Tag Archives hybrid dave

#Love #Me—two of the current top three hashtags on Instagram. Perhaps that follows suit with what many of the population think of hashtags being overused as narcissistic, vain, attention-grabbing props, but let me tell you that that isn’t (always) the case and the correct use of hashtags can boost your performance and reach on Instagram. Your chances of tantalizing and captivating new followers, collecting likes, inducing comments, and generally increasing engagement are vastly increased with the correct use of hashtags.

Here’s how they work: 

Every post on Instagram can be accompanied by a caption and up to 30 hashtags. It’s down to these hashtags, along with geolocation data, that photos are discovered by non-followers and potentially appear in the Explore section. Basically, if you want to achieve maximum reach and target a specific, active audience in order to grow, then you need to wise up to hashtag use (coupled with posting things that people actually want to engage with).

The problem is this: Let’s say you’re a travel photographer, like me. If I post a photo, I could hit the caption with the hashtag #travel and expose it to Instagrammers, searching among the approximately 205,296,724 (give or take) photos bearing that tag, and the audience that comes with it. To help with the point I’m going to make, in the time it took to write that last sentence, and progress to this one, there are now 205,296,962 posts with the #travel tag—138 photos posted with one tag within the space of fewer than 30 seconds. So, before the lesson, here’s the point: if you post using a popular tag, you potentially open yourself up to a massive audience, but that audience is very, very quickly lost because that photo of yours shoots straight down the Most Recent feed, constantly replaced by other posts. There are 205,297,745 now—another 783, as well as our initial 138, since I typed out the first number! So, in the time it’s taken me to compose this one paragraph, there have been nearly 1,000 posts onto Instagram with the #travel hashtag, and if we also use it, we’ll likely just get lost in the feed. Let’s beat that!

The trick is this (and there is a trick!): if we want to beat the system, and keep our posts in a place where they are more likely to be seen by people searching tags, then we need to use a less-common tag, but one still appropriate to our post. How about this for an idea to get started: let’s say that our post fits the Travel category and that photo is this one.

I took this shot last November in Eastern Iceland.

This photo could be accompanied by #snow or #reindeer, just as a couple of examples of tags which fit the content. But, in order to get maximum exposure to the people who search the category, we could also use #IcelandTravel #VisitIceland #BestOfIceland, which span between the categories of Iceland and Travel, or get more specific and go for something like #MyStopover, which is a hashtag drawn up specifically for photos of Iceland as a marketing campaign by IcelandAir.

Keeping up? So, if we use a less-common hashtag, we’re still hitting an active, searching audience, but that audience will see our photo for a longer time in the feed than one we post in #travel. If we were to take a moment when posting to consider hashtags and use #ig_iceland or #absoluteiceland, instead of #travel, we’d really open up our reach and our opportunities.

Here are a few more examples:


Rather than #Instafood, how about #CleanEating?

 


Rather than #Instatravel, how about #Italian_Vacations?

 


Rather than #DogsOfInstagram, how about #SquishyFaceCrew? (Credit to Kaylee Greer —with permission.) 

The more specific the hashtag, the more engaged the users are! Let me know how you get on, and go check out my Instagram feed to see my tactics—I’m @HybridDave.

Much love,

Dave

My genre is travel, and I’ve spent years perfecting travel photography and learning the best ways to shoot travel. This week, I’m not going to share my killer tips with you on how to take better travel photos, but I’ll tell you how to take the best travel photos! There’s no point holding back, let’s get it done!

Think about the light

The easiest way to make your subject appeal to the complex, little, biological device that is the human eye is to think about the light. It’s the beautiful light that makes the image over the subject. Take this example:

In this photo above, we have an indistinct field of sunflowers. It’s in Germany, but it doesn’t matter where it is, and I’ll bet the farmer who owns this field wouldn’t even recognise it in the photo. The next photo is of one of the world’s most recognisable places, but the light makes it much less attractive despite our brains being wired to like familiar things. The difference that the right light can make is amazing. Consider the time of day, and the position of the sun (or other light source). Trust me in saying there’s no time like sunrise—people are still in bed, the atmosphere tends to be calm, the colours (not colors) tend to really pop, and for the photographer, the resulting image can be a huge reward and a great start to the day.

 

Redesign familiarity

Let’s take the Eiffel Tower, again. Google it, and you’ll find 61.5m results, most of which look pretty similar to one another. That’s the crowd, and you need to stand out among it! It’s a pretty big challenge and to overcome it, we absolutely must be original. That means be creative with our perspective, our content, composition, light, focus point, everything! If we can capture a place along with a person and/or a thing, then we stand a half decent chance of changing things and even becoming the rose (British reference. Go team!) among the thorns. Here’s what I mean…

This is a shot I took (which Scott stole—he must’ve read Glyn Dewis’ book) in Paris a few years ago, giving a different view of the Eiffel Tower.

Twist into portrait

Taking a tall photo, rather than a landscape one, will work wonders with many scenes and gain much more attention in today’s smartphone-oriented world. The days where most people look at photos in landscape mode on a desktop or laptop computer screen are passing, and now it’s far more likely that your photo, when viewed online, will be portrait-oriented on the screen of a phone or tablet. And, if you want to go so far, let’s not forget that magazine covers are set that way, too. When we scroll through Instagram, we are far more likely to engage and react to a photo which fills the screen, for example.

Emphasise the person

When you take a portrait, make sure it really is a portrait. Capture the person and make sure the photo is all about them in any and every way you can. If you choose to reflect their character, their location, their emotion, make sure their personality comes with it and that the photo evokes thought about the subject with your viewer. If you present someone in your photo and the viewer goes away wondering about their back story, then you’re winning.

Think about your composition

Look, then think, then look, then think—just make sure you’ve really nailed the composition. Take a look around, suck in what surrounds you, look for leading lines, look for foreground elements, break things up into threes or into spirals. If you give yourself a second to think about what’s going on and being more deliberate about your composition, your photo stands a much higher chance of catching people’s eye.

Research hard!

When you go somewhere new, and most of the places we go when shooting travel are new, it’s a very, very good idea to put in the time to research where you’re going. Learn the local stories, the specialties, the history, and find the best spots for your photos. Two of my preferred (and tried and tested) ways to do this are to get on Pinterest and Google Maps. There is a LOT of information out there from people who have been before, so make the most of their experiences and use their information. You’re doing it right now! On Pinterest, we find a whole variety of photos, articles, and tips on locations simply by searching the right keywords. We can save our favourite bits and pieces straight to our own board and build a plan from there. Once we know where we’re going, or at least where we think we’re going, we can save the destinations on Google Maps and even download an offline version of the area just in case our cell phone loses data while we’re there roaming. Put in the legwork beforehand, and be armed with knowledge, and don’t forget that there’s a reason they say “failing to prepare is preparing to fail.”

And that, my friends, is how to be the BEST travel photographer! Now that you’ve taken the photos, show them to the world!

You’re welcome ;)

Much love,

Dave

Hello internets! It’s that time of week again! #TravelTuesday here on ScottKelby.com is #HybridDaveTuesdays, where I’ll share some top tips on photography and Photoshop from my background in travel photography. Thanks for your feedback from last week—I love hearing from you, keep it up!

Now for this week, let’s have a look at a common theme on Instagram right now. Take a look around and it’s clear to see that a distinct winner among the top photos in the explore section is photos with crushed blacks. That’s to say that the black point isn’t quite black. You only have to check out the likes of @MrWhisper (well worth a follow, a fellow Londonite) to see that the popularity of this technique is standing head and shoulders above the rest.

When describing this look, it’s common to hear ‘retro,’ ‘vintage,’ ‘milky blacks,’ or ‘crushed blacks.’ In Adobe Photoshop, there’s no button labelled ‘vintage,’ but I’ll show you the basics behind this look, so you can apply it to your own images. It’s worth noting that there’s not one right way to do it, but there are a number of techniques which all achieve similar results, depending on the look of your initial image. To put it in it’s simplest terms, it’s basically the opposite of HDR. Instead of increasing the dynamic range of our image, we decrease it. It may seem a little counterintuitive, in fact, because we’ve been rewarded by our favourite camera companies with some fantastic technological advances, which have allowed us to capture a much broader dynamic range, and we’re post processing to reduce it! We have the ability to make the blacks true black in post, then we go and brighten the blacks! This low-contrast look is popular, but it doesn’t always fit, so it’s important to know the right time to use it.

Here’s a straightforward technique that I use in Photoshop’s Curves panel:

We’ll deliberately introduce some clipping to our image using the Curves panel. For the dark areas, bring the left point of the line slightly up, which raises the brightness of the darkest areas of the image, and slightly to the right, which will reduce the detail. To bring the highlights down, do the opposite on the top right of the line.

The Curves adjustment tool can seem pretty intimidating, but if you play around with it to understand what’s happening, it can be very useful and powerful! It represents a histogram of the image, depicting the dark areas of the image on the left and the light areas on the right. The diagonal line is used to manipulate the brightness of different areas of the image.

So there you have it! Tones made simple—a top tip they don’t tell you! Show me how you get on, as you always do.

Much love,

Dave

Hello, everybody! It’s that time of the week again, right here on ScottKelby.com, where the blog moves across the pond to London, UK, where I will share with you another of my pearls of wisdom from the world of travel photography. Thank you all for your comments and feedback from my previous posts, I really appreciate it and love to hear from you on #HybridDaveTuesdays. Today, I’m actually in Germany’s Black Forest looking for castles to shoot—you can keep up with my progress through my social links down at the bottom of the page.

This week’s post draws from a nifty trick I like to use in landscapes, and it’s all because when I travel I often find myself with too many scenes I want to shoot and not enough golden hours to shoot them all! The suggestion of landscape photography casts fear into the minds of a whole host of photographers. The art of landscape photography requires skill, patience, dedication, and usually long and unsocial hours. Composing, selecting the scene, the time of day, the lighting conditions, it can all seem a little too much of an overload for some, but you can improve almost any scene with this little hack.

I like to portray my photos as my vision of what I see at the time in my mind’s eye. The phrase I match to this, which I think represents the idea quite well is “lend me your eyes and I’ll show you what I see.” Essentially, I want people to see my memory of the scene, and I want that memory to be epic! If I see highlights or spots of light in the scene, I want to portray that in the final image.

This quick tip will arm you with the skills to draw the viewer’s eye to exactly the parts of the image you want them to be drawn to, it will add a depth to your image, and it will add somewhat of a romantic element to the lighting in most cases, as well. It’s a technique I use a lot, and it can be applied in Adobe Camera Raw and Adobe Lightroom alike.

When you process your photo, consider painting in some extra light with the Adjustment Brush. It’s as simple as selecting the Adjustment Brush, pumping the Exposure slider up from anywhere between 0.5 and 2 over, depending on what fits your shot, and drawing over selective areas of your image. When I use it, I quite often use the Clarity slider, as well, to add a little edge to the retouched areas, drawing the viewer’s eye in further. It’s a technique I use all the time, and if you don’t already, I strongly implore you to consider it and try it out!

Here’s a relatively plain shot, from somewhere in the middle of Arizona, to show the results of just a little tweak with this method in Adobe Camera Raw.

1before
This is straight out of my camera.

2firstpp
This is after the first retouch with sliders.

3final
This is after painting in some light on the cactus and dotting around in the foreground.

For this edit, I had my Adjustment Brush set to +0.95 Exposure and +44 Clarity.

I hope this tip is valuable to you—I posted about it because it’s such a valuable element of my process. Let me know how you get on!

Much love,

Dave

Thanks for the warm welcome and all the feedback from my first post last week! The suggestion was to throw down the hashtag #HybridDaveTuesdays and I’m ok with that ;)

I’ve been shooting for a long time. Since I was 14, in fact. I dreamed of being able to take awesome photos and I was playing around with an old Olympus digital point and shoot 1.3 Megapixel monstrosity until my parents finally realised and got me a Nikon SLR. I played around for years and years before deciding I wanted to take it further, and then the realisation that it cost an absolute fortune as a hobby pushed me to figure out how to make it pay for itself. The transition from hobby to business was ambitious and challenging, but persistence paid off and I learned a lot of lessons along the way which I’d love to snip up and share today. I’ve gotten a lot of really good advice from some really smart and creative people, and we’re all in this together!

Sidetone – This post doesn’t include a sales pitch or affiliate link. I’m just sharing the love because I’m 100% in the “community over competition” squad. Go KelbyOne!

Here is my best advice for new photographers:

Myself with Scott and Peter in London
Myself with Scott and Peter in London

Shoot with other photographers

I cannot stress this enough. Make friends with strangers! Like I said, we’re all in this together. Sign up for photo walks, meet up with people you see online, take photos of your mates, take photos of strangers, take workshops. Honestly, take every opportunity. You will learn so much about how to shoot, how other people shoot, how to network and connect, just get out there and get involved in the photography community. Don’t be afraid!

Find your niche

This is important. Can you name a famous photographer who doesn’t have a specialty? No. Can you name a famous photographer who is very specialised? Of course! There’s a reason for that. There are a LOT of photographers out there in the big, wide world, and subsequently, you aren’t competing on the quality of your photos alone, nor on your price, nor your website, but the WHOLE LOT plus your personality. You may be good, but a LOT of people are good. Your personality is portrayed through your photos, and your niche is your special little area of interest. For me, it’s travel. Even still I’m thinking of changing my genre because that’s very broad. I love to shoot the world as I see it, including its nature and wildlife, its landscapes and people. So what do you want to shoot? Fashion, Architecture, School, Underwater, Equine, Wedding, Food, Aerial, Landscape, Concert, Medical, Baby, Fine Art, there are just so many categories with varied markets out there, so make sure you love what you do and that it fits, so that within that market you can sell YOURSELF and let your photo sales follow.

NB – Note how much stress was placed on that section!

Invest in yourself

Never stop practicing! As I just said, you are selling yourself for a large chunk of this business. I’ve sat and endured hours of tedious YouTube videos just to find out how to do something, but by far the better option is to spend a little bit on some online classes or live workshops and seminars. And it really is an investment. There’s no substitute for being in an audience watching an awesome, talented professional delivering their knowledge and demonstrating their skill in person. It’s a commitment of time, energy, cash, but it’s totally worth it! I wouldn’t hesitate at doing it all again. It helped me to grow into who I am.

Find your squad

Your network. Your tribe. Your connections. Your peers will help you grow and learn, and you’ll reciprocate and help them too. You’ll learn things, you’ll meet people, You’ll pick up clients, you’ll be inspired, and you’ll make friends! If I didn’t have the squad I wouldn’t be anywhere even close to where I am. It’s the advice, inspiration, and criticism that helps you learn from your mistakes and you perhaps wouldn’t have known you made them without the squad there!

Know when to invest in your business

When it’s time to do it, you’ll know. Camera gear can cost a bomb, and I’m absolutely not telling you to go and start wildly throwing cash around, but when it comes time to invest in gear, insurance, websites, registering a company, sample products, you’ll know and you’ll see the benefits of the fiscal investment when you’ve nailed all the other points in this post. If you want to be successful you’ll need to do it right, and similarly, when it’s time to be successful you’ll be in a position whereby these things become a necessity. We’ve all read posts on why photography is so expensive, we know the investment behind our images. Just time it right!

Be prepared to work until you cry

Photography isn’t a 9-5. To get the return I put in the hours, and it was a bit of a shock to my system when I was spending all my free time building a website, pushing my social platforms, learning and studying the art, spending out on new glass, and then having no return turn into a few quid (substitute: dollars) and plateau there for a while and trying to figure out why I wasn’t rich yet! If you follow me on social media you’ll know that I put in the time far outside of ‘normal’ working hours, no matter what time zone you’re looking at me from! It’s this dedication and commitment that pushes growth. If you’re seen to be busy, and I mean truly busy rather than just loud on social media, you’ll feel the growth. Personally, on a foreign trip I’ll be up before dawn to shoot the sun coming up, still shooting throughout the morning during the nice light, fuelling up on energy and moving locations, answering e-mails, checking and double checking the evening plans, then shooting again through the afternoon and evening all the way through until it’s dark again, and then some! I might not be at work at 8 am on a Monday, but I may well be working 16 hours a day for 5 days when I’m away on a trip. It takes self-discipline to stick to the schedule I set myself, it hurts, but the satisfaction levels on completion of the project (and when seeing the sales come in!) are through the roof. It’s a job, but I’d do it if I didn’t get paid, so that means it isn’t work.

Be good at what you do

I was never very confident, and when I started doing paid shoots I was so worried that I wasn’t worth the money I was charging. It’s taken some effort to change my mindset to believe in the amount on the bottom of the invoices I send out, and the key points are that your confidence is a cycle. If you don’t feel confident, you won’t be seen as confident. If you act confident, you will be seen as confident. This perceived confidence will boost your actual confidence, which will allow you skill to shine through. Bottom line, if you act confident then you will become confident. Don’t think of it as a dream, think of it as a plan. Make that plan come to life, love going to work, and charge what you’re worth!

Me in Iceland - My favourite place on the planet
Me in Iceland – My favourite place on the planet

We’re all in this together

Much Love,
Dave

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