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Creating Lighting Effects for Advanced Photoshop with Bret Malley

Learn how to create and composite your own amazing lighting effects with Bret Malley! In this class you’ll discover the techniques Bret uses to create cool lighting effects with inexpensive tools you can use do almost anywhere. Beyond the gear and tools you’ll learn how to set up the shots, the importance of pre-visualizing the final looks, how to capture the lighting elements, how to review and select the pieces you’ll need, and how to pull it all together in post processing. No special plug-ins are needed, just basic camera gear, a dark space, Photoshop, and your imagination.

In Case You Missed It

Learn how to do a family portrait with a magical twist! Join Bret Malley as he teaches you all the steps, from shooting to post processing, needed to create your own fantasy fine art composite. Bret takes you through the gear he uses, his process for pre-production, how to communicate and work with the subjects, his lighting setup, how to photograph each element of the composite, and then how to bring it all together in Photoshop. The first half of the class is a live shoot where Bret creates all the pieces, and in the second half he teaches you his tips and techniques for creating a seamless composite that brings your imagination to life.

The Rise Of The Photography Project

I can still remember that day back in 2013 when I made one of the biggest decisions of my life. I was in my early 20’s working a job I didn’t like, living a lifestyle that didn’t suit me and feeling like I would never get to fulfill my dreams and ambitions. But it was out of that dark place in my life that I took probably the most important and somewhat reckless decision I had ever made – I threw up my hands and said: “The hell with it!”

Almost overnight, I started selling everything I had except for my camera gear and a few sets of clothes, and bought a one-way ticket to Asia. I wanted to set myself off on a unique journey, hoping to find a new path in life and follow my childhood dream of becoming a world-traveling cultural and documentary photographer. 

While this might sound cool, or even fun for some of you, this decision was absolutely terrifying for me. I didn’t know what to expect, what might happen, or if this huge risk I took would even pay off in the end. But when I look back at it today, I know that this journey single-handedly started my current career as a full-time photographer. These days I’m working on my own book, have had my images featured in National Geographic, and have even had the privilege of sharing my experiences from the amazing stages of TEDx and Oxford University.

Now while I’m very proud of what I do, I’m not here to boast. What I am actually hoping to do in this blog post is to share with you my “Secret Weapon.” A secret which I use all the time in my own photographic work and, hopefully, you’ll be able to use it for yourself as well! It will help you feel more fulfilled from your photography, getting your images noticed, and, at the very core of things, help you take an extra step towards becoming a better photographer. So… Are you ready??

First, we need to understand that in our modern, and highly digitalized world, photography is literally everywhere. Every minute there are over 200,000 never before seen new images shared online – and those are only the numbers from Facebook! Meaning there are way more new images shared on Instagram, Flickr, and the seemingly endless photography websites and forums out there.

These are ridiculous amounts of photographers trying to get their work noticed, recognized and published. If you wish to give your photographs a chance to stand out in this overflowing ocean of images, you need to do more than just make “pretty images.” What you want to do is to start delving into the world of creating your own personal photography project – and that is the secret weapon I’m talking about.

Now, at this point, I know some of you are either super hyped and ready to take on this challenge, but, on the other side, many of you are thinking “This looks like way too much work and, even if I wanted to, I wouldn’t have the time or means to work on a photography project of my own.” All I ask of you is that before you make up your mind, please allow me to give you 3 reasons why I think you should set aside the habit of occasionally strolling around with a camera and start dedicating your time to working on a personal photography project. 

Take Better Advantage Of Your Time And Efforts

For the majority of us, the most important resource in our photography is time. Those of us who are amateur or aspiring photographers can often only dedicate a few hours a week for their passion of photography, and those of us who are professional photographers end up clearing maybe a few weeks out of the year to invest in our own personal work and portfolio. This means that when we finally have free time to do whatever we like, we should use this opportunity for its maximum potential. Unfortunately, in my eyes, one of the best ways to waste that precious time is by aimlessly wandering around, randomly snapping images and hoping something special will come out of it.

When you are working on a photography project, you have a set goal. You are following a theme which is leading and shaping your work as a photographer. This means that, once you have chosen your project’s topic, it becomes much easier for you to recognize in what you should invest the time, energy, and budget that are available to you in a more potent way. This helps you focus mainly on getting the best images and story for the series. This is a highly effective way to make sure you don’t waste your time on fruitless endeavors.

I can easily speak from my own experience. This focus and mindset were extremely helpful for me while I was working on my very first photography project –  The Eagle Huntress. Only after I decided what would be the topic of my photographic work in west Mongolia (which was the future generation of eagle hunters), did I manage to dedicate all of my resources to both learning more about the local culture and getting the best images for my photography project; the same images which ultimately ended up catching attention in the world media and helped jumpstart my career.

The Greats Have Always Done It

There is a saying from Bernard of Chartres which, in my opinion, is a great piece of advice for anyone who deals with a creative art such as photography. It goes like this:

“If I have seen further, it was by standing on the shoulders of Giants.”

-Bernard of Chartres

When it comes to the topic of asking yourself “Should I start doing photography projects?” in order to find your answer, all you need to do is to look at the work of great photographers from the past and many of the industry leaders today.

A very good example can come from the work of, probably the greatest master of street photography, the legendary Henri Cartier-Bresson, who dedicated almost his entire career working on one project which was the city of Paris. Other great photographers, whose work is composed mostly of personal projects, would include photographers like Annie Leibovitz with her beautiful series, ‘Women Who Led,” or Sebastiao Salgado with his fine art book, “Genesis.” And if you wish to look at more modern photographers, who are working in the industry today, check out the work of Jimmy Nelson’s ongoing project “Before They Pass Away,” Brandon Stanton’s internet sensation “Humans of New York,” and the talented Von Wong, who has recently focused his unique talent of creating breathtaking visuals to work on photography projects revolving around waste and its effect on our environment.

Even Steve McCurry, who is one of my personal heroes, managed to photograph his iconic portrait “The Afghan Girl” only through his long term photography project on the Afghan rebels during the ’80s. While the general public might only care for the final famous portrait, we as photographers need to see beyond that. We must understand that it was the process of working on a photography project, a photographer focusing his full attention and working on a specific topic, that had led McCurry to capture probably one of the most well-known images in history.

Don’t get me wrong – I’m not saying that photography projects are the only way for making great photographs. But I am saying that it most definitely seems to be a great path to them. A path which many great photographers explore.

It’s One Of The Best Ways To Give You An Edge As A Photographer 

As a rule of thumb, photography projects tend to flourish the more you work on them. Once you choose your topic of interest and start working on your project, your first series of images won’t necessarily be any better than anyone else’s. But as we said before, once you’ve decided to invest most of your time and efforts specifically into your project, you will find yourself returning to your subject matter again and again – digging deeper, exploring more unique photographic opportunities and pushing yourself beyond the edges of your comfort zone as a photographer and storyteller.

Many styles of photography can benefit from this! Landscape photographers would be encouraged to explore a more unique viewpoint. This would help them to stray away from the easy to get and well-known spots, exploring the horizon for unique angles of their own which many others have either missed or didn’t bother to look for. Documentary photographers, such as myself, could invest more time into building a deeper personal relationship with the people they photograph – resulting in a better understanding of the culture they meet and even gaining better access to the lives they document.

This mindset of coming back to the same topic, again and again, looking for better photographs, will push you to find unique visuals which have a better chance to stand out and catch attention wherever you may share them. This edge can be the difference between someone investing time out of their day to check out your work or simply stay in their daily routines until something unique comes along and grabs their attention.

As we arrive at the end of this blog post, if you do end up deciding to take on my challenge and start working on a photography project of your own, let me give you another word of advice… You don’t have to start big – you just need to start.

No one is asking you to fly halfway across the world to reach deep into the Amazon forests, or the high Himalayan mountains, integrate yourself with isolated communities and create one of the most unique photography projects ever seen. While you might decide to do something like that in the future, you can start slow and small. In order to start, all you need to do is to simply choose a subject that truly interests you. Something that you would like to learn more about and using your camera, go ahead and explore it. If you do, I can guarantee that by doing a photography project on something you like, you will improve significantly as a photographer and the process will be one of the most rewarding photographic experiences you’ve ever had. 

And for those of you who still remain undecided, working on photography projects has allowed me to follow my childhood dreams and become a full time traveling photographer – What is the worst that can happen to you for trying it?

If you want to learn more about doing your own photography projects and starting to get your work published – you should check out my free Ebook “Making a Photo Story.”

You can see more of Asher’s work at Svidensky.com, and keep up with him on Instagram, Facebook, and YouTube.

I’m Dave Williams and it’s #TravelTuesday here on Scott’s blog. This week, I’m going to tip most articles on their head.

When we start out in photography, we seek inspiration and education from all manner of sources—YouTube, KelbyOne, magazines, blogs, workshops— but I think the most important way to learn is to make mistakes.

The thing these methods all have in common is that they tell you what to do. Obviously! They tell us the mistakes to avoid, so that we can be better photographers. But, I’ve made a lot of mistakes in my journey and I strongly recommend you do too! (Stick with me here!)

I’m not saying make all the mistakes I’ve made—for example, don’t drop your camera from a rock on the coast of Iceland straight into a rock pool (it survived), or don’t continuously trek to a remote location to shoot only to realise when you arrive that you have one bar left on your battery. I’m talking about other mistakes.

We learn in life from mistakes, and often it’s the best way to learn. A combination of both regret and education, mistakes are something from which we learn how to do something and how not to do something, as the lesson from the experience is etched into our memory.

Shooting at too high an ISO and having an overly noisy image is one of the mistakes that’s important to make in order to understand how your camera’s sensor interacts with the available light, and how your manipulation of the camera’s settings affect the final image. The extra effort that would have gone into using a tripod and shooting a longer exposure at a lower ISO would be the fix and the lesson to learn in such circumstances.

Speaking of ISO, when I used to shoot weddings, I lost track of the number of times I’d be shooting inside a beautiful church at a high ISO to balance the tonal range of the images, but then stepped outside continuing to shoot at that high ISO and ruining the first handful of images. It was essentially a learning curve—it happened a few times, but once I eventually got it in my mind, it never happened again!

On the same sort of level, one thing that used to often happen when I was shooting in the high north during winter, is that I would go out to shoot the Northern Lights (or at least look for them!) and have my camera set on a long exposure to capture the motion, with a high ISO to be sensitive to the level of light coming at me (which I obviously wouldn’t overlook), but I’d also have the autofocus switched off! The following morning I’d grab the camera, having seen a cool-looking mountain or something, and shoot it, having adjusted the ISO and shutter speed to suit, but forgotten about the autofocus! Again, once I’d made the mistake a few times, it was set in my mind and it hasn’t happened since.

And again, on the same sort of level, the cold, in this case. Have you ever had a wet tripod and not dried it off properly? The result is terrible—trust me! It’s a lesson not forgotten when everything seizes up!

Over-processing is a mistake often made in the early days, and it’s worth noting here that if you want to make your images look unrealistic and have a halo around every object, make sure you crank the Clarity and Saturation sliders right up. ;)

See the big shadow, here, in the sky over Turkey? A reminder to clean the sensor or lens is learned from the mistake of not doing just that!

Making mistakes is very important. I’d like to say we only make them once, and although that is often the case, it’s not always the case. Nevertheless, when we make mistakes, we (sooner or later) won’t repeat them and will get our time to shine and get it right every time. It’s in our nature to make mistakes, and it’s also in our nature to learn from them. I just wish I didn’t make the same mistake twice!

Just be yourself; it’ll all fall into place.

Much love

Dave

The Canon rumor mill was heating up last week with news of a release of a new consumer-focused mirrorless camera; with a lower price and scaled back feature set from the Canon EOS R mirrorless they released late last year. The anticipated feature set was leaked by a reliable online source, and the specs look pretty legit, so I imagine when the actual camera announcement from Canon comes (the rumors are saying it’s around, if not on, Valentine’s Day), will be pretty close to what we’ve read.

In the scheme of things, a lower end consumer model is probably the right move for Canon, but I’m holding out for a pro model in this new mirrorless line.

I absolutely loved shooting with Canon’s original full frame mirrorless camera, the EOS R which was released late last year. I spent two months with it; took it on a number of trips, and I felt it was like a 5D Mark IV but with a lot of the stuff the 5D Mark IV was missing. When Canon asked me to return the loaner, I should have turned right around and bought one myself, but the word on the street is that Canon is going to release a pro model, and I’m hoping it’s this year (I don’t have any insider info; just hoping. OK, praying).

Canon, don’t screw this up (like everybody else has)

Every camera out there has made a compromise; missing some key feature that should have been there, but isn’t. Nobody makes a complete camera. One day, somebody will. Canon, this is your chance — please don’t screw this up.

Let’s start with the Sensor

I just spent five days in Canada with my friend Ramtin Kazemi and all he could talk about was how incredible the sensor was in his Nikon D850. When I’m around my Sony shooting friends, all they talk about is their sensor. Nobody’s mentioned Canon’s sensor quality in years because it hasn’t evolved since the 1Dx Mark II. I’d be tickled if they did nothing more than put the original 1Dx sensor in their new pro mirrorless. They can lower the frames per second; it doesn’t have to be a sports camera, so it doesn’t compete with their sports camera, but it should have at least a good a sensor low-noise wise, and an expanded dynamic range at least as good as the Nikon D850 and the latest Sony’s. It can’t be another “regular” sensor.

Two card slots

I rarely put a second memory card in my 5D Mark IV, so for me, this feature is kind of a non-factor, but honestly, a pro camera without compromise should have two slots (heck, SD slots are thinner than a quarter; no reason not to have two). Also, don’t add some expensive alternate memory card scheme — the world is cool with SD slots, they’re super affordable, so just go with those. If Canon added three slots (maybe two SDs and a CF) it would break the internet. Three would become the “new thing.” Nah, just stick with two.

It’s needs a faster frame rate…

At least a solid 8-fps would be fine. 10 is even better.

Real 4K non-cropped video

When Canon left 4K video out of the massively upgraded 6D Mark II, the missing 4K video was all anybody could talk about. When the EOS R came out, it was “it’s cropped 4K’ so it’s not the real 4K everybody wanted. Please give us the 4K video we (they) actually want.

It needs a few more buttons

Pros don’t have the time to dig through menus. The EOS R is very menu-driven. Add a few more customizable buttons and it will make a big difference.

Please don’t make it 100-megapixels

There are a few rumors out there, ranging anywhere from 100mp to 150mp. I hope they’re wrong. Does a pro-level camera have to replace a medium format camera? Nope. Can you just make it maybe 50-megapixels tops? It’s not like 30-pixels isn’t enough, but you know they have to up it because everybody else has, but please don’t make it too high.

In-body Image Stabilization

Canon has said that in-lens stabilization is still better than in-body stabilization, but the camera world won’t rest until Canon adds it into their bodies (Nikon’s mirrorless already has it), so hopefully, they’ll do it, otherwise the tech reviewers will all glom onto it as the “deal-breaker missing feature” as they did with the EOS R’s single card slot.

Don’t leave any little thing out

It’s gotta keep the good stuff from the EOS R – stuff like built-in GPS (missing on the Nikon D850), and the fully articulating screen (also missing on Sonys and Nikons); it needs to keep the built-in wi-fi — don’t start stripping out stuff because it’s a “Pro camera” as camera manufacturers tend to do when they go “pro level.” Keep the good stuff. Don’t compromise. Don’t let it have that Achilles heel that has hamstrung a number of other cameras that stopped just short of being great. Don’t mess this up.

None of this is ground-breaking stuff….

It’s just that no camera company has put all of this in one camera. They’ve all dropped the ball on one or more of these features. The industry doesn’t need another camera that “isn’t all that.” That stops just short of being great. Canon doesn’t need that either. It’s time for somebody to finally make a killer camera without compromises. Without leaving something key out, or cutting corners. Canon has so many things right — the screen, their UI, the ergonomics of their camera (not a little thing), their color rendition, their auto-focus system; their new mirrorless lens are incredible (with apparently more on the way); and much more. All the piece are there — it’s time to put them together.

I hope my holding out for a pro-level Canon mirrorless pays off. If not, I’m going to buy the EOS R like I probably should have done 5 months ago. I hope Canon proves me wrong. :)

Have a great Monday, everybody, and here’s to a day when we get a camera with no compromises.

Thanks for listening,

Scott

Capturing The Natural Beauty Of Yosemite National Park with Moose Peterson
Join Moose Peterson in the heart of Yosemite National Park! In this class you’ll see Moose’s approach to planning, the gear he uses, the logistics that need to be considered, and his philosophy for making the best of the situation you face when you arrive. As Moose travels through different locations in the park he draws on his extensive Yosemite experience to teach you what to look for when you arrive on scene, and how to notice the small details as much as the breath-taking grandeur of the landscape in front of you. Moose wraps up the class with a look at some of his post processing workflow, as well as his method of reviewing photos with the goal of making the next day of shooting even better than the last.

In Case You Missed It
Learn how to harness your software to process your landscape photos the way you felt in your heart when you took the photo. Join Moose Peterson as he shares his favorite techniques, tips, and ways of thinking, to help you get the most out of your post processing workflow. Using primarily Photoshop and Camera Raw, with the occasional trip through Nik plug-ins, Moose helps you understand the connection between your camera, your software, and light, so that you are in control from the moment the shutter clicks to when you move software sliders later on. From bringing out the best in dramatic skies to making black and white photos with impact, Moose focuses on both the technical and the inspirational components you need to address to not only make your photos look great, but to infuse them with passion and romance. By the end of the class you’ll be thinking more about how you capture photos with your post processing workflow in mind.

A Power Boost

I’ve been working as a Professional Creative in a variety of roles for over twenty years now. I’ve run the press/printers, worked at an internal creative group supporting marketing, then to being at an agency, to now running our studio/agency with my wife. One thing I get asked on a regular basis is, “What would make me a better (insert title here).” In this current era of our industry, the situation has flipped from when I was starting out. The hardest part back then was getting good enough gear to execute your ideas. You could have all the ideas in the world, but you couldn’t execute something that looked professional. That was why we all wanted to work at big agencies, magazines, corporations, etc. They had the resources to make great things, and we all wanted to be a part of something at that quality.

Today, that’s simply not the case… The challenge is no longer the gear. Yes, there are gear-heads out there, I’m sure a few of you are clutching your XQD cards right now ready to tell me all about how it’s amazing and made you a better image maker. Maybe you have the latest HSS strobe and want to tell me about how it helps you stop hair at 1/2500th of a second while flicking it in a shot. Let’s not even get started on 4k-5k displays, or mirrorless cameras, or megapixels.

All of that is impressive, but it’s not making you better at your career. It’s making you capable of executing a particular feature or solution. But I see people starting out today executing very technical, and impressive, projects in part thanks to the quality of consumer grade technology. 

I thought for this post I would offer a few of my favorite tips on what creatives can do to give themselves a boost. That power up that I know can’t be bought, and yet is necessary to be a leader and succeed in your services.

Ideation

How do you generate ideas? For some people it comes very naturally, and for others it’s a real struggle. Do you stare at a blank canvas when someone says “go” and it just stresses you out? 

Bringing a concept to your projects can really help show your ability to execute a visual narrative. If you have a strong community, collaborate with them. I often ping my friends, and colleagues, to get their ideas and thoughts. I don’t speak only to other photographers or designers. Quite the contrary; if I’m doing a project for a new restaurant, I’ll call my friends that work in the food industry and get their thoughts. “What do you wish you could see done for your field?” If I don’t have those resources, I’ll go out to lunch and introduce myself to people in the restaurant that is well designed. I’ll offer to buy the manager a drink if they chat with me for a few minutes.

If I don’t have those resources, then I use a bubble map. This is almost secondary for me now and it happens on every scrap piece of paper on my desk. It’s almost a way of taking notes during a call.

Start with the detail you know the most at the center. Then ideate bubbles outward with secondary and tertiary details. Then as you move farther out you get into more abstract ideas that might help paint a picture in your mind. That picture can influence color choices, shapes, composition, and more.

Design Thinking

Steve Jobs (RIP), and now almost every leader in the modern corporate world, believe that “design thinking” is a pivotal skill for success. Understanding how to solve problems creatively isn’t just some “artist” mindset, it’s a process. One that is taught, and practiced, by some of the biggest firms in the world today. For some, in this modern era, it’s a natural occurrence that is second nature to them. Firms like IDEO and others, really pushed this process into the design of everything and anything. From shopping carts to lamps to logos. Rapidly prototyping their ideas with a fail fast mentality so that as something breaks, they learn from it quickly and course correct. How would you apply this to your own services and value proposition? Even if it’s not a process you put your clients through, it’s something you can put your own ideas through to see if they can stand on their own merit. Evaluate them with peers and see if they have the same outcomes.

The key of Design Thinking is considering the impact, or experience, of the user versus the creator. What will it mean to those who receive the experience versus the experience of the person solving the problem. This alone offers a shift towards empathy of the audience, our brand’s audience.

Empathize: Define and understand the audience.

Define: Make clear exactly the problem to be solved.

Ideate: Brainstorm and aggregate all the ideas you can around the needs.

Prototype: Build a proof of concept from your ideas.

Test: Try it on the media, or with a specific audience, refine and improve.

Communication

Ok this is a biggie! I mentioned it briefly in my first guest blog post about becoming a professional creative. Most clients/customers don’t hire you because of your talent or creativity. In fact, those are an expectation of your service. But, what clinches a lot of work for some creatives over others is their ability to communicate effectively. Here’s just a few things to consider.

Being accessible. Create as many access points as possible for a client to reach you, and make sure you set it up in a way that it’s easy for you to manage. I personally have 5 email addresses that I manage, however they all route to the same single inbox. A flag in Gmail tells me which address they came from. When I choose to respond, Gmail sends it back as if it was from the originating email. You can do this with other mail providers also.

Social Media. I also have contact notifications setup for all my social media streams I care about (Facebook, Twitter, Instagram). Yes, I have given up some of my personal life to always being accessible. But it’s important if I’m going to get work. So, I don’t have to respond immediately, but noticing when a lead contacts me is extremely important. I have contact/message buttons on my social media business pages also.

Old school. Lastly the classic. A contact-form. Some people don’t want to chat verbally, and they might not be into the millennial preferences of social media. So on my page people can use a contact form to send in their requests for info. Just make sure your form requires a return email address, phone number, or some other point of contact info. Include a direct Call-to-action. If you’re not a web designer, a lot of good web template services now have a contact form template they will provide you for free.

Facilitation/Meeting

A great professional creative who acts as their own Producer understands how to facilitate meetings, or other engagements, so that the client feels confident in you. This could be a whole course unto itself. But, let’s cover some basics that are really important for when you meet with a client or are setting up a meeting.

  • Have a clear agenda, establish your rules of engagement, share it before the event
  • Focus on the topic of your service or the project details
  • Stay impartial and open to everyone’s thoughts/feedback (no client wants to feel excluded)
  • Set proper expectations for everyone involved, such as Roles/Responsibilities.
  • Be prepared! Always go to a meeting with more information than you’ll probably need. Consider the variables.
  • Know your value, what you’re offering, and what else could be an upsell

It’s essential today to have soft skills that provide a next level quality of service and engagement with your audiences, clients, and more. Having the latest and greatest piece of gear is a tactical way of finding efficiency improvements in executing a project, but it’s not going to be the reason people come back to you.

I remember working once for a studio that bought two RED cameras when they first came out. The price tag was ginormous and they were stunned to discover that during our pitch meetings no one cared about the bullet point stating we used RED cameras. No doubt, the gear was impressive, to us. But to a client, all they heard was “so you like gear.” Later we spoke to how that equipment enables us to execute at a quality of our ideas which only we could deliver. What became clear is the client wanted to hear/see the quality of the idea most and they left the gear up to us.

My advice is always remember to invest in developing yourself as much as possible. That is where the true value comes from as a Professional Creative. Then build your equipment to the scale of your ideas.

Good luck, and please comment below with some of your favorite Boost ideas.

You can see more from Mark at MarkHeaps.com, check out his articles and class on KelbyOne, and keep up with him on Facebook, Twitter, and Instagram.

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