Category Archives Social Media

Hi team! It’s #TravelTuesday and I, Dave Williams, am here again! This week, I’m coming at you from a piece of woodland on the English/Welsh borders where I’m topping and tailing some work, putting the van through its paces to make sure it stays in one piece under some extreme circumstances, and waiting to be joined by Kersten and Nick from the Camera Shake Podcast who are arriving tomorrow to do some recording with me. It’s all go! Here’s a water test I did yesterday with the van, making sure it could successfully ford a river.

It’s held up against everything here so far, including some very steep inclines and declines. Go Kofifernweh!

Today isn’t about the van or my life though, it’s about addressing something I’ve answered personally this past week when asked this particular question by someone, so I’m sure there must be more of you out there wondering the same thing. I’ll paraphrase the exact question, and here it is: –

Do I have a problem if my account is followed by inactive or fake followers?

The reason behind this question was an e-mail received, which I’m sure had informed the recipient that they had successfully performed a “scan” or “reviewed your account” and determined that they have lots of dangerous, inactive followers on Instagram. It’s strange how “scan” and “scam” are so linguistically close to one another, isn’t it? Well, it’s safe to say that while the identification and removal of ghost followers can do us a favour, I wouldn’t be paying someone else to do it. Not at the least because you’d have to give them your account password!

The first thing we can do is time travel somewhat and ensure we never do anything that will inherently bring ghost followers in the first place, like buying likes, subscribers, followers, comments, out anything similar where we’re promised “growth” or “boost” because these will all be fake. These will do more damage than good.

If we find ourselves in a position where we have ghost followers, we can deal with it ourselves. It may be quite a laborious and boring process though, so we need to determine whether it’s even worth it. Here’s your metric: –

If our account has an engagement rate of 5%, we’re doing good. If it’s above 3%, we’re doing fine.

To work this out just take a post…

…and look at the stats.

My engagement is therefore 9.48% on this post. If we do this a few times for different posts, we can get a rough idea of our engagement rate. If percentage isn’t your thing, make a note of this: –

( (Likes + Interactions) / Accounts Reached ) x 100 = Engagement

So, what about the ghost follower thing? Well, it all depends on whether you think it’s affecting your engagement. Here’s why: –

If we’re being followed by accounts that are not offering anything to our engagement, they’re no good to us. The total number of followers may be great for your street cred, but it does nothing when it comes to monetising and valuing your account. If we had a bunch of followers who aren’t engaging with our posts, or even seeing them at all, they’re just no good to us.

We can deal with them by trying to identify them ourselves. A ghost account has a strange username, a disproportionate number of people it’s following in relation to the number who follow it, and a highly suspicious set of photos, if any photos at all. Take a look at this one: –

No profile picture, no posts, and following 6,409, whilst somehow followed by 1,681 with no content…. very odd!

It can be a good idea to go through your followers and remove these by simply blocking them, thus removing them from your follower count. This will help a little, and if you’ve ever paid for followers, it will help your engagement a lot to remove them.

Good luck with the ‘gram!

Much love

PS. You can see more about my van here.

#TravelTuesday today has more of a social media stance, in line with the upcoming iPhone Photography Conference. I’m Dave Williams and I’m here every Tuesday on

Something we all look for on social media to help boost our performance and convert that performance into revenue, be that through sales or influence, is engagement. Engagement falls from several factors and one of those is likes. The problem that has come from this of late is the damage caused by likes on people’s mental health—feeling inadequate when a post doesn’t receive as many likes as they would perhaps like or in comparison with peers. Instagram, headed up by Facebook, has recognised this and has taken a bold step to relieve some of the pressure caused by the number of likes an image may attract.

Instagram now lets us hide the publicly visible like count on a post. Instagram said the reason behind this was to “depressurize people’s experience” on the platform, following a series of trials that have ended up with a global roll-out. The fact now stands that we no longer stand openly in comparison to other accounts and, therefore, perhaps the stigma associated with the feeling of under-performance can fade, giving people a better user experience when posting and leaving the metrics in place behind the scenes where, perhaps, they belong. The performance of a post is determined by those metrics, but there’s no real reason for them being on public display.

There are two ways to hide the like count of our posts: The first is to do it retrospectively, tapping the three dots in the top-right corner of a post and selecting Hide Like Count.

The second method relates to future posts, which we do in our settings by tapping on the three lines in the top right corner of your page, selecting Settings, then Privacy, and then Posts, and then turning on Hide Like and View Counts.

Our performance absolutely does affect our ability to monetise social media platforms but, as I’ve mentioned, this metric doesn’t necessarily need to be public, and if we take a step to reduce the negative aspects associated with engagement that result in detrimental effects on mental health, we can create a better platform for all. I, for one, have decided to hide my like counts.

Much love


If you follow KelbyOne on Facebook or Twitter, you’re probably already family with “Photo Tip Friday” where every Friday our instructors share some of their favorite tips for photography, Photoshop, and Lightroom in short 60-second video clips.

I know it’s not Friday, but I want to make sure you’re getting to see these, so here are a few of recent tips to give you a feel for what they’re all about (you can get these every Friday by following us on Facebook or Twitter). Check ’em out:

That gives you an idea of what our PhotoTipFriday is all about. Lots more to come, don’t forget to follow us social and your Friday’s will get a bit more tipsy (well, you know what I mean).

Have a great week, everybody!







#TravelTuesday at Scott Kelby’s Photoshop Insider means one thing: I’m here! I’m Dave Williams, a travel photographer and writer from the UK. I like long walks, I can spin a pen around my thumb, I can partially dislocate my jaw to fit more food in my face, and I have a disturbingly good memory for anything I’m told except for your name! Enough about me, though. Let’s talk about self-promotion online!

There’s a fine line in the creative industry when it comes to self-promotion, particularly with respect to social media. It kind of relates to giving away too much, such as with pricing. A lot of people who find us on social media and online searches will be looking for prices because projects are more often than not determined by budget rather than the actual content. It’s from this, of course, that the photographer, in particular, wants to respond to the question, “How much is it?” with, “What’s your budget?



Here’s the thing, though: even with a budget-driven approach, that content and its quality is usually the first thing noticed in either case. It’s important, therefore, to focus properly on marketing, social media, and the larger umbrella of “shameless self-promotion.”

Getting that right is tricky. It brings to mind a little nugget of wisdom I was told by Glyn Dewis a few years ago. He said to me, “Don’t take yourself too seriously, but take what you do seriously.” It makes me think of being at school and being told that nobody likes a show-off!

Striking a balance between what is productive and what is destructive is the trick. It’s certainly true that engagement leads to reciprocated engagement, but you have to give people something to engage with if that’s the aim. It’s also true to say that you don’t always need to post something positive to get that engagement. In fact, being overly positive can potentially lead to destructive consequences and criticism. The thing is, people like to feel like they know something. If you feed information, it can be positive and be shared, which means you yourself are being shared.  Also worth noting is that it’s okay to make mistakes sometimes. Leading on from people liking to feel like they know something if you make a simple mistake, the swathe of people wanting to point it out and correct it will, itself, drive engagement to the post.

There are some pretty stubborn people out there using their social media to observe rather than promote, and to those people, I say this: There is always going to be someone out there working harder than you and there is always going to be someone out there better than you. If you’re the one standing out from the crowd on social media or blogs, you’re the one who’s going to get the next gig because you’ve made yourself noticed. The risk of being told something you don’t like isn’t something worth considering. If you stand out, you face being criticised as a result of having yourself and your work examined by an army of keyboard warriors, but that risk is negligible against the potential gains. In this industry, we face challenges and this is just one of them. Marketing yourself effectively and efficiently is an art. Your knowledge, art, brand, experience, and YOU are things you should be marketing to grab that next client or agency, and with a little practice and a little commitment this shameless self-promotion will pay off.

Some ideas: 

  • Team up on Instagram and provide content for larger accounts—paid or unpaid, it leads to engagement, which leads to cold, hard, cash! I’ve done Instagram takeovers and projects with KelbyOne, Platypod, Lonely Planet, Extreme Iceland, and a few others. It ALWAYS generates something.
  • Show people behind the scenes. It gives away some of the secrets, and people absolutely love that!
  • Write for blogs to get your name spread further. There are plenty of blogs, particularly those of the products you use, who are willing to feature a good story if you just dig around a little and find the right person to send it to.
  • Tag accounts relevant to a social media post. For example, tag a product you used to take the shot or the location in which you made the image. Get their attention!



A behind the scenes shot can be anything from a complex look at a studio setup explaining the whats, wheres, and whys, or it can simply be a selfie with an albino kangaroo you’d been shooting just outside of Melbourne, Australia! People love to talk about themselves, and other people love to hear about it! There’s a reason selfies are such a big deal!

You may be the world’s best photographer, but you won’t be getting work if nobody can see just how amazing you are. Generally, we create our work out of a passion for our art rather than a thirst for profit, and that is sometimes what hinders this selfless self-promotion we need to be getting involved with. Work out which platforms you want to be using, be it Instagram, Twitter, Facebook, 500px, Flickr, LinkedIn, Google+, whichever, and start being consistent with it. Work out when your followers are more likely to engage, and give them something to engage with. Put your marketing hat on and sell yourself. Show people behind the scenes. Once you get the hang of it, you’ll thank me. ;)

Much love


Howdy, folks – before we launch into my picks – I’m doing a location “safari fashion shoot” today as part of a new class I’m doing on lighting location portraits with the Profoto B1x,  and we’ll be sharing a lot of behind-the-scenes stuff on Twitter, Facebook Live, and Instagram Stories, so I’ll hope you’ll come share the experience with me and the crew later today – we start around 4:30 to 5:00 pm, but we’ll be sharing some BTS even before. Hope to see you there.

On Instagram: @scottkelby or @kelbyonepics
Twitter: @scottkelby or @kelbyone

I started a new Instagram account
My existing one is just for travel, so I wanted a new one for portraits, fashion and beauty — it’s @scottkelbyphoto – I hope you’ll follow me there. :)

On to my picks:
Here are five really talented photographers — some doing portraits, beauty, and fashion — that I’ve been following and thought you might give them a follow, too.

Above: Dani Diamond Photography (Follow on Instagram)

Above: Meiji Nguyen (Follow on Instagram)

Above: Karina Yasmine (Follow on Instagram)

Above: Oleg Gekman (Follow on Instagram)

Above: Richard Schmon (Follow on Instagram)

All so talented, yet…
All so different, and all so awesome. They deserve a follow. :)

Bonus points if you follow…
…our own Juan Alfonso (Follow on Instagram) – super talented KelbyOne video editor, photographer, and one of the best guys anywhere. He shares his own images; behind-the-scenes from stuff we do, travel photos – you name it. I’d love it if you followed him.

On Monday, I’m running a live audience test of my new Photoshop seminar
We’ve invited a group of local KelbyOne members to come to the theater in our Headquarters as I do a test run of my upcoming Photoshop Tour (kicking off in October), called “Photoshop for Wedding and Portrait Photographers”. The crowd will give me straight up, honest feedback and ideas, so when I launch the tour it will already have been critiqued, tweaked, and ready to rock. I do this for all my seminar tours, and it makes an incredible difference. Details coming soon at

Hope you all have a great weekend (and don’t forget to give my new Scott Kelby Photo Instagram feed a follow. I’ve got nobody yet). 😢



Happy, Monday everybody and greetings from Cincinnati, Ohio — I’m up here for my seminar today. Looking forward to meeting everybody.

OK, I have a MEGA-awesome tip today, courtesy of my dear friend Dave Clayton (co-host of the “He Shoots / He Draws” podcast), and it gets around the problem some pros in the community have pointed out that if you post from 3rd party apps from your computer, Instagram’s algorithm automatically limits the exposure of your image within Instagram (in short – apparently Instagram doesn’t want folks posting from third-party apps). There is a lot of debate if this limiting actually happens or not, but there’s enough talk of it out there that it’s freaked some folks out and they’ve stopped using those third-party apps (yours truly included).

That all being said, this trick fools your Mac into thinking it’s an iPhone, and therefore you can natively upload images right from your Mac using the Safari Browser, and it SO easy to do (apparently, there is a way to do this from Chrome too, but at this point, I only know the Safari version). Anyway, with great thanks to Dave Clayton for allowing me to share this. Here goes:


STEP ONE: Go to and log in to your Instagram account. Next, go to the Safari menu and choose Preferences. Click on the Advanced tab (as seen above), and at the bottom of the preferences make sure “Show Develop Menu in menu bar” is turned on (as seen above).



STEP TWO: Now you’ll see a Develop menu added to the menu bar at the top of Safari. Go under Develop, under ‘User Agent’ and choose ‘Safari—ISO 11.0—iPhone’ as shown above.



STEP THREE: Now go to again and you’ll notice a small + sign appears along the bottom of your feed (as seen above). That’s the “Add new post button” just like on your iPhone. That’s me pointing to it with my cursor (and a post from Dave about his super awesome daughter). :)


STEP FOUR: Hit the + icon and it brings up the upload window. Pick an image to upload (I chose this pic I took a few years back of the Disney Concert Hall in LA).


STEP FIVE: You have all the same features as on the phone; so input your text up top, and then you can use Location Services to choose the location (I typed in Disney Hall and it suggested the address, just like on my phone).


STEP SIX: It suggests hashtags just like in the app (some of the third party posting apps don’t even do this).



STEP SEVEN: Hit the ‘Share’ button and it posts the image just like as if you had done it with your phone — all natively on Instagram, but from on your computer in Safari. :)

Thanks, Dave – you rock!!! :)

There’s still time…
If you tried to get through or sign-up Friday for the Photoshop World Conference next month using the Early Bird $100-off discount, and you couldn’t get through (it was kinda crazy here on Friday as you might expect), if you call our customer service dept, they will still honor the $100 off deal today, so better get on it quick like a bunny.

Here’s to a great Monday, everybody. Hope I see you today in Cincinnati, and I hope if I do you brought me some Spray Cheese and Chicken-in-a-biscuit crackers (I’m getting low). ;-)