It’s #TravelTuesday and here on ScottKelby.com, that means one thing: Dave’s here! “Travel Tuesday with Dave” is still a thing, despite the distinct lack of travel going on right now.
I’m Dave Williams, and I’m coming at you today with the down-low of going behind the scenes (BTS) in your photography. It’s actually a really important element to our marketing plan and here’s why:
We live in an age of instant gratification. Like it or not, it’s true. We have access to more information, more quickly than ever. It’s literally available on-demand, 24/7. We have Facebook, Twitter, Instagram, Snapchat, TikTok, and whatever else you can think of in terms of social media, supplying us with a constant insight into exactly what everyone else is up to. We can cash in on this as working photographers and take our audience BTS on our shoots.
This is a BTS shot of me last week in the Lofoten Islands where I was shooting the northern lights. What’s the point of this photo? Well, firstly, it’s a nice memory and souvenir for me, but beyond that, it serves the purpose of showing people that I am able to find and photograph the northern lights. That’s a key attribute to my skill set, considering I currently have a book out about exactly that—finding and photographing the northern lights. This photo, therefore, proves the value of that book by demonstrating that I can put my money where my mouth is.
Save for having a specific purpose for BTS shots, they simply show us being busy. Our audience appreciates seeing what we’re up to, even if it’s something as silly as snapping a selfie. It shows us in our environment, and it shows what we’re up to and, quite importantly, in our field, what we’re using to achieve our goals. This silly selfie in Iceland shows me, my clothing, my camera, lens, strap, tripod, and bag. It’s the complete ensemble—a true “photographer in the wild.” And, it’s marketing.
We all enjoy seeing what our peers are up to, but taking it a step further, we are all being watched by potential clients and partners. If they see our work and it catches their eye, the chance of working together begins to form, but it goes a step further when they see BTS, and somewhat of a personal connection is formed through their seeing us working (or playing) on the other side of our lens.
Take people behind the scenes on your website, your blog, and your social media channels. You won’t regret it.