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You guys have probably heard me talking about the role “size” plays on the impact of your images, especially when they’re viewed on the Web, and this tip really reinforces that concept.

Last night I was working on a post for our other blog (LightroomKillerTips), about some new Lightroom presets from “The Creativv” and while I was on their site I saw a post they had written about an Instagram tip —  something I hadn’t realized they added when Instagram recently added the ability to post landscape images (instead of just square images), you can now post images in Portrait (tall) mode as well.

The tip is — if you crop your image to a 4×5 ratio (a built-in cropping preset in Lightroom), your image then takes up pretty much the entire screen (see above right).

Compare the impact of the image on the far left, with the full screen portrait image on the right (note: if you scroll down, you’ll still see the caption for the image, but if you want more impact and engagement, I believe the one on the right will bring a lot more of both).

Here’s the link to their post (with the step-by-step cropping Lightroom details):

IMPORTANT: There’s one thing they didn’t mention in their post that had me scratching my head for a moment, and that is — once your image is in Instagram, you need to tap that little landscape/portrait button in the lower left corner of the image to switch your image to portrait orientation (from square). In the preview, this will show a gap on either side of your image, but when you post it, the gap doesn’t appear (as seen above right).

Also, thanks to all the awesome feedback I’ve gotten from my “How to Build Your Audience on Instagram” online class — as an educator, that type of feedback has us walking on air.

JOIN ME TOMORROW — If you’re a KelbyOne member, tomorrow at 2pm New York Time we have a live broadcast with two of Canon’s awesome super techie guys doing a live Q&A exclusively for KelbyOne members. Keep an eye out on your email for the link to come join us — we’ll be answering questions about the new Canon EOS 1D X Mark II, and anything else you can ask to stump our DSLR and DSLR video gurus (Rudy and Brent know this stuff at a terrifying level).

Hope you find that Instagram tip helpful (and thanks to Creativv for sharing it). :)

Best,

-Scott

P.S. Why did Adele cross the road? To say “Hello from the other side.” ;-)

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About The Author

Scott is the President of KelbyOne, an online educational community for Photographers, Photoshop and Lightroom users. He's editor and publisher of Photoshop User Magazine, Conference Technical Chair for the Photoshop World Conference, and the author of a string of bestselling Photoshop, Lightroom, and photography books.

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