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  • Monthly Archives March 2010

    A Different Approach: A comparison between advertising vs. sport photography Photo by Jefferson Graham I have been shooting cars for over two decades, first as an advertising photographer and more recently, photographing motorsport for Rolex. The difference between the two types of photography is striking. When I do advertising, I bring everything to the shot and I’m almost in total control. At a race, I use all the same creative skills, but the package is reversed: I have to use the light given to me and have to wait for the moments to unfold in front of me… in short, I have no control. One thing never changes, whether it’s a race or an advertising shoot, the cars have to have emotion and they need to look sexy; that's our job. Now let's take a look at these two different approaches. For advertising, let’s…

    ...automotive photographer Stephan Cooper!  Stephan gives an fascinating look into two contrasting sides of automotive photography - advertising and racing. One can be a slow and tedious process, while the other is a fast-moving and in the moment event. So if you like cars and photography, make sure you stop by tomorrow and check it out :)

    The Honda Grand Prix of St. Petersburg Indy Car race got rained out on Sunday (the shot above is from the 10 minutes I got to shoot the Indy Lights race in the rain on Sunday). There was just too much water on the track, and so after spending all of Sunday waiting in the Media Center for the rain to break, they rescheduled the main Indy race to run at 10:00 am on Monday (yesterday). NOTE: Click on the images for a larger view. I was there shooting the race on assignment for Southcreek Global Media, so even though the race got rescheduled, I really needed to be there, though a lot of photographers (and unfortunately fans) weren't able to be there on Monday. The upside was---there was a lot of room to shoot, so there was no jockeying for position---you could pretty…

    Hi gang: Here are links to the some of the reviews you guys posted yesterday. Thanks for sharing these with my readers, and if you have a post that's not listed here, I invite you to post the link as a comment here. :) -Scott P.S. Photo above, by Thomas Quinn, was taken during the live shoot part of the How to Shoot Concerts Pre-conference workshop and was one of the finalist in the contest to win the Nikon D300s and lens, and was featured during the opening keynote. Full coverage, with photos, of all three days, and David Ziser's wedding shoot precon over at DSWfoto: http://www.dswfoto.com/blog/ Lots of coverage and photos at Digital Photo Adventures: http://dphotoa.wordpress.com/2010/03/29/photoshop-world-orlando-fl-2010/ Elieen Ludwig has a recap of the classes she caught right here: http://eileenludwig.wordpress.com/2010/03/27/psw2010review/ Alan Hess did a post just on the after hour party, along with one…

    If I heard it once last week, I heard it a hundred times; "This was the best Photoshop World ever!" I think I'd have to agree. It started from the opening keynote, when I looked out and saw the standing-room only crowd on their feet, cheering, holding cameras over their heads and taking photos with everything from DSLRs to iPhones (yup---that's me center stage below. Don't ask). It ended with that same crowd giving a standing ovation to the instructors during the closing ceremonies. It was truly an amazing week from beginning to end. I could go on and on about every little detail (and write 8 or 9 thousands words about it), but I'm going to try to just give you some highlights, and a peek into what it was like to be a part of this very special event. (Photos by Brad…

    Hi Gang: Here it is Friday, and it's only my second post of the week. I had such high hopes about shooting all these photos on my iPhone, and uploading them live like I did in Las Vegas, and blogging at night, etc., but I have been just back-to-back slammed since the moment I got here, and this is the first time I've sat down all day, and it's quarter to three in the morning (and I am just beat). I'm so sorry I haven't been able to post more this week, but I did want to let you know that I'll be back in full swing next week, with lots of details about the show. I had just an amazing time this week---one of my most fun and fascinating Photoshop World's ever! I've met such incredibly cool people, and I've got a lot…

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