Category Archives Training

#TravelTuesday with Dave sure comes around quick, doesn’t it! I’m back!

From time to time we may need to remind ourselves about why we work so hard at photography and don’t seem to get anywhere, be it for any number of reasons ranging from being stuck in a rut or for trying to achieve something time after time that fails. Like me, trying to get a shot of a lighthouse in front of a huge chalk cliff and failing several times in my efforts before finally getting the shot!

It took me three attempts to get that shot, and I even got capsized in my kayak in the process. But anyway, the point is this: –

  1. Make your big goals more manageable by breaking them into smaller tasks. 
  2. Remind yourself why you’re doing it.
  3. Remember the good feelings.
  4. Use your strengths.
  5. Decide to take action.

That’s it, that’s the list!

Okay, I’ll explain. If we have a big goal, it’s harder to achieve it. If we have a setback, it’s likely to put us off altogether if our goal is big. Whereas, if we break up our big goal into smaller, more manageable tasks we’re far more likely to succeed because those small tasks are accomplishments that together lead to achieving our big goal. If we fail at one of the small tasks, we’re far more likely to keep trying to overcome the problem because of number three—the good feelings.

The good feelings we get when we achieve something stick with us, but in moments where we feel that perhaps we aren’t hitting our targets or realising our goals, taking a moment to remind ourselves of the good feelings will help to spur us on even further. Taking that feeling and reminding ourselves why we’re doing something is valuable. That reminder as to why can often be enough to pick us up when we feel like we aren’t getting anywhere, and perhaps it’s that one occasion when we remind ourselves that we suddenly make progress where we weren’t before.

Pushing to number four (because this is obviously in order from the above list), we need to use our strengths, and in order for that to happen effectively, we need to recognise them—and our weaknesses! Knowing comprehensibly what our strengths are will help us to achieve goals, but knowing what our weaknesses are will help as well.

And, finally, take action! There are a lot of people out there doing nothing much aside from telling other people how they should be doing things. Don’t be that person—the person who says it can’t be done is usually interrupted by the person doing it.

So, if you have a shot in mind that’s particularly challenging, don’t give up on it! Persist, come up with a game plan, and keep trying. Pick yourself up when you fail, dust yourself off, and get it done.

The thing that motivated me to write this is the shot above. I was researching shots of Beachy Head Light in the UK and noticed they’re all very much alike. I wanted to be different. I knew the topography of the area was such that the enormous white, chalk cliff was essentially a hill, tapering off on either side of the lighthouse, and I wanted to feature that in my shot. I tried three times to get the shot, capsizing in a kayak and sliding all the way down the hill on my behind, but I didn’t let these things put me off and I got my shot.

Don’t give up. If something fails, try something else. And, then something else. Remind yourself why you did it, identify which of your strengths will help you, break down the task, remember the good feelings, and take action.

Much love

Dave

P.S. My Sunrise Challenge has just one week left – get your entries in for a chance to win big!

I am so excited — this is the first thing I’ve ever invented (with lots of help from my friends at Westcott) — it’s a lighting tool for educators and students, and its sole purpose is to teach people lighting before they go and buy lighting. Check out the video below to see what it’s all about (and how the idea came about).

So, now that you’ve seen the video, you know — it’s about experimenting, learning, and seeing “the light.” That way, when you do buy a flash or a studio strobe or continuous light, the frustration, the futzing, and the whole guessing game is over because you’ll have a plan — you’ll know what you’re trying to achieve, what light does, when to use hard light, diffused light, what gobos do, what fresnels do, the color differences between tungsten and daylight. You’ll know all this because the light comes with a full training class on light, and how to use The Learning Light, in your classroom, or with other students, or for just you as you’re learning.

It’s got direct hard light, soft diffused light, a Fresnel spotlight, its own set of gobos, and a carrying case it all fits perfectly inside. It’s LED powered so it doesn’t get hot to the touch.

We released a full training class on it to KelbyOne members this week, but if you buy the light, you get full access to the class as part of the lighting package.

It’s available today

The light, with the gobos and the training class, is just $89.90 and you can get it direct from the folks at Westcott (here’s the link), and B&H Photo will be carrying them any day now, too.

As an educator myself, you can probably imagine how exciting it is to have a tool like this for other educators and students, and I’m so grateful to my friends at Westcott: Eric Eggley (who came up with so many great ideas for The Learning Light, and took my initial idea and took it much farther than I’d ever hoped), and to Brandon Heiss, whose vision and commitment to helping teachers is why there is a Learning Light today at all.

I’m super-psyched! (can ya tell)? ;-)

One last thing, and it’s something I think is really important (and you’ll hear me talk about this aspect a lot). This is not lighting. It’s a learning tool. It’s the light you buy before you buy real lighting. It’s for experimenting with shadows, and light, and for learning lighting before you fully invest it in. I truly hope you’ll find it helpful (and I think you’ll find it’s a lot of fun), and thanks for taking the time to let me share this all with you (and tell your teacher friends about it, if you would). :)

Have a great weekend, everybody!

-Scott

P.S. Did I mention I invented a light for educators? Whoo hoo!!! I’m super-psyched!

Happy #TravelTuesday one and all! It’s that time of week again – kicking off 2k18 with #HybridDaveTuesdays right here on ScottKelby.com I’m going to impart some knowledge I’ve picked up from my journey in stock photography with an aim to help any of you wishing to start a journey of your own.

My personal experience lies largely with Getty Images, but I’ve recently explored Adobe Stock, too, and once you’re done here, you can learn a lot more about Adobe Stock in the KelbyOne classes by Terry White.

So, how much can you earn from stock? Well, it’s all dependant on just how good your images are, how well they can be found by those who need them, and how many images you can supply. Let’s break down each of those points to see how to make the difference between pocket money and salary gains.

 

 

How good are your images?

This speaks for itself in many ways, but to be specific it’s worth noting the following ‘Quality Control’ factors which come into play, and also that if you don’t hit them consistently, you may risk jeopardising your position. The application process is stringent enough with some agencies, and it’s not worth risking what you’ve achieved with a questionable shot. These ‘Quality Control’ factors include sharpness, resolution, over-processing, and many other similar measures.

Another consideration within this category is the suitability of your images. When submitting, you should think about the application of the shot and it’s relevance, determining, as a result, the likelihood of it being purchased and better yet, continually purchased.

 

Can your images be found?

One of the most important skills when it comes to the submission of stock images is their keywording. Look at it this way – if you want people to buy your photos, the customer must be able to find them! It’s so obvious, but so overlooked and keywording is a skill in itself. Take this example:

I’m a marketer looking for stock images of car materials, and I’m based in the UK. You’re a stock photographer based in the USA, and you have some photos that match what I’m looking for but in order for me to find them when I search the agencies images, you need to have keyworded them correctly. I’m looking for aluminium, and you’ve got a great shot of a sheet of worked aluminium. In order for me to find that image, you have to assume that I’m searching for my spelling. If your photo is also keyworded al, metal, material, shiny, silver, grey, gray, and any other related terms you can think to use, then your shot will be found more frequently in more searches, thereby being exposed to a greater audience and have more sales potential.

 

Are you submitting enough images?

The chances of your images being found and sold, even with excellent keywording, is still slim amongst the immense plethora of competition. Adobe Stock alone has a library of some 90 million images ready to be licenced! Anybody in the industry who makes a substantial income from stock photography has masses of photos and keeps up to date with demand and trends. By the way, food and sports make the biggest sales. ;)

 

 

The journey into stock photography can be packed with setbacks, but if you work hard and focus on overcoming those setbacks, you really can earn from stock. Think of it this way: you may as well submit the photos you’ve already taken anyway and turn it into some cash! Here are some quick-fire extra tips:

With keywording, practice and absolutely nail it! Look for traits and emotions, too. Basically, think like a buyer rather than a seller – think of what people could be searching for in order to return your image to the top of the pile.

Your critical eye isn’t always right. I’ve said before when writing about Instagram that it’s often the case that the photos I like don’t perform as well as I expect and, conversely, the photos I don’t like so much perform much better than I anticipated. Photographers really are their own worst critics. This applies equally to stock photography – you’ll find that photos you don’t like so much will sell time and time again. The big one for me is the photo below, entitled “Parisien Taxi,” which seems to appear on every single monthly statement I receive.

 

 

To my eye, its technical qualities are there, but in terms of creativity, I don’t like it. My point is that it sells and as I’ve said, maximising your reach through compiling a large library of stock will be the difference between making enough for a coffee and making enough for a new lens.

Be aware of brands. My first encounter with this issue was a lucky one really. I had an image up which was of a hand on a guitar fret. The machine head had a Fender logo on it. Fortunately, the client had made their mind up that my image was the one they wanted and the agency dropped me an e-mail requesting that I remove the logo and send it back. That tweak made me a $1,000 sale, and the image was used on a billboard in Michigan, OH. The reason for this is that commercially licensable images mustn’t contain brands or trademarks.

Supply the demand. Take a look at the market, and you’ll find both clues and instructions as to what’s hot right now. If you can quickly put a shoot together based on these generic briefs, then there’s money to be made!

So, now that you’re armed, go get yourself into stock and start making money while you sleep!

Let me know how you get on; I’d love to see the links to your stock portfolios! As always, I’m happy to help, and you can reach out on any social platform – find me at Hybrid Dave.

Much love,

Dave

Today is “Black Friday” (the biggest retail shopping day of the year in the US) and we’ve got our best deals of the year on:

Here’s the link to the deals

We’d love to have you as a KelbyOne Pro member (we have an incredible line-up of new instructors and amazing courses planned for 2018, and you’ll be joining a worldwide community of people just like you, helping each other, sharing their techniques, and taking advantage of a ton of benefits that make your membership absolutely invaluable).

Of course, we’d love to have you spend three-amazing days with us in Orlando next May at the conference. Hope you cash in on these deals right now.

By the way – here’s why Photoshop World is so awesome (and why you’ve gotta be there)!

Hope you have a great weekend (#rolltide), and we’ll see ya back here on Monday! :)

Best,

-Scott

P.S. On “Cyber Monday” we’ll be doing LIVE broadcasts EVERY HOUR ON THE HOUR with special “1-hour only screaming deals” we’ve specially arranged with our partners. These are CRAZY deals (last year we were literally crashing our partner’s servers – these deals were so awesome). Join the always awesome Larry Becker on Monday (I’ll have all the details here on Monday, so make sure you start your day here).  

My guest this week on “The Grid” was the most awesome dog photographer anywhere, Kaylee Greer (who, by the way, has the cover shot on the new National Geographic magazine “Nat Geo Wild“). On the episode (you can watch it above), she answers viewer’s questions; shares her techniques for dealing with hard to photograph dogs (and tougher to deal with dog owners), and well…she was just awesome. You will love it and learn a lot (she shares some great tricks, too!).

Kaylee is here at our studio filming another online course for KelbyOne that should be released in about four to six weeks. Her first class was such a huge hit, and she shared everything from lighting to post processing, but she’s got so much more to share, so we were out on location with her today filming her next class and we’re super psyched to be bringing more Kaylee your way.

Hope you all have a great weekend, and we’ll see you back here on Monday (well, I sure hope). :)

Best,

-Scott

memcast54

Don’t worry — if you’re not a KelbyOne member, you can take the 10-day Free Trial and join us tomorrow live for this groundbreaking Webcast. Kristi is awesome (KelbyOne members LOVE her current class on high-end skin retouching), and she’s here taping some new online classes. Tomorrow, I’m excited to be joining her as we talk about the “Unspoken Rules of Retouching” and I think you’ll find this really helpful.

This isn’t one big tutorial — this is a discussion where we talk about the stuff we don’t get to talk about during a tutorial. Of course, we’re taking your questions live, and looking at some real world retouching scenarios and we can’t wait to share all of this with you tomorrow. Here’s the details:

Who: Kristina Sherk and yours truly
What: Live Webcast on the “Unspoken Rules of Retouching” and the state of the retouching industry
Where: http://kelbyone.com/webcast
When: 1:00 pm EDT
Why: We love giving our members a creative advantage

Hope you can join us tomorrow (if you can’t be there for the Live Webcast, we’ll rebroadcast it in its entirety exclusively for KelbyOne members).

Look forward to seeing you then!

Best,

-Scott

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