Tag Archives instagram

Heads up! I’ve rebranded somewhat – I was using the guise Hybrid Dave and have switched it all over now to Capture with Dave. You’ll find me by using the handle @capturewithdave across all platforms, and at capturewithdave.com. I’m still the same guy, and I’m working on some great content for you all, so watch this space. Let’s kick this off!

Combining the awesome features of Adobe Spark Post and Instagram Stories will make your stories stand out from the crowd, affording you a winning combination of animation and interactivity to give you the creative edge.

Your Adobe Spark Post app is included in your Adobe Creative Cloud subscription, along with Adobe Spark Page and Adobe Spark Video. Here are my seven killer tips for combining Adobe Spark Post with Instagram Stories – let’s go!

1. Select a template that matches the dimensions of a phone screen. Don’t forget they’re all slightly different, so allow some bleed as if you’re printing, and then go in and set the palette and font to match your brand.

2. Once you’re happy with your own template, create your first post and save it. That way, every time you create a new post, you can simply work off the last one by opening it up, duplicating it, and making the necessary changes.

3. Make the most of the animation features that you can apply to the background and the text. Make it dynamic and eye-catching!

4. Don’t forget which features you can only use effectively within Instagram. These include tagging accounts, locations, weather conditions, and polls. If you intend to use any of these features, be sure to leave space in your post on Adobe Spark Post and add that element in Instagram when posting your story. If you tag an account, for example, in the text on Adobe Spark Post, it won’t work within Instagram as a tag and the tagged account won’t be notified, nor will your viewers be able to click on it! Similarly, if you want to tag a location (which will give your post a chance of being featured on that location’s story), you must do it in Instagram – again, a tag within Adobe Spark Post won’t be recognised by Instagram.

5. Use your Live Photos to make quirky clips. When you open a Live Photo from your iPhone in Adobe Spark Post, it gives you two options: use Live Video or use the still. This Live Photo of Roberto Pisconti (@robypisco), standing in front of his name in lights when he visited London last week, was perfect for that!

6. If you record a screen capture and want to change it, like in this clip, to have a practically seamless change of content from an Instagram element (in this case a poll) to an Adobe Spark Post element (the moving text), then consider options to help you do this, such as taking a screenshot, which is how I ended up using two Instagram Story posts to make this.

7. Make the most of the design features of Adobe Spark Post to give your story the best feel and the biggest impact. You can do all kinds of things with the text in the post – just play around with it and see what potential it has!

Thanks for checking this out! If you watched my Instagram takeover from Iceland in January, this is how I made house posts. I’d love to see what you do, so when you use Adobe Spark Post to create your story, tag me – @CapturewithDave – I want to see what you can do!

Much love

Dave

#HybridDaveTuesdays has landed again! Straight into the flow this week, as it connects to last weeks post.. here goes!

We’ve all scrolled through Instagram and seen, usually 4th post from the top, a sponsored post. These paid ads end up there direct from companies who are paying Instagram for the spot, but here’s a secret for you… Just like last week when I told you that you can make money from stock, you can also make money by posting on Instagram! Take a look…

 

 

That’s me leaning awkwardly on the rear wing of a £130,000 supercar, but it isn’t my supercar! That car belongs to BMW. In fact, it only has 200 miles on the clock. It’s loaned out as a promo car as part of a larger fleet and, in exchange, BMW gets an invoice from me for posting about their awesome car and the expenses associated with that. Thing is, and perhaps this is a little nod to Scott, I’m not sure I enjoyed shooting the car quite as much as I enjoyed shooting the burger for Byron Burger!! So there’s a time when it’s appropriate to be ‘social media loud’ and as an influencer, so long as you’re backed up with justification for being loud, you should be! Let me show you that post and then we’ll get into the how’s of monetising Instagram!

 

 

Number One on your list is to establish yourself on Instagram. By this I mean checking the things off this list:-

  • Having a consistent theme to make yourself attractive to agents.
  • Having a substantial following, over 1k, to maximise your reach.
  • Having a good engagement rate to show your images are actually noticed. 5% is a good baseline.

Once you’ve got that sorted you can move on to dangling the carrot to agents to get the cash flow started.

 

 

This shot is one of the first I posted that made me some money as an influencer. Thing is, I took this photo 2 years before I posted it. The approach taken here was that the client, in this case The National Lottery, took their budget and split it across a load of influencers. The correct term here is Mirco Influencers, meaning that the brief has been sent out far and wide rather than to one or a handful of influencers. For this shot, bearing in mind I’d already taken it, I picked up £46. It starts out as pocket money and grows on success all the way up to the likes of @beautifuldestinations which is essentially an influencer account – let’s discuss the kind of things they achieve which you can achieve too.

 

 

As well as cash, and sometimes instead, you can get products too. This shot was taken for BoxFresh and as well as paying the bill they sent me a pair of trainers they were looking to promote. You’ll have noticed a lot of flat lay shots, I’m sure, where the product is the centre of attention but these ‘situational’ shots are also a big deal and as long as you have the time to get them they’re an easy income stream. Below is a Wilkinson Sword razor which is part of the range launched to coincide with the Star Wars release and both of these shots were taken on my iPhone in a few minutes. It really can be money for nothing sometimes.

 

 

So how do you make the cash start to flow? Well, once you’ve hit the three points on the checklist above it’s time to do these two things:-

  1. Get onto Facebook and search for ‘influencers’ – you’ll find a whole bunch of groups and pages dedicated to connecting influencers with brands, some big and some small, but wherever you start it’s a foot in the door to bigger things.
  2. Search Google for influencer agencies. One such agency is Tribe. When you’re signed up you can access their entire list of campaigns and find something that suits you. From there just compose a shot and caption and submit it along with your asking price – if you’re approved you can post it and get paid!

When you’re being noticed by agencies and brands after posting a few times you’ll find it becomes easier to get briefs and if there’s a particular brand you want to reach out to for any reason they can see from your account that you have some credibility behind your offer. Chances are they’ll contact you though, and from the first job there’s always the opportunity to prove yourself with repeat work and become a brand ambassador!

It’s as easy as that. I’ve given you 5 points altogether and once you’ve hit them you can start to work with the brands, score some free products, have cool experiences like hotel stays and activities, and see extra money start to be injected into your bank account.

I hope this has been helpful, and if you need an extra hand with anything I’ve talked about here please feel free to ask! I’m @hybriddave on Instagram and I’m happy to help :)

Much love

Dave

 

#Love #Me—two of the current top three hashtags on Instagram. Perhaps that follows suit with what many of the population think of hashtags being overused as narcissistic, vain, attention-grabbing props, but let me tell you that that isn’t (always) the case and the correct use of hashtags can boost your performance and reach on Instagram. Your chances of tantalizing and captivating new followers, collecting likes, inducing comments, and generally increasing engagement are vastly increased with the correct use of hashtags.

Here’s how they work: 

Every post on Instagram can be accompanied by a caption and up to 30 hashtags. It’s down to these hashtags, along with geolocation data, that photos are discovered by non-followers and potentially appear in the Explore section. Basically, if you want to achieve maximum reach and target a specific, active audience in order to grow, then you need to wise up to hashtag use (coupled with posting things that people actually want to engage with).

The problem is this: Let’s say you’re a travel photographer, like me. If I post a photo, I could hit the caption with the hashtag #travel and expose it to Instagrammers, searching among the approximately 205,296,724 (give or take) photos bearing that tag, and the audience that comes with it. To help with the point I’m going to make, in the time it took to write that last sentence, and progress to this one, there are now 205,296,962 posts with the #travel tag—138 photos posted with one tag within the space of fewer than 30 seconds. So, before the lesson, here’s the point: if you post using a popular tag, you potentially open yourself up to a massive audience, but that audience is very, very quickly lost because that photo of yours shoots straight down the Most Recent feed, constantly replaced by other posts. There are 205,297,745 now—another 783, as well as our initial 138, since I typed out the first number! So, in the time it’s taken me to compose this one paragraph, there have been nearly 1,000 posts onto Instagram with the #travel hashtag, and if we also use it, we’ll likely just get lost in the feed. Let’s beat that!

The trick is this (and there is a trick!): if we want to beat the system, and keep our posts in a place where they are more likely to be seen by people searching tags, then we need to use a less-common tag, but one still appropriate to our post. How about this for an idea to get started: let’s say that our post fits the Travel category and that photo is this one.

I took this shot last November in Eastern Iceland.

This photo could be accompanied by #snow or #reindeer, just as a couple of examples of tags which fit the content. But, in order to get maximum exposure to the people who search the category, we could also use #IcelandTravel #VisitIceland #BestOfIceland, which span between the categories of Iceland and Travel, or get more specific and go for something like #MyStopover, which is a hashtag drawn up specifically for photos of Iceland as a marketing campaign by IcelandAir.

Keeping up? So, if we use a less-common hashtag, we’re still hitting an active, searching audience, but that audience will see our photo for a longer time in the feed than one we post in #travel. If we were to take a moment when posting to consider hashtags and use #ig_iceland or #absoluteiceland, instead of #travel, we’d really open up our reach and our opportunities.

Here are a few more examples:


Rather than #Instafood, how about #CleanEating?

 


Rather than #Instatravel, how about #Italian_Vacations?

 


Rather than #DogsOfInstagram, how about #SquishyFaceCrew? (Credit to Kaylee Greer —with permission.) 

The more specific the hashtag, the more engaged the users are! Let me know how you get on, and go check out my Instagram feed to see my tactics—I’m @HybridDave.

Much love,

Dave

Hi Gang and Happy Monday. I’m on my way out to Seattle today for my seminar tomorrow, and then I’m off to Portland, Oregon for my seminar there, Friday, but before I head out here’s a little tip for a more readable, better-looking Instagram feed, and this tips works about 70% of the time (see below for more on the 70% thing).

Adding Line Breaks to Your Captions
This tip is for when your caption is a little long, or for when you want to separate your hashtags from the rest of your caption (of course, you can post all your hashtags as the first comment, but that’s a different tip). Anyway, it’s a little hidden how to do this on an iPhone, so that’s what I thought I’d share today.

instabreak1

Above: Notice those two glorious line breaks above? Sure makes reading your caption easier. 

instabreak2

Above: To add a line break; on an iPhone; tap the “123” button on the keyboard (shown circled above in red).

instabreak3

Above: That brings up the number keyboard, and with it a “Return” key (circled in red above). Place your cursor where you want it; tap the Return key, and it creates a line break. 

NOTE: Remember the 70% thing I mentioned before? Well, when I went back to older posts and added these line breaks to make long captions more readable, it didn’t work in every case — even though it appeared to work while editing the caption; sometimes when I tapped the “Done” button the line breaks which it just showed, completely went away (by the way — adding line breaks doesn’t just make the text more readable — by taking one long caption and breaking it into shorter blocks of text, the chances of people reading your caption at all go way up because little blocks of text make the time it takes to read the caption seem shorter to people, so they’re more likely to read it in the first place).

Hope you find that helpful (and I hope if you’re on Instagram you’ll follow me there — I post travel photography shots there daily). I’m @scottkelby on Instagram.

Hope you have a better-than-average Monday, we’ll catch ya here tomorrow.

Best,

-Scott

instatall
You guys have probably heard me talking about the role “size” plays on the impact of your images, especially when they’re viewed on the Web, and this tip really reinforces that concept.

Last night I was working on a post for our other blog (LightroomKillerTips), about some new Lightroom presets from “The Creativv” and while I was on their site I saw a post they had written about an Instagram tip —  something I hadn’t realized they added when Instagram recently added the ability to post landscape images (instead of just square images), you can now post images in Portrait (tall) mode as well.

The tip is — if you crop your image to a 4×5 ratio (a built-in cropping preset in Lightroom), your image then takes up pretty much the entire screen (see above right).

Compare the impact of the image on the far left, with the full screen portrait image on the right (note: if you scroll down, you’ll still see the caption for the image, but if you want more impact and engagement, I believe the one on the right will bring a lot more of both).

Here’s the link to their post (with the step-by-step cropping Lightroom details):

IMPORTANT: There’s one thing they didn’t mention in their post that had me scratching my head for a moment, and that is — once your image is in Instagram, you need to tap that little landscape/portrait button in the lower left corner of the image to switch your image to portrait orientation (from square). In the preview, this will show a gap on either side of your image, but when you post it, the gap doesn’t appear (as seen above right).

Also, thanks to all the awesome feedback I’ve gotten from my “How to Build Your Audience on Instagram” online class — as an educator, that type of feedback has us walking on air.

JOIN ME TOMORROW — If you’re a KelbyOne member, tomorrow at 2pm New York Time we have a live broadcast with two of Canon’s awesome super techie guys doing a live Q&A exclusively for KelbyOne members. Keep an eye out on your email for the link to come join us — we’ll be answering questions about the new Canon EOS 1D X Mark II, and anything else you can ask to stump our DSLR and DSLR video gurus (Rudy and Brent know this stuff at a terrifying level).

Hope you find that Instagram tip helpful (and thanks to Creativv for sharing it). :)

Best,

-Scott

P.S. Why did Adele cross the road? To say “Hello from the other side.” ;-)

First, a big thanks to everyone who has sent some love after watching my new online class  “How to build your audience on Instagram” — the feedback has been tremendous! Here’s one of my favorites:

I have watched the class and applied what you taught to my account (I started 2 weeks ago)… just today I have far more interaction on my images than any I have posted to Facebook. Great class!” —Jason L. Eldridge 

I’ve got dozens more along the same lines from Twitter and Facebook, and as a teacher any time you create a class that resonates with your students, it’s a great feeling, so thanks for letting me know (and I’m glad it’s helping). :)

Posting to Instagram From the Desktop:
Although I talked about it briefly in the class, one thing a lot of folks want to do is something that Instagram natively doesn’t really do, which is to let you publish to Instagram from your desktop or laptop computer. You pretty much have to post from within the phone (or tablet) app itself (there really isn’t an iPad app for Instagram — you just download the iPhone app to your iPad, and then run it at 2x size, so at least then it’s full screen, and you can upload from your iPad).

However, there are a few other options (none of them awesome):

Sharetoinsta

There is a App for the Mac OS called “Uploader to Instagram” that I bought for $4.99 that lets you right-click on any image upload directly from the desktop. Once you right click on the image (here I right-clicked on an image on my desktop), you go to the bottom of the menu, under Services, and choose “Share to Instagram” as seen above.

Sharetoinsta2

Then this tiny windows appears on screen, which shows you a preview of your image, and it has a slider below it for resizing your image before posting (or you can take a live photo of yourself using your laptop’s built-in camera). This window is really, really small (and I have no idea why they made it so small — that is about actual size that you’re seeing above). Once you click done, the following appears:

Sharetoinsta3

A window pops down from your menubar with a Share to Instagram window. Again, it’s a very small window with a very small field to enter your caption, but you enter your caption and hashtags; hit the Share button, and you’re done.

Sharetoinsta4

Since it doesn’t give you any kind of confirmation that it actually posted, I went to view my Instagram account on my Web browser (instagram.com/scottkelby) and there it was. If you scroll down you see the captions and hashtags, and you can see it worked.

What’s missing? 
Plenty. You can’t simultaneously post to Twitter and/or Facebook, so you have more steps to do manually, which kinda stinks. Also, you can’t add a location, which stinks big-time. Also, it doesn’t suggest any previous #hashtags you’ve used, and all the windows are wayyyyyy too small, and of course there’s the fact that there’s no confirmation that it even posted in the first place, so you have to go and check.

Worse yet — if you don’t post a square photo (you use the slider to post a wider image), it doesn’t tuck your image, and the text, up to the top of the post, like the Instagram App does — instead it leaves this awkward gap of white space above and below your image (see the above image of it on Instagram’s site). Not a good look! This was the deal breaker for me. I’m out.

So, does it work? Yes, but it’s got a long way to go to really be a truly helpful tool. It’s more of a “Well, I might use it as a last resort before my phone battery is dead” type of feature.

There a FREE service called “Gramblr”
It ain’t great. It’s a browser-based service that pretty much suffers from the same problems as Uploader to Instagram, but it has two advantages: (1) It’s free, and (2) it has scheduling, so you can set a time for your posts to release. It does have some decent image editing features built-in, and it lets you freeform crop, and add overlay graphics and stuff, (sadly, it continues the theme of making the smallest text field possible), but it’s still missing enough critical stuff that I’d be hard-pressed to use it.
Sharetoinsta5

So, what do most people do?
It’s all about getting the images from your computer to your smartphone so you can post directly from the Instagram App, and there are a number of ways people do this:

(1) They save their images to Dropbox on their computers, and then access their dropbox to save the images to their camera roll, and then upload from the Instagram App (or see below).

(2) You can save your image to Dropbox and then use the Dropbox app to post directly to Instagram, which just saves you the step of saving it to your camera roll.

(3) You can use Apple’s iCloud (on an iPhone) to transfer images from your Desktop to your iPhone and then save it to their camera roll, and then post from the Instagram App.

(4) A lot of folks email themselves the photo they want to post; save it to their camera roll, and then post from the Instagram App.

(5) You can upload the image to Google+ and share to Instagram from there.

(6)  You can upload an image to Adobe’s Creative Cloud (like you would on Dropbox), and then share it from there.

(7) You can upload directly from Flickr to Instagram

(8) You can use a social media management scheduler (like Hootsuite), but all the ones I’ve seen are pretty expensive, and all but one are still kinda clunky (I thought Hootsuite was going to be the answer, but it still makes you pretty much post it yourself through Instagram — it’s just kind of an elegant reminder).

(9) Export from Lightroom to Dropbox, and upload from there

(10) Insert your workaround here (well, down in the comments).

You know what would be ideal?
The ideal thing would be that Instagram itself let you upload from their Website (or they put their API out there allowing third-parties to upload directly that aren’t phone based). Will this happen? I think it will one day before long (and I’m encouraged by the fact that Twitter is expanding its 140 character limit), but hey, ya never know.

Anyway, just a quick look at a question I’ve been seeing a lot since my class came out.

Hey, speaking of my class:

instaclass

The class is designed for photographers, and if that’s you, here’s the link (if you’re not already a KelbyOne member, you can sign up for a 10-day free trial and watch it now).

That’s it for Monday – hope yours is a good one!

Best,

-Scott

P.S. Thanks to all the enthusiastic, kind and just plain fun folks who came out to my Richmond and Atlanta seminars last week. Over 600 of you came to spend the day with me, and I’m very grateful that you did. Next stop? Houston, Texas on Feb. 19th. Hope I get to meet you there. http://kelbyone.com/live/

 

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