Monthly Archives March 2012

Think like a digital ninja.
First of all I’d like to thank Scott and Brad for inviting me to write – I’m a big fan of what they do and how they empower the world to be better creators. Without people like them spreading the amazing wealth of information we have at our fingertips it would have been more difficult for me to migrate from a zoological career catching snakes in the Australian outback to where I am now – creating conceptual imagery for brands and magazines.

We live in a time where what we imagine, we can make – there has never been a better time to be an artist.  I wanted to take this opportunity to talk about my digital workflow in the hopes that you will find it useful.

I deal in high-impact imagery. I try to photograph ideas more than portraits – directing scenes and characters to tell a story. I started out as a photojournalist shooting first wildlife, then wild places, and now; wild people and stories. I have a background in retouching and compositing, skill-sets which I now leverage to create images that would be impossible to make happen otherwise. As far as aesthetic qualities, my work is characterized by contrast, depth, rich color and texture. I also incorporate compositing into many of my images, one of the components of a digital workflow that we’ll be dealing with here. Rather than talk about them, you can check out my images here.

Photography, particularly in the commercial world, has become far more than just shooting film and handing it off to the client. The digital revolution has not only led to the incredible democratization of creation we see today (I highly recommend you watch press pause play), but also an entirely new way to approach creating images.

The digital workflow allows us to create anything we can imagine. I can shoot elements in Africa, Australia and Southern California and blend them seamlessly so that the image looks like it was shot in one frame. For example, I just finished a campaign working with Art Director Jethro Ames and local ad agency Parkerwhite where I built 8 different images that communicate the beauty and heroism of athletes in moments of peak action. About half the talent we shot in a studio on green screen and the other half were on location – where the background was remixed beyond anything we could have achieved in a single frame. This allowed us to create scenes in the same way that a painter or illustrator would build a scene. It’s difficult to describe, so check out a highlights video we put together here:

I’m going to go over some of the fundamental elements in a digital workflow the way that I see them.

Green screen
I refer to it as green screen, but…


Brad here with some exciting news… In celebration of the overwhelming success of and response to Scott’s new Lighting Recipes app, we’re having a 24-hour app sale for all of the other Kelby Training apps!*

Today only, for 24 hours, all Kelby Training apps that are normally $9.99 are on sale for $4.99. Take advantage of our biggest app discount ever, and tell your friends too!

*Excludes Light It Magazine

Hi Gang: It’s late. I’ve really got nuthin’. Oh….wait….how about a FREE Expo-only for the upcoming Photoshop World Conference & Expo in Washington, DC?

You can visit the show floor either Sunday, March 25 and/or Monday, March 26.

If you’ve never been to our Expo floor, it is truly awesome! There are lots of classes running on the Expo floor; tons of demos and special expo-only pricing on gear; Adobe will be there (along with Photoshop Product Managers and Engineers), and bring your camera because the folks from Westcott lighting will once again have their incredibly creative Shooting Booths set-up so you can try out their gear during a LIVE shoot with different models in different scenes (it’s the hit of the show floor)!

Lots of vendors, lots of cool stuff to see and learn, and totally lots of fun! Best of all — it’s free.

Just sign-up now for your free Expo-only pass (good for two admissions) right here. 

P.S. If you’re at my seminar in Tampa today, make sure you come up and say “hi.” :)

We just released our latest issue of Light It Magazine (our how-to magazine for hot shoe flash and studio lighting) and it’s our biggest issue yet.
It’s available in the Apple Newsstand on the iPad (coming soon for Android), and it’s only $2.99 (all back issues are there, too for $2.99 or you can subscribe for $19.95 for a full year — 8 issues).
Lots of great stuff in this issue, including more lighting for wedding photographers, lighting pets with hot shoe flash, lighting children, location lighting, and tons more. I hope you give it read (here’s the link to it on the App store). :)

It’s been an incredibly fun adventure taking this tour all over the US, three cities in Canada, and two in Europe, but tomorrow is my last US stop of the tour (I do have one more tour date in London, England on Saturday, April 28th).

If you haven’t signed up, it’s not too late (and for the first time ever, we’re hosting this event at the historic Tampa Theater in downtown Tampa, Florida. Here’s the link with details (it’s $99 for the full day, or just $79 if you’re a NAPP member).

Thanks to everyone who supported this tour, and came out to see me on the road. It’s been one of my most-successful tours ever, and absolutely the most fun tour I’ve ever taught. I will definitely miss teaching it, but of course soon I’ll be rolling out an entirely different tour, and hopefully later this year I’ll get to see some of you once again (though my touring schedule will be much, much lighter than it has been the past year or so. I’m beat!). :)

Hope I get to see you in person tomorrow in Tampa (or in London next month). Cheers!

One of my favorite business book authors, Guy Kawasaki, just released (today) a new book about Google+ called “What the Plus! (Google+ for the Rest of Us).”

I started reading it last night, and I have to say, Guy just has an amazing way of making everything just make sense. Plus, I really love some of his research and insights into why you should be on Google+ in the first place, and why you need to really learn how to make the most of your presence on there.

I’ve only just started the book, and it was all I could do to put it down tonight to write this post. Really insightful, informative, and written like only Guy can.

If you’re on G+, you owe it to yourself to check What the Plus! out (for a limited time it’s available as a FREE downloadable PDF or you can get the Kindle or iBook version for just $2.99).

Here’s the link to the official site (going live today).