Tag Archives influencer

Hey hey! It’s #TravelTuesday and, here on Scott Kelby’s Photoshop Insider, that means I’m back again! I’m Dave Williams, a travel photographer, and educator from London, UK, and this week I’m going to share what I’ve learned about using the power of Instagram to build your photography client base.

We know that Instagram is jam-packed with images and videos, and we know that the new algorithm is geared toward paid promotion. We also know that Instagram Stories are a key part of getting yourself seen. But, knowing that, it’s still a big platform for building clients and is a powerful marketing tool in itself, even a money spinner all on its own.

So, there are some guidelines that we should follow to help maximise our reach. Big corporations are paying people as full-time social media managers, and it’s these corporations who we need to have on board and who we want to notice us. We want our Instagram accounts to attract new customers, connect with other professionals, and to expose ourselves to the world!

We all love a list, and here’s my list of top tips for working Instagram the right way: –

1. Hashtag Your Posts

On all social media now, Facebook included, hashtags are a search term. There are hashtags out there which relate to places, to products, to moods, to companies—literally everything. When we post to Instagram, we can include up to 30 hashtags each time, either in the post itself or in the comments. Tagging your posts with relevant hashtags is a great way to get noticed by having them searched effectively. Bear in mind that there are hashtags which are just totally overused, so while it can be good to use these popular hashtags, they are actually very competitive, and you’ll quickly get lost in the feed. So, to combat that you should also use non-generic tags.

2. Connect!

If you want people to interact with you, it should go without saying that you need to interact with them too, right? So, if you post using a hashtag, you should search that hashtag for yourself and see who else is using it, what they’re doing with it, and reach out and connect with them. Pay a compliment—it may come back to you! Whoever your target audience is should also be part of your connection plan. Follow and interact with the accounts that fit your target audience—you’ll find that this is a great way to build connections.

3. Be Professional and Courteous

This kind of relates to connecting. If somebody leaves a comment on your post, leave a reply. They’ve taken the time out of their day to pay you a compliment, so take the time out of yours to be thankful.

4. Have a “Look”

It’s, hopefully, obvious that if you want to be searchable on Instagram your account needs to be public, and when people find you it’s important that you stand out from the crowd and that you have a brand or a look that makes them want to connect with you. Write a simple, effective bio that tells people exactly who you are, what’s going on here, and why they should hit Follow. Then, taking a look downward, your feed should be considered a kind of portfolio. That’s your showcase. Your highlight reel. That’s what you’re giving the world if they follow you, and it’s also what a marketing exec who finds you can see and base their decisions on! Make sure you are showing off what you can do and demonstrate your photographic skills here.

5. Network

If you take a good look around, you’ll notice that a lot of the big name accounts in each industry all communicate with each other. In the photographer’s genre, they can quite often be seen mingling in each other’s stories. There’s a reason for this, and it’s the power and value it offers your business from recommendations and, of course, from recognition. Instagram is a part of social media. It’s this word—social—which is the big clue here! Instagram is a fantastic way to build relationships. Harness that!

Most of all, enjoy the experience! Your photography business can be built on Instagram, or it can be built with Instagram. In either case, use these tips to build relationships and to build opportunities! You can start by connecting with me and if there’s anything I can do to help, just reach out!

 

Much love

 

Dave

#HybridDaveTuesdays has landed again! Straight into the flow this week, as it connects to last weeks post.. here goes!

We’ve all scrolled through Instagram and seen, usually 4th post from the top, a sponsored post. These paid ads end up there direct from companies who are paying Instagram for the spot, but here’s a secret for you… Just like last week when I told you that you can make money from stock, you can also make money by posting on Instagram! Take a look…

 

 

That’s me leaning awkwardly on the rear wing of a £130,000 supercar, but it isn’t my supercar! That car belongs to BMW. In fact, it only has 200 miles on the clock. It’s loaned out as a promo car as part of a larger fleet and, in exchange, BMW gets an invoice from me for posting about their awesome car and the expenses associated with that. Thing is, and perhaps this is a little nod to Scott, I’m not sure I enjoyed shooting the car quite as much as I enjoyed shooting the burger for Byron Burger!! So there’s a time when it’s appropriate to be ‘social media loud’ and as an influencer, so long as you’re backed up with justification for being loud, you should be! Let me show you that post and then we’ll get into the how’s of monetising Instagram!

 

 

Number One on your list is to establish yourself on Instagram. By this I mean checking the things off this list:-

  • Having a consistent theme to make yourself attractive to agents.
  • Having a substantial following, over 1k, to maximise your reach.
  • Having a good engagement rate to show your images are actually noticed. 5% is a good baseline.

Once you’ve got that sorted you can move on to dangling the carrot to agents to get the cash flow started.

 

 

This shot is one of the first I posted that made me some money as an influencer. Thing is, I took this photo 2 years before I posted it. The approach taken here was that the client, in this case The National Lottery, took their budget and split it across a load of influencers. The correct term here is Mirco Influencers, meaning that the brief has been sent out far and wide rather than to one or a handful of influencers. For this shot, bearing in mind I’d already taken it, I picked up £46. It starts out as pocket money and grows on success all the way up to the likes of @beautifuldestinations which is essentially an influencer account – let’s discuss the kind of things they achieve which you can achieve too.

 

 

As well as cash, and sometimes instead, you can get products too. This shot was taken for BoxFresh and as well as paying the bill they sent me a pair of trainers they were looking to promote. You’ll have noticed a lot of flat lay shots, I’m sure, where the product is the centre of attention but these ‘situational’ shots are also a big deal and as long as you have the time to get them they’re an easy income stream. Below is a Wilkinson Sword razor which is part of the range launched to coincide with the Star Wars release and both of these shots were taken on my iPhone in a few minutes. It really can be money for nothing sometimes.

 

 

So how do you make the cash start to flow? Well, once you’ve hit the three points on the checklist above it’s time to do these two things:-

  1. Get onto Facebook and search for ‘influencers’ – you’ll find a whole bunch of groups and pages dedicated to connecting influencers with brands, some big and some small, but wherever you start it’s a foot in the door to bigger things.
  2. Search Google for influencer agencies. One such agency is Tribe. When you’re signed up you can access their entire list of campaigns and find something that suits you. From there just compose a shot and caption and submit it along with your asking price – if you’re approved you can post it and get paid!

When you’re being noticed by agencies and brands after posting a few times you’ll find it becomes easier to get briefs and if there’s a particular brand you want to reach out to for any reason they can see from your account that you have some credibility behind your offer. Chances are they’ll contact you though, and from the first job there’s always the opportunity to prove yourself with repeat work and become a brand ambassador!

It’s as easy as that. I’ve given you 5 points altogether and once you’ve hit them you can start to work with the brands, score some free products, have cool experiences like hotel stays and activities, and see extra money start to be injected into your bank account.

I hope this has been helpful, and if you need an extra hand with anything I’ve talked about here please feel free to ask! I’m @hybriddave on Instagram and I’m happy to help :)

Much love

Dave

 

Close