Announcing Our Next Conference, and how Burger King Totally Blew It!
Two separate topics that taste great together. First, check out what we just announced – our last training conference of the year – ‘The Travel Photography Conference.’ Check out the trailer below and why this is the perfect time for a conference like this, which covers the shooting, traveling, gear, the post-processing, and more:
You can sign up right here (and don’t forget – you get the entire conference, all the classes, archived for an entire year, so you can stream any session again, or any missed, on demand.
Burger King Totally Blew It!
Chicken Sandwich Wars Important Update: Burger King had it. They had one of the top contenders in the entire Chicken Sandwich war in their “Ch’King” chicken sandwich. It was pretty incredible. So much so that it made me actually go to Burger King, perhaps my least favorite restaurant anywhere. Never been a fan, but the Ch’King changed my mind. It made me a believer, and a customer. Until last week, when I was at the Burger King drive-thru near me, ordered a Ch’King, and they told me it had been discontinued. What? That’s right – it’s no longer available. Apparently, a lot of people loved it, but there was a problem. Here’s how a top exec at Burger King explained the problem:
“The Ch’King “was a great product that was difficult or challenging for teams to execute on.”
So, they didn’t replace the Ch’King with something that tastes better. They replaced it with something easier to make. It’s not about their customers. It’s about how easy it is for them to make.
But I gave them the benefit of the doubt since they’re running TV ads non-stop for their new “BK Royal Crispy Chicken Sandwich,” so after ‘The Grid’ last week, I bought one to give it a try (even though one of our viewers commented that they had already tried it, and it was totally “meh”).
I tried it, and I can tell you this: It’s misnamed. It should have been called, “It’s our old boring chicken sandwich back again,” and their TV campaign could have been, “You didn’t like it before, and now it’s back.” It was completely ‘meh.’ Super ‘meh.’ They quit. They gave up. Save your money.
We Have a New Champ!
I mentioned this on The Grid recently, but we have a chicken sandwich that finally (finally) beats the famed Popeye’s spicy chicken sandwich (and it’s close 2nd place entry from Zaxby’s), and I am crowning it the new reigning champion of all Chicken Sandwich wars contenders. It is from the Outback Steakhouse’s new fast food chain called “The Aussie Grill,” and their ‘Crispy Sriracha Chicken Sandwich” is remarkable. Truly. It is the new ‘king’ and Burger King…well…they totally blew it.
Have a great weekend, everybody. Hope your chicken is crispy and spicy!