Editor’s Note: We’re just a day away from December, so I wanted to bring back this fantastic 2019 post from Gilmar Smith about creating more exciting holiday cards. Enjoy!
Holiday Cards Don’t Have To Be Boring…
For the last few years, I have made a goal of mine to create the most amazing memories with my kids, both in real life and photography-wise. Of course, it is a mission of mine to make our Holiday Card an epic one every year. Who wants to receive another boring Holiday card anyways?
Our Holiday Cards and my Bad Santa series were personal projects I started doing for fun, and they turned out to be the greatest marketing tool for my business during the Holiday Season.
This year, I started booking Holiday Cards sessions even before Halloween.
As the song says, Holiday is the most wonderful time of the year, and it is also the perfect time for you as a photographer to make money.
Mostly everybody I know sends Holiday Cards to their family and friends. A big part of that group prefers to send family pictures instead of store-bought Holiday Cards.
I am sure you usually receive pretty much the same version of a Holiday card from different families. Matching outfits, fake smiles, all of them in front of a Christmas Tree. But not all Holiday Cards have to be like that!
What I look to capture on Holiday Card sessions is a little bit of everyone’s personality in one image. For me to be able to do that, I make sure to collect as much information as possible from my client’s family. Some of my clients have already a concept picked by the time they book the sessions, and some others need a little help choosing a theme. That’s when the info I collect from them comes handy. I go ahead and customize inspiration boards for them and even draw a few sketches.
Then my job is to escalate their concept to the epic level!
Having shot multiple clients’ Holiday Cards through the years, I can also say it’s a very competitive time between family and friends, but the fun kind. Once you send out your first fun Holiday Card, there’s no going back. They will be expected every year.
This family recreates a rock album cover every year for their Holiday Card… Can you guess which one is this?
This family wanted a portrait of the chaos that goes behind doors… I can relate!
Kitchen portraits are always fun!(more…)