360 on social media

It’s #TravelTuesday and I, Dave Williams, am here! I’m gatecrashing Scott’s blog just like I do every Tuesday, and today I want to go all social media-y up in here.

With Facebook and Instagram having essentially merged some time ago, and with the emergence of Meta, the visual world on social media is going to change at a greater pace than it has been so far. I’m not saying it’s a good thing or a bad thing, I’m simply saying that it is a ‘thing.’

These platforms are driven by algorithms, and I won’t go on about that because I’ve done so many, many times before. What I will say however, is that if the algorithms don’t already account for 360, VR, immersive style photos and video, you can bet they will soon!

This is a Norwegian forest that I shot yesterday. For those that want to know, I shot it in 360 mode on a DJI Mavic Air 2 and edited it into a Tiny Planet in the Theta+ app.

In the form of a tiny planet it isn’t strictly within the boundaries of being a 360 photo, but with Facebooks integration of a 360 viewer in the app and the rise of more affordable and effective 360 cameras, it’s certainly something to watch!

I’ll be writing a lot more about 360 photography for the February edition of Photoshop User, but for now I think it’s time to start taking 360 seriously and watch this space for its potential uses.

For the record, print is still king!

Much love


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