Monthly Archives March 2010

…child and family portrait photographer Sandy “Sam” Puc’!  Sandy is currently on the road for her 2010 Family Tour where she teaches marketing for family portrait photographers, but she’s taken the time to put together a great guest post for us.  Make sure you stop by tomorrow to see some behind the scenes videos of her on portrait shoots with kids, and see how she interacts with them to get wonderful shots.

You may also be familiar with Sandy’s Now I Lay Me Down To Sleep organization which “introduces remembrance photography to parents suffering the loss of a baby with the gift of professional portraiture.”  If you’re not, consider taking a few minutes to look at their website and become familiar with this very important part of many families’ lives.

We’re just about a week away from the kick-off of the world’s largest Photoshop event, and so I wanted to take a quick minute and catch you up on what’s going on. Here goes:





Get Your Free Expo-Only Pass
If you can’t attended the full conference, you can get a free Expo-Only pass, which gives you admission to the Expo floor so you can not only see all the latest gear from some of the industry’s leading software developers (Adobe will be there, too), Photoshop plug-in developers, and photo equipment retailers and manufacturers, but you also get to check out some amazing free classes on the show floor, along with demos of all the new gear. Each year, people tell me they can’t believe how cool our expo is, and if you haven’t checked it out for yourself, you’ve got to come—you’ll love it. Here’s where you download your free Expo pass.



Catch my “Behind The Scenes” Lighting Presentation at the Bogen Booth
I’m doing a free bonus session on the Expo floor at the Bogen Imaging booth called “Behind the Scenes with Elinchrom and Lastolight lighting gear.” I’ll be showing different lightning set-ups and how I use Bogen’s tools in the studio and on location. My session is on Thursday the 25th at 2:15 to 3:00 pm. Bogen is also hosting presentations from Joe McNally, Moose Peterson, Matt Kloskowski, RC Concepcion, Tom Bol, and Terry White (among others), all free on the show floor (See why you want that free Expo-only pass?). Hope to see you at my session!


Share Your Photoshop World Schedule
We’ve updated our free Photoshop World iPhone App with a new feature that lets you email the custom class schedule you’ve created to friends at the conference, so you guys an meet up. You can download the free App right here.


Adobe’s Opening Keynote Presentation Features John Loiacono
Adobe often uses the opening Keynote of Photoshop World to showcase or “sneak peek” unreleased Photoshop technology and since Adobe VP John Loiacono (better known as “Johnny L” to Photoshop World Alumni), will be giving the presentation, I think there’s a more than good chance that the crowd on hand will see some totally mind-blowing stuff (plus, Johnny is a really fun and engaging speaker and his keynotes are favorites of show goers, so make sure you don’t miss it—-it kicks off Wednesday morning at 9:00 am (door’s open at 8:45 am).


Keep up with all the goings-on via Twitter
Our social media Ninja, Nancy Massé will be keeping everybody in the loop via our NAPP_News Twitter page, so make sure you’re following her (us, we, them, etc.) right here. (That’s Nancy in the photo above with Social Media Magnate Scott Bourne).


First time to Photoshop World? Catch Larry’s Free First-Timers Class
For the first time ever, we’re offering a quick class the day before the conference to make sure you make the most of your time at Photoshop World (and by “most” we mean you have the most fun, learn the most cool stuff, take advantage of the most important parts of Photoshop World, and get the most from your investment). The orientation class, hosted by NAPP’s own Larry Becker, is totally free, and you can read all about it right here. (That’s Larry above left, with Vincent Versace during the Guru Awards presentation).


Going to Photoshop World? Read this First!
The Photoshop World blog has loads of info for anybody going to the show, so before you head it, check out the blog—-I guarantee you’ll find out about something you didn’t know, hadn’t heard about, or just some cool must-see thing to do. Here’s the link.


It’s Not Too Late!
If you want to join us next week in Orlando—it’s not too late. You can still sign up for the full conference, and have a career-changing, inspirational, mind-blowing week of Photoshop and photography training, that will make you faster, more effective, and more efficient than ever before! Here’s the link with all the details.


Photoshop Rocks!
We’ve got a rock n’ roll theme at Photoshop World this year, and without totally giving it away before the keynote fit’s going to be a our wildest keynote yet, and it will definitely set the tone for an incredible training experience like no other.

Hope to see you in Orlando next week!!!!

Silver Medal Rosette

I know—nobody remembers the second place of anything. You don’t remember who lost the Super Bowl, or who took 2nd place in the World Cup, or who won the Silver metal, but I have to admit, I’m pretty excited about being #2 this time.

First, a little back-story. For the last five years I had been the #1 best-selling author of computer and technology books across all categories (the computer and technology category includes every book about computers of course, but also gaming, photography,  the internet, software, and so on).

Well, this year, they (Nielsen, the ratings people who track data on everything from TV viewers to book sales), moved photography books out of the computer category (where they had been all along), into their own separate category (which actually I think is a good thing), but because of that change, my best-selling digital photography book series (The Digital Photography Book Volumes 1, 2, and 3) would no longer be counted toward me being the #1 computer and technology book author.

A Tale Of Two Counties
As it turns out, even without my three Digital Photography books being included in the calculation, according to data collected by Nielsen Bookscan, I was still the #1 bestselling author of all computing and technology books, across all categories for 2009, and as you might imagine, I’m really excited. (Here’s the full press release from my Publisher).

But then, there’s the photography category, and sadly Nielsen revealed that I didn’t take the top spot in sales for 2009. That’s right—-I’m in that forgettable “second place” spot, but I have to admit, I’m not really upset, primarily because of who I lost to:

Ansel Adams.

I can live with that. ;-)

I Owe it All to You
I want to thank you guys—-the readers who buy my books and give me the opportunity to write more books (if your books don’t sell, your book writing career comes to a screeching halt). Your support, and tireless ability to put up with my quirky sense of humor, allows me to continue on as a writer, and I just can’t thank you all enough.

Of course, I couldn’t do any of this without having a kick-butt Book Publisher in Peachpit Press, and I want to thank my Publisher Nancy Reunzel, my Editor Ted Waitt, along with Sarah Jane Todd and Scott Cowlin in Peachpit’s marketing team for all their help, and everybody at Peachpit and Pearson Education—-I’m indebted to them for everything they do to support my books and help them reach the largest audience possible.


When I was in The Netherlands last week, I can’t tell you how people I ran into that watch on one of our podcasts, but one guy I met told me although he sees me each week on Photoshop User TV, he said he doesn’t watch me on D-Town TV (the weekly show for DSLR users) because he’s a Canon shooter.

I let him know that D-Town TV isn’t just a Nikon-only this season, and that we not only include Canon gear, but we’ve changed the focus of the show from one that covers which button does what, to more of a general show about digital photography, and how to “get the shot.” I told him we that now we have lots of location shoots, and guest photographers, along with some inspiration in each show, and he told he didn’t realize that the show had changed, and that he’d check it out again (and I’m hoping you will, too).

I haven’t been talking about D-Town TV that much lately, and last night Matt asked me if I had seen the last couple of episodes. I had to admit that I hadn’t yet (the key word there is “yet”), so this morning I got a chance watch the last three episodes, and I’ve included a brief summary and direct links to the episodes below. Hope you’ll check them out.


Episode 33 Summary (seen above)

  • Matt starts off with a few tips for doing macro photography
  • Scott Bourne is back with his final segment on shutter speeds when shooting video with your DSLR
  • Larry Becker has a creative tip for making the Hoodman Loupe easier to use in his latest Cheap Shots segment
  • Scott and Matt show off the Kelly Moore Bag, a camera bag for women.Kelly is also this week’s photographer to check out!

Here’s the link to watch Episode 33 (it’s free!)


Episode 32 Summary (seen above)

  • Scott kicks things off from the sidelines of an NBA game with an example of why “fast glass” is so important.
  • Rick Sammon drops by the studio to share a number of tips for photographing people.
  • Matt goes on location to give five tips for using a reflector outdoors.
  • Does your 70-200 lens hood fall off too easily? Scott has the perfect replacement for you.
  • Check out the amazing work of sports photographer Dave Black!

Here’s the link to watch Episode 32 (it’s free!)


Episode 31 Summary (seen above)

  • Matt kicks the show off with a tip on setting your autofocus to avoid shutter misfires
  • Scott Bourne is back again to show us the Z-Finder from Zacuto, which makes seeing your viewfinder easier when shooting HD-DSLR video.
  • Scott has a tip for making sure your off-camera speedlite fires every time by using Pocket Wizards.
  • Matt has a tip for incrementally increasing your ISO to make sure you get a sharp shot in low light when you don’t have a tripod.
  • Cheap Shots with Larry Becker is back with an affordable and portable posing stool
    This week’s photographer is the world’s top selling microstock photographer, Yuri Arcurs

Here’s the link to watch Episode 31 (it’s free ya know?).

Hi gang:
I’ve been heads down on a couple of projects on critical deadlines, and I’ve just got nuthin’ for today here on the blog for today, so……..I’ve…well….uh….how about we make this “Bad Blog Friday?” (Whoops, too late—it already is).

Now, it’s entirely possible I’ll wake up in the morning and have something and post it, but I’m just totally beat right now, and I can barely form sentences, so have a great weekend and we’ll see you here on Monday, where hopefully I’ll be somewhat coherent.

For the first time ever, the optional in-depth, pre-conference workshops we hold the day before Photoshop World officially kicks off, are all nearly sold out in advance, so if you’re signed up to go (or if you’re thinking of going), but haven’t registered for a pre-con workshop, I’d jump on it now, as there are only 60 seats left TOTAL for all 9 workshops combined!

Here’s the workshops that still have seats available:

  • HDR Crash Course (3 spots left) >> See the video above <<
  • Photoshop for Beginners (7 spots left)
  • Real World Concert Photography (6 spots left)
  • Shoot – Design & Print Your Own Movie Poster (5 spots left) >> See the video below <<
  • Magic of the Digital Paint Brush (30 spots left)
  • Creating Video with DSLR cameras (9 spots left) 

The rest are already sold out. For more details, click right here.