We’ve had a mobile app for iPhone/iPad and Android for a while now, and we have the KelbyOne Magazines App so you can check out each issue of Photoshop User magazine, and Lightroom Magazine, but we’re pretty darn psyched that now you can also watch our classes on Apple TV, Roku, and Amazon Fire with our new, free downloadable App.
The KelbyOne Mobile App
Our Mobile App gives you access to our online classes (over 700+ for Pro Members) and a whole bunch of other content via your phone or your tablet. It even allows you to download content (like classes) to view offline for when you don’t have an internet connection.
Whether you want to read Photoshop User or Lightroom Magazine, just grab your mobile devices and stream or download any issue your want for offline viewing! Plus, KelbyOne Pro Members have full access to all the back issues of both magazines going back to 2016, right there in the app.
It doesn’t matter if you’re a KelbyOne Pro member, a Plus member, or even a Free member—our apps are still available to you! If you’re not already a member, What are you waiting for? Get Started now (that way so you can put all those holiday gifts to good use right after you unwrap ’em).
Hope you’ll check us out on one of these devices this weekend. :)
P.S.I’ll be Atlanta on Tuesday with my “Photoshop for Lightroom Users”Full-day seminar. The following week I’m in Ft. Lauderdale. Come on out and join me. :)
Get Your First Commercial Client with Social Media Video: 9 Simplified Steps to Shooting and Editing Your First Stop Motion Video
A few years ago I started sending some sweaty emails. What’s a sweaty email you ask?
The ones that make you sweat when you press send because you know what it means for your career if your recipient responds with interest.
The first client email I sent was to Levi’s. I wanted to shoot a campaign, so I sent an email that was most likely very embarrassing. I never heard back. Fast forward a few years, I’m assisting another filmmaker on a commercial shoot in California and I give a soft elevator pitch to the company saying, “Hey, I also create social media content, check out my work.”
I got the gig, then they sent a shot list of images. A part of this shot list they wanted was some “boomerangs.”
Educating the client is an important part of establishing credibility as an artist.
Clearly, you know creating a boomerang from scratch isn’t just a thing we do on our phones.
I informed the client that in order to produce a professional quality “boomerang” it’s actually a series of individually edited images which are then stitched together into a video. Mind you, I had never created one of these for a client before, but I knew it was possible and that this was a new way to make more money.
The first stop-motion video I created took me at least two hours to shoot and eight hours to edit. I really struggled with how to put it all together. But I’ve got it down now, and I think you can too if you start somewhere.
How to shoot and edit your first stop motion video:
1. Conceptualize What is the storyline, what message are you trying to convey, what is your subject?
2. Plan the Production Assemble the resources: do you need props, models, back drops, space, lighting?
3. Light the Scene Bounce a strobe off of a white ceiling for the most consistent lighting or use LED continuous to create consistent lighting on your subject.
4. Stage the Scene Imagine you’re creating a miniature movie. If you’re using props, find a way to secure them to the backdrop. If I’m shooting top down for a flat lay scene, I will tape down non-moving elements.
5. Set your Camera First, use a tripod. This is important. Bring the subject of the image into focus, then set your camera to manual mode and don’t mess with it. Here are my most recent camera/lighting settings:
Alien Bee strobe at 1/2 power pointed at a white ceiling. Nikon D750 with a 24-70mm f/2.8 set at 1/160th shutter, 100 ISO, f/5.0
The best way to guarantee consistency is to literally not touch your camera. I use the Nikon D750’s wifi paired with the WMU mobile app via my iPad to trigger my camera. I also use the Tether Tools tethering cable connected to my computer and utilize Lightroom’s tethering capabilities to trigger the camera. This automatically imports images so I can review any subtle changes on set.
6. Action Take the subject of the scene and move it 1-2 inches with each frame captured. Pro tip: don’t breathe. Ok, maybe I’m half joking. This part is the hardest part of the process because any small accidental movement will be noticeable in the final product. Stop motion is a meticulous process. For a simple stop motion I will only shoot about 12-16 images. With this number of images, your final animation will be about 3 seconds. If you want to create a boomerang, you only need 2-3 images to be duplicated multiple times in post-production.
7. Edit your Images Import your photos into Lightroom. Make sure everything is edited consistently. Here’s a quick tip. Once you get your perfect edit on one of the photos. Copy that preset, and paste onto the whole set of images.
8. Edit your Stop Motion Video I take all of my selected photos from Lightroom, right click, open as layers in Photoshop.
Once the photos are in Photoshop, I go to the motion workspace and then click create frame animation, then go to the right tab and click make frames from layers.
Your photos will appear into a timeline. Now you can choose how long you want each frame to appear. On average I choose between 0.1 and 0.2 seconds per frame.
Depending on if you shot your stop motion from beginning to end or started at the end and removed elements from the frame, you may need to reverse your frames. Now, press play and watch your stop motion come to life!
Once you create a frame animation, you have to convert this to a video timeline and export as a video, because social media platforms like Facebook and Instagram don’t allow actual GIF uploads yet. So, although you made a GIF, you will be uploading a video.
Lazy stop motion shortcut: export all of your images from Lightroom and open them in your preferred video editing software. Create a compound clip (Final Cut Pro) or nested sequence (Adobe Premiere Pro) and speed up the entire clip to wherever it feels right, then export as a video and call yourself a pro.
9. Upload and Start Conceptualizing your Next Stop Motion You did it!
Using Stop Motion Video for Social Media Marketing According to a Nielsen study, Social Media usage and Video Content are becoming pertinent in reaching today’s audiences. The chances that consumers are going to engage with content is 100x more likely if the content is visual over text. Video content gets more engagement than photo. So as a brand or a marketer, just knowing that consumers are spending any percentage more time interacting with video content should be a cue to get on that bandwagon and get creative with social media video advertising.
With the direction of social media marketing, your time is now; and by now, I mean yesterday. As an artist wanting to step into commercial work, the time to start is now. Start anywhere. To practice, help a friend with a small business take photos of their product. The versatility of how stop motion video can be used is a perfect reason to start adding it to either your social media marking strategy or to your service offering.
I hope this simple how-to has inspired and motivated you to pick up your camera and create your first stop motion video.
If you’re a creative and you enjoyed reading this, you may like this article, too.
McKenzie Hanson is a commercial photographer and stop motion artist based out of Chicago, Illinois. She juggles a camera in her hand and a toddler on her hip. Keep up with her on social @itskenziejean and check out more of her work at McKenzieHanson.com.
Hello, hello, hello, and welcome! It’s #TravelTuesday here on Scott Kelby’s Photoshop Insider so I, Dave Williams, am here for you! Yes, that’s right, for you! Every week, right here, I try to either get your cogs turning or share something to make your life a little easier or a little better. (And, it’s no easy task, let me tell you!) But, first off, I have a little story to share with you about an encounter I had with a fox, during which I learned exactly what is and what isn’t covered by the warranty offered by BlackRapid—you can read that here. Moving on, however, let me tell you what I came here to tell you!
The punchy title, above, doesn’t give a lot away really, does it? I tend to do that. I’m not going to say ‘clickbait,’ but yeah, you know. Here’s exactly what I’m going to show you:
Using Adobe Spark Post, it’s really simple to bring one of your iPhone Live Photos to life as a video to easily share anywhere. It’s so easy it’s actually going to make for a really, really short post (so I may have to drag it out somewhat ;-).
Here’s what I’ll show you how to do (I’ve helpfully embedded the file here, as well as provided a link to it separately, just in case you have a disastrous browser situation because I’m nice like that. Anyway, what was I saying about padding this out a little?):
First up, we need to launch the Adobe Spark Post app on an iPhone. Within the app, get a new project up and running.
Next, let’s add a photo. By selecting a photo already present in the post, or by using the Add Image option, select Photo Library from the list and find the Live Photo in your Gallery.
When adding the photo you’ll get the option seen here to select either the Photo or the Live Photo. Let’s choose Live Photo.
When the entire post is complete, hit Share in the upper-right corner, then select Video rather than Image.
This will output the post as a short video made up from the sequence of shots captured when you shot your Live Photo on your iPhone, and it’s a great way to share it easily. The file I shared with you is 3.9mb and is in MP4 format. :)
OK, guys — today, Cyber Monday, is your last chance to get our absolute best prices of the year on KelbyOne Pro annual memberships, and Photoshop World 2019 Conference Tickets (your choice: Orlando in late May or Vegas in August).
Here are the deals:
NOTE: These deals END TONIGHT at 12:00 am midnight ET
PROGRAMMING NOTE: Today, starting at 10:00 am ET and running until 5:00 pm, at the top of every hour we’re doing LIVE 10-minute screaming deal Webcast where we convinced one of our partners to offer an insane discount but just for One-hour (and ONLY1-hour) but you’ve got to watch to get the Discount code.
Here are the details:
Who: Join Larry Becker LIVE from our studios What: Unbelievable Cyber Monday deals that only last 1-hour TOTAL! Where:Here’s the link When: Today starting at 10:00 am and at the top of every hour until 5pm ET. Why: Cause we always do something cool on Cyber Monday!
Of course, our KelbyOne & Photoshop World Conference deals are running all day today, too, so for goodness sake don’t forget about those!
OK, that’s the Cyber Monday scoop! The deals are here, but only for today!
We’d love to have you as a KelbyOne Pro member — we have an incredible line-up of instructors and amazing courses planned for 2019, and you’ll be joining a worldwide community of people just like you, helping each other, sharing their techniques, and taking advantage of a ton of benefits that make your membership absolutely invaluable.
Photoshop World: Orlando or Vegas in 2019 — Your Pick! Of course, we’d love to have you spend three-amazing days with us in Orlando next May, or in Vegas next August, at the conference. Hope you cash in on these deals right now.
By the way – here’s a quick look at last year’s conference, and why Photoshop World is so awesome (and why you’ve gotta be there)!
Hope you have a great weekend (#rolltide), and we’ll see ya back here on Monday! :)
P.S.On “Cyber Monday” we’ll be doing LIVE broadcasts EVERY HOUR ON THE HOUR with special “1-hour only screaming deals” we’ve specially arranged with our partners. These are CRAZY deals. Join the always awesome Larry Becker on Monday (I’ll have all the details here on Monday, so make sure you start your day here).