much work has to be done. Tons of new wedding photographers charge too little but yet what they are worth, only to find out it is not a viable undertaking. Much more work than photography. The cream will rise to the top but Davis’s insight should show the effort needed to really make it. There is not one established working wedding photographer I know that is not doing all of the things David mentioned though some are slacking on education and improving their craft. Many have not done all these things are gone.
Thanks so much for sharing your great insights, especially the positive solutions. I have been very grateful for so many great people in this industry who are willing to share their knowledge and insight so unselfishly. As an engineer looking at this as a side or backup business, this willingness to share and lift others is very enticing.
This type of heavy content is so rare on the web that I had to stop and address you a “thank you sir” for such a nice work. You did this post with a lot of objectivity and material. I am getting my DigitalProTalk feed right now ! Thanks a lot David
Another great post from a knowledgeable and very accomplished photographer.
I agree with the previous poster who feels shoot and burn is the future. This is the model I’ve taken, but with a caveat: they get only sufficient resolution to print 4X6-inch prints. I strongly encourage them to order the larger prints from me, and if they insist on doing it themselves, then I sell the full rez files.
It’s important to retain some control of the work, but there are so many options for people to print their own albums, and I can make more money by devoting that time to something else, that’s a segment I really don’t want to deal with. One error in an album and the profit and all that work evaporates.
Super post. Please give us more.
First, thank you for your time to post your thoughts here. I agree with you on a few points but also disagree with you on others. I do agree that the price structure between new photogs and “sessioned” photogs is all over the map. But that’s ok. Not everyone can afford a five figure photog and not every photog is worth five figures. One thing I highly disagree with is listening to as many speakers as possible. I used to do that. Then I realized that I’m working off other peoples ideas. I personally believe that you need to learn how to use your gear like an expert but think with your own creative mind. That’s what going to set you part from others. I’m not a fan of the style of images here. I personally think they are dated. That’s the beauty of what you can do as a photographer. People will come to you because they like your style. You don’t have to conform to another’s style.
I’m also a HUGE advocate for quality over quantity. When people ask me how many images I have taken, I just say that I have taken a lot but I have a few that are just awesome. To show a bride 4,000 images sounds like a nightmare to me. Most people are indecisive when it comes to choosing images as it is. I also learned people want simple. Always keep it simple. Packages never worked for me. I just asked what they were looking for, suggested a few things and gave them an estimate. Figure out your own business style and what works for you.
A “home run” in my book is a great image or idea that has not been done before. Not the dollar amount. If you keep with pushing your ideas and your craft, the money will follow. If you’re all about making money, your craft will crumble. My craft crumbled because I was focused on the money. Another thing I learned, stay off the blogs and websites for one month, go out and shoot. See what you’ll find.
My motto, K.I.S.S. (Keep It Simple Stupid).
A recently engaged FB friend of mine posted over the weekend that she was starting plans for her wedding and was looking for references for a Wedding Photographer, Florist, Baker, etc. Within a few minutes, her friends started replying with links to their favorite Photog’s sites. And then the post I knew was coming… “I know someone who will give you all of the photos on CD…” – Made me think about your blog and how much has changed in the 14 years since my wedding.
Thanks for helping to validate my earlier point, Jeff. Everything changes with the Internet. At the moment that one single photographer in the world started using the new business model, the jig was up. Today’s young brides grew up with computers and Internet and the first thing most of them do when they become engaged is to hit facebook and post what you describe. The Internet is here to stay, the game has changed, and you can’t un-birth the baby. Dozens of her friends have probably posted links to local photographers by now, and I can promise you she will choose the one who empowers her with that CD full of photos in the end. It’s human nature. Clinging to that old business model is like clinging to film. I think a good start would be for photographers to stop demonizing “shoot-and-burn” and find a way to make it profitable for them. That’s actually an outdated term, btw, since CDs/DVDs are quickly being replaced by flash memory. Why don’t we all stop using that rather derogative term as though it’s the anti-Christ and look at this situation realistically. It is what it is.
This was really interesting.
Wedding Photography must be a really challenging field to be in, unless you are the best.
Wow you have a lot of experience and you must worked really hard in this field, no wonder your pictures are so amazing.
Do teach a workshop for any chance?