Category Archives Books

It’s big. It’s bad. It’s here — Shortcut Sumo, a brand-new ebook from “The Photoshop Guys” at the National Association of Photoshop Professionals (NAPP) [Matt, RC, Corey, Pete, and me] with quick, easy access to all the Mac and PC keyboard shortcuts for Adobe Camera Raw, Photoshop, Lightroom, InDesign and Illustrator and it’s available NOW for the iPad.

Here’s the Scoop:
If there was ever an idea that works as an ebook, this is it because to do the book the way I envisioned it, you really couldn’t do it as a printed book — it would literally be thousands of pages; as thick as a phone book and nobody would ever buy it at the price you’d need to charge. That’s because I really felt this book would need to have two very specific features:

(1) I wanted just one shortcut per page. That’s right — just one, but with some bonuses, like a screen capture of what the shortcut is for, a full keyboard visually showing just that one the shortcut, and a brief sentence that explains the shortcut.

(2) If you use a Mac, you should only see Mac keyboards shortcuts. Same with a PC. So, when you first launch the App, you tap on Mac or PC, and from then on, you only see the shortcuts for the platform you chose (but you can change your mind, anytime). That means creating a separate page for every Mac shortcut, and another for every PC shortcut. Way too costly to do in print, but perfect for an eBook.

But today’s ebook format didn’t give me quite what we needed
The standard ebook format (used by everyone from Apple’s iBooks store to Amazon’s Kindle and Barnes & Noble’s Nook, and so on), doesn’t allow you to type in a word and have it search through the book, and with a book of keyboard shortcuts, we felt it would be important to be able to search using a key word, so that was one of the reasons we decided to make the book an App, rather than a standard ePub book found in the iBook store.

A small kink in the plan
It’s always something, right? In this case, it happens when you key word search — at this point in the development of the App, the search results bring up both the PC and Mac shortcuts (not just the shortcuts for the platform you chose at the beginning). So, as long as you’re looking through the contents pages to find the shortcut you’re looking for, it stays platform specific. If you type in a search term, you get both. Not a deal breaker, but it’s not exactly the way we wanted it to work, but it gives us something to work on going forward.

Since it’s an App, now we can add video, right?
Right! We included a short video at the start of each program where we each share a few of our favorite tips. The tips are good, the presentation is…well…we very loosely kept with the theme [wink]. Check out RC in the screen cap above and you’ll see what I mean.

How much does it cost?
The Shortcut Sumo App is FREE and comes with the shortcut module for Adobe Camera Raw. Additional Modules are $2.99 each, and the module for Photoshop CS6 is already available for download right from the App (we’re just finishing up other shortcut modules for Lightroom, InDesign, and Adobe illustrator, which when added to the Camera Raw and Photoshop, they form the “Biggest, Baddest Collection of Adobe keyboard shortcuts ever!” [insert gong sound here].

I hope you’ll check it out today (especially since the Camera Raw module is free). Here’s the link to Shortcut Sumo on the iTunes store, and of course you can just search for “Shortcut Sumo” on your iPad in the App Store. Hope you like and find it useful.

My buddy Matt Kloskowski just me this iPhone shot of my latest book which just arrived at the office yesterday (I was working at home, getting caught up for my trip), so that means it’s already on its way to bookstores.

Really excited about this one! (I added lots of cool new stuff — more on that later, but I’m psyched). You can preorder yours from, or Barnes &, (both are selling it around $27. Cheap!), or anywhere super cool books are sold.

Internationally renowned commercial photographer Ron Martinsen has just released Printing 101 Notebook: An Introduction to Fine Art Photography Printing, an eBook that is designed to help frustrated ink jet printer users get the most out of their investment by educating them on everything they will need to make great prints. With interviews and advice from industry legends like Vincent Versace, Eddie Tapp, Greg Gorman, John Paul Caponigro, Douglas Dubler and more, this is a book is a must own for anyone who is serious about making great prints. This gorgeous looking book is over 90 pages that are easily readable on your Computer, iPad, Kindle, or any other device capable of reading PDF files.

Ron has educated over 800,000 visitors on his popular Photography and Photoshop blog. His printing series last year was a huge hit, but there was so much great information to share that his loyal readers asked for a book. Click here to order your copy today.

One of my favorite business book authors, Guy Kawasaki, just released (today) a new book about Google+ called “What the Plus! (Google+ for the Rest of Us).”

I started reading it last night, and I have to say, Guy just has an amazing way of making everything just make sense. Plus, I really love some of his research and insights into why you should be on Google+ in the first place, and why you need to really learn how to make the most of your presence on there.

I’ve only just started the book, and it was all I could do to put it down tonight to write this post. Really insightful, informative, and written like only Guy can.

If you’re on G+, you owe it to yourself to check What the Plus! out (for a limited time it’s available as a FREE downloadable PDF or you can get the Kindle or iBook version for just $2.99).

Here’s the link to the official site (going live today).