Category Archives Social Media

If you follow KelbyOne on Facebook or Twitter, you’re probably already family with “Photo Tip Friday” where every Friday our instructors share some of their favorite tips for photography, Photoshop, and Lightroom in short 60-second video clips.

I know it’s not Friday, but I want to make sure you’re getting to see these, so here are a few of recent tips to give you a feel for what they’re all about (you can get these every Friday by following us on Facebook or Twitter). Check ’em out:

That gives you an idea of what our PhotoTipFriday is all about. Lots more to come, don’t forget to follow us social and your Friday’s will get a bit more tipsy (well, you know what I mean).

Have a great week, everybody!

Best,

-Scott

 

 

 

 

#TravelTuesday at Scott Kelby’s Photoshop Insider means one thing: I’m here! I’m Dave Williams, a travel photographer and writer from the UK. I like long walks, I can spin a pen around my thumb, I can partially dislocate my jaw to fit more food in my face, and I have a disturbingly good memory for anything I’m told except for your name! Enough about me, though. Let’s talk about self-promotion online!

There’s a fine line in the creative industry when it comes to self-promotion, particularly with respect to social media. It kind of relates to giving away too much, such as with pricing. A lot of people who find us on social media and online searches will be looking for prices because projects are more often than not determined by budget rather than the actual content. It’s from this, of course, that the photographer, in particular, wants to respond to the question, “How much is it?” with, “What’s your budget?

 

 

Here’s the thing, though: even with a budget-driven approach, that content and its quality is usually the first thing noticed in either case. It’s important, therefore, to focus properly on marketing, social media, and the larger umbrella of “shameless self-promotion.”

Getting that right is tricky. It brings to mind a little nugget of wisdom I was told by Glyn Dewis a few years ago. He said to me, “Don’t take yourself too seriously, but take what you do seriously.” It makes me think of being at school and being told that nobody likes a show-off!

Striking a balance between what is productive and what is destructive is the trick. It’s certainly true that engagement leads to reciprocated engagement, but you have to give people something to engage with if that’s the aim. It’s also true to say that you don’t always need to post something positive to get that engagement. In fact, being overly positive can potentially lead to destructive consequences and criticism. The thing is, people like to feel like they know something. If you feed information, it can be positive and be shared, which means you yourself are being shared.  Also worth noting is that it’s okay to make mistakes sometimes. Leading on from people liking to feel like they know something if you make a simple mistake, the swathe of people wanting to point it out and correct it will, itself, drive engagement to the post.

There are some pretty stubborn people out there using their social media to observe rather than promote, and to those people, I say this: There is always going to be someone out there working harder than you and there is always going to be someone out there better than you. If you’re the one standing out from the crowd on social media or blogs, you’re the one who’s going to get the next gig because you’ve made yourself noticed. The risk of being told something you don’t like isn’t something worth considering. If you stand out, you face being criticised as a result of having yourself and your work examined by an army of keyboard warriors, but that risk is negligible against the potential gains. In this industry, we face challenges and this is just one of them. Marketing yourself effectively and efficiently is an art. Your knowledge, art, brand, experience, and YOU are things you should be marketing to grab that next client or agency, and with a little practice and a little commitment this shameless self-promotion will pay off.

Some ideas: 

  • Team up on Instagram and provide content for larger accounts—paid or unpaid, it leads to engagement, which leads to cold, hard, cash! I’ve done Instagram takeovers and projects with KelbyOne, Platypod, Lonely Planet, Extreme Iceland, and a few others. It ALWAYS generates something.
  • Show people behind the scenes. It gives away some of the secrets, and people absolutely love that!
  • Write for blogs to get your name spread further. There are plenty of blogs, particularly those of the products you use, who are willing to feature a good story if you just dig around a little and find the right person to send it to.
  • Tag accounts relevant to a social media post. For example, tag a product you used to take the shot or the location in which you made the image. Get their attention!

 

 

A behind the scenes shot can be anything from a complex look at a studio setup explaining the whats, wheres, and whys, or it can simply be a selfie with an albino kangaroo you’d been shooting just outside of Melbourne, Australia! People love to talk about themselves, and other people love to hear about it! There’s a reason selfies are such a big deal!

You may be the world’s best photographer, but you won’t be getting work if nobody can see just how amazing you are. Generally, we create our work out of a passion for our art rather than a thirst for profit, and that is sometimes what hinders this selfless self-promotion we need to be getting involved with. Work out which platforms you want to be using, be it Instagram, Twitter, Facebook, 500px, Flickr, LinkedIn, Google+, whichever, and start being consistent with it. Work out when your followers are more likely to engage, and give them something to engage with. Put your marketing hat on and sell yourself. Show people behind the scenes. Once you get the hang of it, you’ll thank me. ;)

Much love

Dave

Howdy, folks – before we launch into my picks – I’m doing a location “safari fashion shoot” today as part of a new class I’m doing on lighting location portraits with the Profoto B1x,  and we’ll be sharing a lot of behind-the-scenes stuff on Twitter, Facebook Live, and Instagram Stories, so I’ll hope you’ll come share the experience with me and the crew later today – we start around 4:30 to 5:00 pm, but we’ll be sharing some BTS even before. Hope to see you there.

On Instagram: @scottkelby or @kelbyonepics
Twitter: @scottkelby or @kelbyone
Facebook: facebook.com/skelby

I started a new Instagram account
My existing one is just for travel, so I wanted a new one for portraits, fashion and beauty — it’s @scottkelbyphoto – I hope you’ll follow me there. :)

On to my picks:
Here are five really talented photographers — some doing portraits, beauty, and fashion — that I’ve been following and thought you might give them a follow, too.

Above: Dani Diamond Photography (Follow on Instagram)

Above: Meiji Nguyen (Follow on Instagram)

Above: Karina Yasmine (Follow on Instagram)

Above: Oleg Gekman (Follow on Instagram)

Above: Richard Schmon (Follow on Instagram)

All so talented, yet…
All so different, and all so awesome. They deserve a follow. :)

Bonus points if you follow…
…our own Juan Alfonso (Follow on Instagram) – super talented KelbyOne video editor, photographer, and one of the best guys anywhere. He shares his own images; behind-the-scenes from stuff we do, travel photos – you name it. I’d love it if you followed him.

On Monday, I’m running a live audience test of my new Photoshop seminar
We’ve invited a group of local KelbyOne members to come to the theater in our Headquarters as I do a test run of my upcoming Photoshop Tour (kicking off in October), called “Photoshop for Wedding and Portrait Photographers”. The crowd will give me straight up, honest feedback and ideas, so when I launch the tour it will already have been critiqued, tweaked, and ready to rock. I do this for all my seminar tours, and it makes an incredible difference. Details coming soon at KelbyOneLive.com

Hope you all have a great weekend (and don’t forget to give my new Scott Kelby Photo Instagram feed a follow. I’ve got nobody yet). 😢

Best,

-Scott

Happy, Monday everybody and greetings from Cincinnati, Ohio — I’m up here for my seminar today. Looking forward to meeting everybody.

OK, I have a MEGA-awesome tip today, courtesy of my dear friend Dave Clayton (co-host of the “He Shoots / He Draws” podcast), and it gets around the problem some pros in the community have pointed out that if you post from 3rd party apps from your computer, Instagram’s algorithm automatically limits the exposure of your image within Instagram (in short – apparently Instagram doesn’t want folks posting from third-party apps). There is a lot of debate if this limiting actually happens or not, but there’s enough talk of it out there that it’s freaked some folks out and they’ve stopped using those third-party apps (yours truly included).

That all being said, this trick fools your Mac into thinking it’s an iPhone, and therefore you can natively upload images right from your Mac using the Safari Browser, and it SO easy to do (apparently, there is a way to do this from Chrome too, but at this point, I only know the Safari version). Anyway, with great thanks to Dave Clayton for allowing me to share this. Here goes:

 

STEP ONE: Go to instagram.com and log in to your Instagram account. Next, go to the Safari menu and choose Preferences. Click on the Advanced tab (as seen above), and at the bottom of the preferences make sure “Show Develop Menu in menu bar” is turned on (as seen above).

 

 

STEP TWO: Now you’ll see a Develop menu added to the menu bar at the top of Safari. Go under Develop, under ‘User Agent’ and choose ‘Safari—ISO 11.0—iPhone’ as shown above.

 

 

STEP THREE: Now go to Instagram.com again and you’ll notice a small + sign appears along the bottom of your feed (as seen above). That’s the “Add new post button” just like on your iPhone. That’s me pointing to it with my cursor (and a post from Dave about his super awesome daughter). :)

 

STEP FOUR: Hit the + icon and it brings up the upload window. Pick an image to upload (I chose this pic I took a few years back of the Disney Concert Hall in LA).

 

STEP FIVE: You have all the same features as on the phone; so input your text up top, and then you can use Location Services to choose the location (I typed in Disney Hall and it suggested the address, just like on my phone).

 

STEP SIX: It suggests hashtags just like in the app (some of the third party posting apps don’t even do this).

 

 

STEP SEVEN: Hit the ‘Share’ button and it posts the image just like as if you had done it with your phone — all natively on Instagram, but from on your computer in Safari. :)

Thanks, Dave – you rock!!! :)

There’s still time…
If you tried to get through or sign-up Friday for the Photoshop World Conference next month using the Early Bird $100-off discount, and you couldn’t get through (it was kinda crazy here on Friday as you might expect), if you call our customer service dept, they will still honor the $100 off deal today, so better get on it quick like a bunny.

Here’s to a great Monday, everybody. Hope I see you today in Cincinnati, and I hope if I do you brought me some Spray Cheese and Chicken-in-a-biscuit crackers (I’m getting low). ;-)

Best,

-Scott

Hey hey! It’s #TravelTuesday and, here on Scott Kelby’s Photoshop Insider, that means I’m back again! I’m Dave Williams, a travel photographer, and educator from London, UK, and this week I’m going to share what I’ve learned about using the power of Instagram to build your photography client base.

We know that Instagram is jam-packed with images and videos, and we know that the new algorithm is geared toward paid promotion. We also know that Instagram Stories are a key part of getting yourself seen. But, knowing that, it’s still a big platform for building clients and is a powerful marketing tool in itself, even a money spinner all on its own.

So, there are some guidelines that we should follow to help maximise our reach. Big corporations are paying people as full-time social media managers, and it’s these corporations who we need to have on board and who we want to notice us. We want our Instagram accounts to attract new customers, connect with other professionals, and to expose ourselves to the world!

We all love a list, and here’s my list of top tips for working Instagram the right way: –

1. Hashtag Your Posts

On all social media now, Facebook included, hashtags are a search term. There are hashtags out there which relate to places, to products, to moods, to companies—literally everything. When we post to Instagram, we can include up to 30 hashtags each time, either in the post itself or in the comments. Tagging your posts with relevant hashtags is a great way to get noticed by having them searched effectively. Bear in mind that there are hashtags which are just totally overused, so while it can be good to use these popular hashtags, they are actually very competitive, and you’ll quickly get lost in the feed. So, to combat that you should also use non-generic tags.

2. Connect!

If you want people to interact with you, it should go without saying that you need to interact with them too, right? So, if you post using a hashtag, you should search that hashtag for yourself and see who else is using it, what they’re doing with it, and reach out and connect with them. Pay a compliment—it may come back to you! Whoever your target audience is should also be part of your connection plan. Follow and interact with the accounts that fit your target audience—you’ll find that this is a great way to build connections.

3. Be Professional and Courteous

This kind of relates to connecting. If somebody leaves a comment on your post, leave a reply. They’ve taken the time out of their day to pay you a compliment, so take the time out of yours to be thankful.

4. Have a “Look”

It’s, hopefully, obvious that if you want to be searchable on Instagram your account needs to be public, and when people find you it’s important that you stand out from the crowd and that you have a brand or a look that makes them want to connect with you. Write a simple, effective bio that tells people exactly who you are, what’s going on here, and why they should hit Follow. Then, taking a look downward, your feed should be considered a kind of portfolio. That’s your showcase. Your highlight reel. That’s what you’re giving the world if they follow you, and it’s also what a marketing exec who finds you can see and base their decisions on! Make sure you are showing off what you can do and demonstrate your photographic skills here.

5. Network

If you take a good look around, you’ll notice that a lot of the big name accounts in each industry all communicate with each other. In the photographer’s genre, they can quite often be seen mingling in each other’s stories. There’s a reason for this, and it’s the power and value it offers your business from recommendations and, of course, from recognition. Instagram is a part of social media. It’s this word—social—which is the big clue here! Instagram is a fantastic way to build relationships. Harness that!

Most of all, enjoy the experience! Your photography business can be built on Instagram, or it can be built with Instagram. In either case, use these tips to build relationships and to build opportunities! You can start by connecting with me and if there’s anything I can do to help, just reach out!

 

Much love

 

Dave

Heads up! I’ve rebranded somewhat – I was using the guise Hybrid Dave and have switched it all over now to Capture with Dave. You’ll find me by using the handle @capturewithdave across all platforms, and at capturewithdave.com. I’m still the same guy, and I’m working on some great content for you all, so watch this space. Let’s kick this off!

Combining the awesome features of Adobe Spark Post and Instagram Stories will make your stories stand out from the crowd, affording you a winning combination of animation and interactivity to give you the creative edge.

Your Adobe Spark Post app is included in your Adobe Creative Cloud subscription, along with Adobe Spark Page and Adobe Spark Video. Here are my seven killer tips for combining Adobe Spark Post with Instagram Stories – let’s go!

1. Select a template that matches the dimensions of a phone screen. Don’t forget they’re all slightly different, so allow some bleed as if you’re printing, and then go in and set the palette and font to match your brand.

2. Once you’re happy with your own template, create your first post and save it. That way, every time you create a new post, you can simply work off the last one by opening it up, duplicating it, and making the necessary changes.

3. Make the most of the animation features that you can apply to the background and the text. Make it dynamic and eye-catching!

4. Don’t forget which features you can only use effectively within Instagram. These include tagging accounts, locations, weather conditions, and polls. If you intend to use any of these features, be sure to leave space in your post on Adobe Spark Post and add that element in Instagram when posting your story. If you tag an account, for example, in the text on Adobe Spark Post, it won’t work within Instagram as a tag and the tagged account won’t be notified, nor will your viewers be able to click on it! Similarly, if you want to tag a location (which will give your post a chance of being featured on that location’s story), you must do it in Instagram – again, a tag within Adobe Spark Post won’t be recognised by Instagram.

5. Use your Live Photos to make quirky clips. When you open a Live Photo from your iPhone in Adobe Spark Post, it gives you two options: use Live Video or use the still. This Live Photo of Roberto Pisconti (@robypisco), standing in front of his name in lights when he visited London last week, was perfect for that!

6. If you record a screen capture and want to change it, like in this clip, to have a practically seamless change of content from an Instagram element (in this case a poll) to an Adobe Spark Post element (the moving text), then consider options to help you do this, such as taking a screenshot, which is how I ended up using two Instagram Story posts to make this.

7. Make the most of the design features of Adobe Spark Post to give your story the best feel and the biggest impact. You can do all kinds of things with the text in the post – just play around with it and see what potential it has!

Thanks for checking this out! If you watched my Instagram takeover from Iceland in January, this is how I made house posts. I’d love to see what you do, so when you use Adobe Spark Post to create your story, tag me – @CapturewithDave – I want to see what you can do!

Much love

Dave

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