I hadn’t seen this in 10 years, and I had never seen the full version.

My friend Kevin Gilbert sent me this a week or so ago and it’s just so wonderful â” It’s just a few minutes long, but totally worth every minute. I hope it makes your Tuesday, and your upcoming year in photography, a little bit brighter by remembering it’s all about emotion.

Thank you, Kevin for bringing this back to life for me and my readers.

Best,

-Scott

About The Author

Scott is a Photographer, bestselling Author, Host of "The Grid" weekly photography show; Editor of Photoshop User magazine; Lightroom Guy; KelbyOne.com CEO; struggling guitarist. Loves Classic Rock and his arch-enemy is Cilantro. Devoted husband, dad to two super awesome kids, and pro-level babysitter to two crazy doggos.

20 Comments

  1. nothing to add to it – your article title sums it up
    thanks for sharing this…..

  2. Hi Scott,

    That was awesome and inspirational! Thank you so much for sharing it!

  3. What did all those photos have in common? They were printed on Kodak paper. Memories fade faster than photos. 2015 Year of the Print.

  4. Outstanding and why we take them.

  5. They nailed it! it isn’t for the “Likes” or “Shares” from strangers. *That* is why we shoot. Thanks for reminding me, Scott.

  6. That was great. I am so happy to be a lifetime member of the “Memory Preservation Society”.

  7. I owe 1965-1999 to Kodak!

  8. I never saw this commercial. It hit me. They could run that today, for crying out loud. Photograhs – the story of our lives.

  9. It’s sad in a way since alot of photographers are losing their jobs in the journalism field. It goes to show you that a picture will never disappear and is worth more than a thousand words. They tell a story much better sometimes than video, example look at the picts from the tragedy in France. Thanks for sharing scott

  10. When I lost my son in 2001, one of the first things I got to do was put all shots that friends had of him on 3 cd’s, years later when I felt I could look at them the files would not open, all 3 disc corrupted in some way, I do have some prints but not many.
    This film makes you think, print and save, print and save, they are priceless.

  11. The loss of digital files happens to all of us sometime, but the prints are still around till we throw them away. Please ‘print and save’ your best for our greater
    posterity!

  12. Love this. It reminds how ubiquitous photography is and why it is such a worthy craft and how sometimes it needn’t be a masterpiece to have value.

  13. Besides the emotional component, it is interesting how close Kodak were on the principles of Instagram, Facebook and what not.

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