Category Archives News

I had just finished teaching my seminar in Houston when my wife called me with the news that Steve Jobs had passed away. While I was talking with her, my iPhone lit up with text messages from friends around the world sharing the same sad news, but when I went to Apple’s home page and saw this, even though I had already heard the news, my head hung and my heart sank.

This is a real loss for our country. This is a real loss for the world. He was the father of personal computing and his products and innovations changed all of our lives in a very profound way. My prayers are with his family and friends. He will be missed.

P.S. Our friend and Photoshop Hall of Famer Dan Margulis wrote one of the most eloquent and moving tributes to Steve I’ve come across. If you have a moment, it’s worth a read. Bring tissue. Here’s the link.

Hi Gang: Just wanted to share a few quick things to follow-up on my post from last week (link) about why I love Google+.

Seeing your photos on G+
One of the views you can choose is right at the top of this post—this is the grid view of my Football Portfolio when I look at it on Google+ (I just posted it this weekend). You can see how many people commented on each image (the small number in the corner of the images show if anybody did comment, and how many), which is helpful for you in determining which images are resounding with your viewers.

How others see your photos
If you saw my post, and clicked on one of the photos, here’s how they’re displayed (above), with the black border and the comments running alongside.

Getting the EXIF Data on the photos is one click away
If you click and hold on the Actions button under the bottom right corner of the photos, you can choose Photo Details, and then you get the screen above with the EXIF data. Pretty handy. :)

My progress on Google+
Last week I mentioned that in just two months on G+ I had just passed the number of people who follow me on Facebook. Well, in the week since then, I’ve already now more than doubled the number (of course, much of that is because Google is now letting the public have accounts, too). I have 18,000+ folks following me on Facebook. By the time you read this, my Google+ number will over 43,000. I’m stunned.

Are your potential clients on Google+?
I saw a number of comments saying basically, “Scott, I think it’s cool that all these photographers are on Google+, but I need to find clients, not other photographers.” I totally agree, and at this point a lot more of your potential clients are on Facebook, and I don’t want you to think I’m trying to talk you out of using Facebook (I couldn’t if I tried, and I’m not going to stop using Facebook either). Here’s the good news: In the last week, more than 10 million people joined Google+ and they’re not all photographers. A lot are your potential customers. It might be easier to stand out here at this point, than it is among the 800 million people on Facebook. :-)

Anyway, just thought I’d do a little follow-up

So, that’s my thoughts on G+ as it stands today, but it’s moving and growing so fast, it’s hard to keep up, so I expect I’ll have more to report soon.

Today I’m up in Philly doing my “Light it, Shoot it, Retouch it” Tour for nearly 400 photographers (photo above from my Cologne, Germany stop, by Calvin Hollywood). My next stops are: Houston on Oct. 5th and Lansing, Michigan on Oct. 7th. Here’s the link if you want to spend the day with me. Hope I’ll see you there! (Hey, I hope I see you today in Philly!). :)

I absolutely love Google+
As far as social media goes, I’d much rather post there than anywhere, and I hear that same sentiment all the time from other photographers on G+. In fact, I find myself posting there more than anywhere, and in just a few short weeks the number of people of follow me on Google+ blew right past the number of people who follow me on Facebook (and I’ve been posting regularly there for almost two years).

Although Google+ (which had been in a semi-private beta testing period) is only about three months old, the day before yesterday Google+ (G+ for short) opened their doors to the public and now anybody can have a G+ account (it’s free), so today I thought I’d share what I love about Google+, and why I think it’s such an amazing community for photographers. Plus, I’ll give you some great folks to follow on Google+, too!

G+ knows how important photos are to….well….everybody
That’s why when you post an image, it appears much larger—right on your page—- that it does on Facebook or Twitter, and if you click on it, it opens to an even larger view with a black background, and you can easily see the EXIF data on the photo by clicking on the Actions button. It’s a beautiful way to show your images, and once you see it, you immediately understand why photographers like it so much.

It’s easy to find other photographers
When you first join Google+, it recommends people to follow in lots of different categories and that includes a category for photographers. Plus, there are already lots of lists out there leading you to active photographers on G+, so finding people to add to your circles is easy.

How it looks matters to us
I think another one of the things that attracted photographers to G+ is the overall look. The interface looks great, and how things look really matters to creative people. The visual nature of the way you put people in “circles” (kind of like Facebook’s group, only much more visual and easier to use), really attracted me right off the bat, and the whole thing feels very well thought out–very visual—very easy to use.

It’s very much like having your own blog, without the hassle of having your own blog
You can make posts like you would on a blog, and people can comment just like they do. You’re not limited to a certain number of words (like Facebook or Twitter), and if you write a post, and you make a mistake, or want to edit, delete or add something, you can actually do it (without having to start from scratch).

Google+’s Terms of Service don’t punish photographers
They clearly tell you in their Terms of Service—you retain your copyright: “11.1 You retain copyright and any other rights you already hold in Content which you submit, post or display on or through, the Services.” Besides, do you really think Google put this elaborate master plan together just to “steal” your photos? (wink).

Their photo stream is awesome
I’m one click away from seeing lots of amazing photos, presented in a way that make it really conducive to browsing great photography (I feel it does this much more so than Flickr by a long shot).

From a “content creator’s” standpoint, I feel it’s much easier and more flexible than either Twitter or Facebook
It gives you options and features that neither one has, and it’s too much to go into here, but once you start posting there…you’ll see what I mean.

It’s not going to replace Facebook
My friends are on Facebook. My family is on Facebook. Facebook isn’t going anywhere anytime soon. But I’d be worried if I were Twitter. I used to really enjoy Twitter, until I started using G+. I know a lot of folks out there still love Twitter, but G+ gives you lots of freedom whereas Twitter imposes lots of rules. It’s very text-oriented, and text-based. It’s like a Web site of text messages, and sometimes it feels very….well…DOS-based. G+ gives you the freedom everybody says they’re clamoring for. I find myself using Twitter less and less. I’m not alone.

Google+ adds improvements and enhancements almost daily
It’s been around only 90 days, and I just recently read where they have already released more than 100 user-driven improvements and tweaks. What other company is doing that anywhere? Flickr feels like someone has poured a gallon of molasses over it so it never moves. Ever.

I feel like G+ people are more engaged
If I post something to G+, the response is immediate, the numbers are big; it’s engaging, the people are very civil and friendly, and it definitely has a really great vibe.

Great photographers are already there, and they’re posting great stuff
Photographers like Trey Ratcliff, John Paul Caponegro, Frank Doorhof, Catherine Hall, Colby Brown, Robert Scoble, Moose Peterson, Jeremy Cowart, Terry White, Thomas Hawk, Joe McNally, Brian Matiash, and of course all my crew: RC, Brad, Pete, Dave Cross, and Matt Kloskowski. I also follow people like Guy Kawasaki and Leo Laporte who cover everything tech but also have interesting posts on everything!

If you’re new to Google+, make sure you read this:
Colby Brown wrote an essentials guide for photographers new to G+. I read it as soon as I started posting there, and I really found it invaluable. Colby just updated it big time, with all the latest stuff. Once you sign up, read this next (you’ll be glad you did). Here’s the link.

There’s more to G+ than just photography
It’s a new social media platform, so they have everybody from Hollywood Celebrities to scientists to athletes, so it’s attracting everybody (and they are breaking records with the number of people who’ve joined G+ in such a short time), and people who are in those circles may not even realize that photographers are even on there. G+ is big (with 43 million+ users already), and getting bigger every single day. Don’t be the last one to get on board and think, “Man, I should have done this a long time ago.”

I hope you’ll follow me there, too!
Although I still post to my Facebook page and to Twitter, I have to be honest—Google+ has won my heart, and I find myself posting more there, and wanting to post more there, and I hope you’ll come along for the ride. Here’s where you can follow me on this great community for creative folks…like you:

Although Wednesday is normally reserved for Guest Bloggers, tomorrow is something entirely different. Tomorrow is “Big Launch Wednesday” and if you come back here then, I’ll have a short video that explains it all.

By the way:
It’s not another DVD or an online course or a seminar.

It’s bigger than that.

It’s the launch of something totally new, and I think it’s something you’re really going to enjoy, so I hope you’ll check back then for the first-ever “New Launch Wednesday.”

Note: There are a handful of people who may have heard something about tomorrow’s launch. If you’re one of those, or if you have a pretty good idea about what it is (like some folks at my Adobe Store presentation), let’s keep it between us until tomorrow, OK? (Shhhhhhh). Many thanks and see you back here then.

Hey gang, Brad here with some quick news:

David Ziser will be doing a webcast TODAY at 2PM Eastern called Building Lifelong Clients, presented by Animoto, that you won’t want to miss!

Here’s a quick description:

What’s the easiest sale to make?  One with a client you already have.

Perfect the softer side of your marketing from internationally renowned photographer (and founder of DigitalProTalk), David Ziser in this free webinar!

A master of client relationships, David Ziser has been a leading photographer and educator in the industry for over twenty years.  His 2009 Digital WakeUp Call tour was called the best of the year and one of the best digital photography seminar series ever.

Recently, David produced the book Captured by the Light, the Essential Guide to Extraordinary Wedding Photography.

After David shares his expertise, Animoto will do a quick walk through of the video creation and sharing process.

This webinar is free, but space is limited, so sign up now!