Category Archives Photoshop World

Hi Gang — we’re only 76 days away from the Photoshop World Conference (May 31-June 2, 2018) in Orlando, Florida at the Hyatt Regency Convention Center (whoo hoo!), and I thought I’d give a quick update on what’s up, via a Q&A style post. Here we go:

Q. This is the only Photoshop World Conference this year, right?
A. That’s right, it the only one, so you should definitely come.  

Q. I see you’re at the Hyatt this time instead of the Orange County Convention Center.
A. You bet! The Hyatt was our host hotel last year and we absolutely loved it. What we didn’t love was having to walk all the way through the Hyatt Convention Center, just to walk to another convention center. Now, you just come downstairs and you’re right in the middle of everything. The Hyatt’s convention center is much newer, and we can have a bigger keynote, a bigger partner pavilion, and we’re all together in just one convenient place. We’re pretty psyched! 

Q. Is that where all the staff and instructors are staying?
Yup, we’re all staying at the beautiful Hyatt Regency. You can stay there, too but it’s filling up very fast (they have a special discount for our attendees) details here.

Q. Is that where Joe McNally is staying?
No. Actually, Joe insists on staying at Cinderella’s Castle at Walt Disney World. He takes a limo over each morning. 

Q. Really?
Of course not. He takes a carriage. It’s why we have to end all conference events by 11:45 PM.

Q. Scott, I’m more of a visual person, and I need to see it to really understand it. Is there any way you could create some sort of short slideshow, set to some upbeat royalty-free music, with lots of photos? Also, could you make it around 90-seconds? —  I have a short attention span. 
Well, when you make it that specific, I feel like I have to. Here it is (below) to your exact specs.

Q. What kind of conference is this really?
It’s ‘clothing optional’

Q. Are you serious?
Well, it’s really up to you. That’s why we call it “optional.”

Q. It’s called Photoshop World?— is it all just Photoshop classes?
It’s grown to be much more than just Photoshop. We have full conference tracks on Lightroom and photography, and lighting/flash, and graphic design, and Business/Career, and more. Of course lots of Photoshop classes, too.

Q. Do I have to pick my classes in advance?
A. Nope. You can go to any class you want, any time you want, and move between classes as you like. No pre-registration necessary unless you’re coming a day early for the pre-conference workshops.

Q. Are the workshops the day before still available?
There are ten pre-conference workshops, but a few of them are almost sold out, so if you’re thinking of coming a day early to get into one of these in-depth workshops, I’d get your ticket for the one you want now, so it’s not sold out.

Q. If I’m a beginner will I be lost?
Only if you don’t follow the directional signs in the Hyatt.

Q. I meant in the sessions?
We have a lot of beginners that come to Photoshop World each year, and they’re able to follow along no problem with most of the sessions. Of course, if a session is named “Advanced” then you should probably sit that one out, but there are nearly 100 sessions so there will be plenty of other classes to choose from. Also, while you might arrive as a beginner, you won’t leave as one.

Q. Last year you guys had Stacy Pearsall for your special evening presentation, and she was awesome. Who will it be this year?
A. We are truly excited this year to bring you “An evening with Jeremy Cowart.” He is one of the most engaging, passionate, driven photographers and champions for social good in our industry, and it will truly be a very special evening for everyone.

Q. Will Roberto Valenzuela be there?
A. Absolutely! He’ll be rocking it.

Q. Peter Hurley? Joe McNally?
A. You bet!

Q. What about Stella Kramer? Please tell me Stella’s gonna be there!
A. She is. Everybody loves Stella!

Q. What about Lindsay Adler? Terry White, Matt Kloskowski? Dave Black? Julieanne Kost? Scarlett Johansson? Kristina Sherk? Dave Cross, Corey Barker, What about them?
A. Yes, yes, yes, yes, yes, no, yes, yes, yes.

Q. Any international instructors?
A. Oui! (see what I did there?). We’re talkin: Glyn Dewis, Serge Ramelli, Frank Doorhof, Dave Clayton, and Tim Wallace (aw, yeah)

Q. Moose?
A. Moose! :)

Q. Kaylee Greer and her doggos?
A. Si, con mucho mas doggos y puppers!

Q. Any new instructors?
A. Always! We’re welcoming Family/newborn photographer Tracy Sweeney (link), and Photoshop design sharks Mark Heaps and Jesus Ramirez. 

Q. Alright, I’ll go register right now. Just checking — Joel Grimes, he will be will be there too, right?
A. You bet. 

Q. Isn’t there a competition for people who attend the conference?
A. There is — they’re called “The Guru Awards”  and winning a prestigious “Guru” award has launched many a career. Here are the details on entering.

Q. So the Guru Awards are only open to be people who attend the conference?
A. That’s right.

Q. That doesn’t seem fair.
A. It does to me.

Q. Will the Partner Pavilion vendor area be open to the public?
It will not, but if you want to bring a spouse or someone traveling with you, we can arrange a special free pass for them.

Q. OK, this sounds like a go. Do I get a discount if I sign up early?
You can save $100 bucks off the full conference pass if you register before April 28, 2018. 

Q. Do I get a discount if I’m a KelbyOne Pro member?
A. You bet! You save $100 off a conference pass.

Q. It says the conference is produced by KelbyOne. Is it only for members?
Anyone may attend (well, anyone who’s cool), and if you’re not a member yet, you will be – a one-year KelbyOne Plus membership is included in your conference price for all attendees who didn’t received the KelbyOne Pro member discount.

Q. So I can keep learning from the Photoshop World Conference instructors even after the conference?
You so “get this!” Yes, yes you can keep learning from them after the conference in their awesome online courses. Thank you for asking such a non-set-up, spontaneous, impromptu, unplanned, yet marketing savvy question. I so dig you.

Q. So, if I’m a KelbyOne member and I register before April 28th, 2018 –  I can get $200 off, right?
A. You are right. It’s a steal at full price, but you can still get $200 off if you’re quick about it.

Q. What if I have a question that’s not answered here?
Well, that’s hard to imagine, but if somehow one slipped by, check our official FAQ or you can chat with our team directly from the site unless you do it late at night when they’re all busy on

Q. Well Scott, this has been incredibly informative.
 That’s really more of a statement, but since it’s so on the money, I’ll let it stand.

Q. I’ve always wanted to go — this is the year. I’m going!
Now yer talkin’!

Well, I hope you found this at least 22.4% helpful. Have a great week everybody!



Q. Scott, is there any way you might embed a short video below that might just push me over the edge about going?
A. I’m reluctant to do that, but OK — it’s below, but only because you asked. ;-) Here are some highlights from last year’s conference, but just know — this year will be even awesomer! 

So my buddy Jim sends me a photo he took with his iPhone of the first Photoshop World Conference brochure ever to let me know the first one was back in 1999 and this is our 19th year of producing the Photoshop World Conference (whoo hoo!). Anyway, the photo he sent was pretty much a mess, and this was something I wanted to keep for posterity.

So, I used Photoshop (and some slick Lens tricks) to bring the brochure back to life and you see the whole process from Start to Finish, and as luck would have it, it’s a perfect segue for me to mention that the annual Photoshop World Conference is indeed less than 90-days away (in Orlando, Florida no less) and you should come. But first, the tutorial:

Thanks for sending me that crappy photo, Jim. 😂

Hey, since we’re all talking about the Photoshop World Conference and all that, check out this quick little trailer about it below:

OK, go sign up right now, while you can still snag at room right there at the Hyatt Regency Orlando (where all the stuff, instructor and yours truly are staying. Here’s the link.

Have a kick butt Monday, everybody! (stop with the eye roll. Monday’s can kick butt!).



P.S. I did a fun interview with the awesome Ross Chevalier (from the Photo/Video Guy Podcast) all about photography and Photoshop education. It’s an audio-only podcast so you can just let it run in the background while you work in Lightroom. Here’s the link if you’ve got a sec. 

Heads up, folks — Registration is in full swing right now for the upcoming Photoshop World conference in Orlando, Florida on May 31 – June 2, 2017 at the Hyatt Regency Hotel & Convention Center in Orlando.

All the cool people will be there, but just in case you’re on the fence, watch the 1-minute official trailer below, about why you gotta be there:

Lots of cool new things this year, plus more of the stuff we introduced last year that were hits, including new instructors, new workshops, new networking events, a rockin’ party, a special evening event with Jeremy Cowart, and a whole lot more!

You can register today at and save $100 by taking advantage of the Early Bird discount. Also, if you’re a KelbyOne member, you can save another $100 off the full conference pricing (so KelbyOne members get a total of $200 off ).

I hope you can join us in Orlando this May (well, May and kinda June). It’s going to be (wait for it…wait for it…) epic! (you knew that was coming).



P.S. Did I mention you’ll learn more about Photoshop, Lightroom, the Creative Cloud Apps, and Photography in three days than you have in three years? Pack your bags — we’re going to O-town!

Today is “Black Friday” (the biggest retail shopping day of the year in the US) and we’ve got our best deals of the year on:

Here’s the link to the deals

We’d love to have you as a KelbyOne Pro member (we have an incredible line-up of new instructors and amazing courses planned for 2018, and you’ll be joining a worldwide community of people just like you, helping each other, sharing their techniques, and taking advantage of a ton of benefits that make your membership absolutely invaluable).

Of course, we’d love to have you spend three-amazing days with us in Orlando next May at the conference. Hope you cash in on these deals right now.

By the way – here’s why Photoshop World is so awesome (and why you’ve gotta be there)!

Hope you have a great weekend (#rolltide), and we’ll see ya back here on Monday! :)



P.S. On “Cyber Monday” we’ll be doing LIVE broadcasts EVERY HOUR ON THE HOUR with special “1-hour only screaming deals” we’ve specially arranged with our partners. These are CRAZY deals (last year we were literally crashing our partner’s servers – these deals were so awesome). Join the always awesome Larry Becker on Monday (I’ll have all the details here on Monday, so make sure you start your day here).  

We kick off each Photoshop World Conference with a Photoshop-based parody of a movie or TV show, and this year we went with the long-running Fox TV series, “COPS” but of course, we added our own Photoshop twist to it. :)

It stars Corey Barker, Matt Kloskowski, Dave Cross, Yours Truly, a special appearance from Kristi Sherk (you’ll hardly recognize her), and Kaylee Greer, along with a special cameo (can’t tell you who it is, but if you’ve ever been to Photoshop World, you’ll instantly recognize him).

Here’s the ‘Photoshop COPS’ video (below) that kicked off the Conference last week:

Hope you got a chuckle or two (and keep watching for just a couple of minutes afterward to catch the Blooper Reel).

Hope you have a Photoshop COP-free Tuesday!



P.S. Don’t forget — I’m in Minneapolis and Indianapolis next month with my full day Lightroom seminar. Come on out and spend the day with me. 

What an AWESOME week!!!!
I know I say this pretty often, so I’m going to paraphrase one of our longtime attendees, (known as drchevalier in the KelbyOne community), who came up to me at the end of the conference and said,

This is my 7th time at Photoshop World, and out of all of them, this was the best!”

I could not agree more. I heard the same thing again and again — even from some longtime instructors who said they felt this was absolutely the best Photoshop World ever!

The one phrase that came up again and again…
…was that everyone there felt like family. We felt like we were all in this together. I have to give a lot of the credit for that to the attendees who came ready to learn, and laugh, and get involved, and make new friends, and a team who was so psyched to meet everybody — there was a real spirit of community all week long, everywhere you went — you could feel it in the air. I know Brad and Rob shared some shots from the show with you last week, but I want to share some of the highlights and standout moments (in captions below) with you today if that’s okay. Here’s goes:

I know Brad and Rob shared some shots from the show with you last week, but I want to share some of the highlights and standout moments (in captions below) with you today if that’s okay. Here’s goes:  (photos by Brad Moore and Rob Foldy)

Above: Moose Peterson’s aviation photography workshop with World War II-themed models posing with classic Warbirds in a hangar on location. 

Above: The classic WW2 Poster pose, as the workshop participants photograph the planes and people. 

Above: Moose coaching his class on how to get the shot.

Above: Shooting on location – the whole class gets involved at Erik Valind’s workshop.

Above: Using reflectors during the workshop.

Above: Lindsay Adler had multiple shooting bays for her workshop

Above: Is it just me, or is that one huge umbrella? 

Above: Kaylee Greer getting the doggies ready for their close up during the workshop. 

Above: Lots of wonderful dogs for the students to shoot at Kaylee’s workshop on location. 

Above: Tim Wallace had two cars in the classroom for his workshop on how to light car interiors and exteriors. 

Above: Glyn Dewis talking about lighting and what to look for when they start shooting. 

Above: The temps were great outdoors (unseasonably mild), but the sun still makes it tough to see the screen on the back of your camera. 

Above: Frank Doorhof and his location workshop class totally rocking it, with their stylist and model Nadine. 

Above: We even snuck in an episode of ‘The Grid’ live on location. That’s Photoshop World instructor Victoria Pavlov on the set as my guest. She was so much fun (and such an incredible talent).

Above: After the workshops, we head for ‘The Meetup’ at the Rocks lounge in the Hyatt Regency, our host hotel for the event (it’s connected directly to the convention center — a perfect location!). 

Above: The instructors and staff are there to meet everybody just as the party starts up. 

Above: The crowd is ready to rock! 

Above: Inside, they’re hyped for the opening keynote to begin.


Above: The next morning, we kick things off with the opening keynote, and I come out after our “Photoshop COPS” spoof video (it’s a tradition to kick off Photoshop World with a parody video). 

Above: WIelcoming the standing-room-only crowd at the Orange County Convention Center in Orlando. 

Above: The star of the opening keynote is Adobe’s own Julieanne Kost. 

Above: All eyes on Julieanne!

Above: Julieanne did an awesome presentation – she showed so many cool features, techniques, and different programs and apps, but it was her Mobile apps presentation that really wow’d the crowd.

Above: After Adobe’s presentation, we honored Photoshop World instructor and master photographer Jim DiVitale with his posthumous Photoshop Hall of Fame award. There wasn’t a dry eye in the house after the wonderful tribute video to Jim and his career (put together by Jim’s dear friend Steve), his wife Helene took the stage to accept the award on Jim’s behalf, and she was met with a tremendously long standing ovation, as Larry Becker presented her with Jim’s award. It was a very special moment for all of us. 

Above: The always awesome (and witty) Larry Becker wrapped up the keynote, and then it was off to class for everybody. 

Above: Crowd favorite, Adobe’s own Terry White doing a great session in the Adobe booth

Above: Joe McNally just killed it in his “Town Hall” session where participants could have Joe critique their images. 

Above: Moose comes out front during one of his many sessions. He crushed it (as always!).

Above: Adobe’s Bryan O’Neal Hughes sharing some Adobe Mobile awesomeness.

Above: Everybody loves “The Justins!” Two of the most talented wedding photographers and fast rising stars in the industry, sharing their secrets with the crowd.

Above: KelbyOne member favorite and hero to photographers everywhere, the awesome Stella Kramer teaching for her first time at Photoshop World. 

Above: Hanging out in the Partner Pavilion, chatting with the vendors and checking out their latest goodies.

Above: Photographer Levi Sim showing off Athentech’s new Perfectly Clear 3 plug-in. 

Above: Oh Yeah — that’s Gabe Biderman, and yes, B&H Photo (the greatest camera store in the world) was there in a big way! 

Above: Robert Vanelli doing his thing in one of the Pavilion’s theaters. 

Above: Photoshop World instructor Rob Sylvan teaching in the Peachpit Press theater. 

Above: We had six ‘Shooting bays” set up in the Partner Pavilion, where attendees can simply walk up and start shooting. 

Above: These shooting bays, most with live models (which are much better than the ones with dead models), are lit with continuous light (Westcott Spyder Lights) so everybody can shoot at the same time. 

Above: James Bond with his white tux, red carnation, and a sleek Bond-like fake pistol with silencer. 

Above: The shooting bays were super popular, and they changed each day with different models and themes. High five to my wife Kalebra who planned, styled and set up the shooting bays. :)

Above: Besides the six indoor studio-lit shooting bays, we had an entire section of Natural Light shoots as well, making the most of that beautiful Florida sunshine!

Above: Later that night it’s party time again — this time at B.B. King’s Bar and Grill. 

Above: The awesome house band let me get up and play a few songs with them. I played one on drums, one on keyboards, and one on guitar. Note the awesome Fender Strat my wifey got me for our 27th Anniversary last year. Had to take it with me to Orlando!

Above: Can you feel the soul? It’s not as impressive as it looks – I’m just singing backup. 

Above: Nothing like playing to the home crowd! The band was just so good (with a horn section and the whole nine yards), they were really just such good players – it was a treat to get to jam with these guys and gals. 

Above: Did I mention Midnight Madness? It’s a tradition — for ‘Photoshop Geeks who just can’t sleep,’ we stay up really late one night, playing games and doing really silly stuff. 

Above: The doors swing open, our DJ cranks the music, and the late night fun begins!

Above: Yes, we even played Photoshop Bingo. I’m not proud of this. ;-)

Above: Another Midnight Madness tradition — Krispy Kreme Donuts for everybody! I was surprised she ate the entire box herself. ;-)

Above: Getting hyped for the madness!

Above: Your Midnight Madness hosts (from L to R): Matt Kloskowski, Yours Truly, and Terry White. 

Above: The next day, we’re back at it. Canon was on hand to clean attendees cameras (I had two of mine cleaned while I was there). What do they charge? Nothing. Not a dime! What an incredible thing they do for Photoshop World attendees. High-five to our friends at Canon for being so awesome! :)

Above: Joe Glyda giving a one-one-one portfolio review. These are a huge hit with our participants.

Above: The one and only Dave Black during a one-on-one portfolio review. 

Above: I wonder if he’s asking Kaylee about her hair? ;-)

Above: We did a special after-hours event called “An Evening with Stacy Pearsall” that was absolutely just spectacular! Her stories and images from her time as a military combat photographer are just incredible!  Her class last year in Las Vegas was such a huge hit, we knew it needed more time and a chance for more people to hear her message. 

Above: Stacy absolutely captivated the audience. Her Veterans Portrait Project is really something special. If you get a moment, it’s so worth giving it a look – here’s the link. 

Above: At the end, the crowd was on their feet cheering Stacy. It’s a night they’ll never forget. 

Above: Before you know it, we’re back on the big stage for the Guru Awards ceremony (a competition just for people who attend Photoshop World),. Here’s the talented Mark Rodriguez receiving his Guru Award from Larry Becker. 

Above: So many people’s careers have been launched after winning a Guru Award. Very happy for all the winners. 

The days really did just fly by…
…it was so much fun, and great to see so many familiar faces. It’s always a treat seeing old friends, and it was really fun to make some new ones as well.

Thank you to everyone who came out and made this Photoshop World so special. Thanks to all our sponsors and vendors, including Adobe Systems — without whom none of this would be possible. Thanks to our brilliant team of instructors who are the very best at what they do. A special thanks to our Conference Director Julie Stephenson, and the awesome crew here at KelbyOne who worked their butts off to make this the best Photoshop World yet! :)

Thanks for letting me share a glimpse of the conference with you. Details on the next Conference coming very soon – stay tuned. :)