Category Archives Training

Happy #TravelTuesday one and all! It’s that time of week again – kicking off 2k18 with #HybridDaveTuesdays right here on ScottKelby.com I’m going to impart some knowledge I’ve picked up from my journey in stock photography with an aim to help any of you wishing to start a journey of your own.

My personal experience lies largely with Getty Images, but I’ve recently explored Adobe Stock, too, and once you’re done here, you can learn a lot more about Adobe Stock in the KelbyOne classes by Terry White.

So, how much can you earn from stock? Well, it’s all dependant on just how good your images are, how well they can be found by those who need them, and how many images you can supply. Let’s break down each of those points to see how to make the difference between pocket money and salary gains.

 

 

How good are your images?

This speaks for itself in many ways, but to be specific it’s worth noting the following ‘Quality Control’ factors which come into play, and also that if you don’t hit them consistently, you may risk jeopardising your position. The application process is stringent enough with some agencies, and it’s not worth risking what you’ve achieved with a questionable shot. These ‘Quality Control’ factors include sharpness, resolution, over-processing, and many other similar measures.

Another consideration within this category is the suitability of your images. When submitting, you should think about the application of the shot and it’s relevance, determining, as a result, the likelihood of it being purchased and better yet, continually purchased.

 

Can your images be found?

One of the most important skills when it comes to the submission of stock images is their keywording. Look at it this way – if you want people to buy your photos, the customer must be able to find them! It’s so obvious, but so overlooked and keywording is a skill in itself. Take this example:

I’m a marketer looking for stock images of car materials, and I’m based in the UK. You’re a stock photographer based in the USA, and you have some photos that match what I’m looking for but in order for me to find them when I search the agencies images, you need to have keyworded them correctly. I’m looking for aluminium, and you’ve got a great shot of a sheet of worked aluminium. In order for me to find that image, you have to assume that I’m searching for my spelling. If your photo is also keyworded al, metal, material, shiny, silver, grey, gray, and any other related terms you can think to use, then your shot will be found more frequently in more searches, thereby being exposed to a greater audience and have more sales potential.

 

Are you submitting enough images?

The chances of your images being found and sold, even with excellent keywording, is still slim amongst the immense plethora of competition. Adobe Stock alone has a library of some 90 million images ready to be licenced! Anybody in the industry who makes a substantial income from stock photography has masses of photos and keeps up to date with demand and trends. By the way, food and sports make the biggest sales. ;)

 

 

The journey into stock photography can be packed with setbacks, but if you work hard and focus on overcoming those setbacks, you really can earn from stock. Think of it this way: you may as well submit the photos you’ve already taken anyway and turn it into some cash! Here are some quick-fire extra tips:

With keywording, practice and absolutely nail it! Look for traits and emotions, too. Basically, think like a buyer rather than a seller – think of what people could be searching for in order to return your image to the top of the pile.

Your critical eye isn’t always right. I’ve said before when writing about Instagram that it’s often the case that the photos I like don’t perform as well as I expect and, conversely, the photos I don’t like so much perform much better than I anticipated. Photographers really are their own worst critics. This applies equally to stock photography – you’ll find that photos you don’t like so much will sell time and time again. The big one for me is the photo below, entitled “Parisien Taxi,” which seems to appear on every single monthly statement I receive.

 

 

To my eye, its technical qualities are there, but in terms of creativity, I don’t like it. My point is that it sells and as I’ve said, maximising your reach through compiling a large library of stock will be the difference between making enough for a coffee and making enough for a new lens.

Be aware of brands. My first encounter with this issue was a lucky one really. I had an image up which was of a hand on a guitar fret. The machine head had a Fender logo on it. Fortunately, the client had made their mind up that my image was the one they wanted and the agency dropped me an e-mail requesting that I remove the logo and send it back. That tweak made me a $1,000 sale, and the image was used on a billboard in Michigan, OH. The reason for this is that commercially licensable images mustn’t contain brands or trademarks.

Supply the demand. Take a look at the market, and you’ll find both clues and instructions as to what’s hot right now. If you can quickly put a shoot together based on these generic briefs, then there’s money to be made!

So, now that you’re armed, go get yourself into stock and start making money while you sleep!

Let me know how you get on; I’d love to see the links to your stock portfolios! As always, I’m happy to help, and you can reach out on any social platform – find me at Hybrid Dave.

Much love,

Dave

Today is “Black Friday” (the biggest retail shopping day of the year in the US) and we’ve got our best deals of the year on:

Here’s the link to the deals

We’d love to have you as a KelbyOne Pro member (we have an incredible line-up of new instructors and amazing courses planned for 2018, and you’ll be joining a worldwide community of people just like you, helping each other, sharing their techniques, and taking advantage of a ton of benefits that make your membership absolutely invaluable).

Of course, we’d love to have you spend three-amazing days with us in Orlando next May at the conference. Hope you cash in on these deals right now.

By the way – here’s why Photoshop World is so awesome (and why you’ve gotta be there)!

Hope you have a great weekend (#rolltide), and we’ll see ya back here on Monday! :)

Best,

-Scott

P.S. On “Cyber Monday” we’ll be doing LIVE broadcasts EVERY HOUR ON THE HOUR with special “1-hour only screaming deals” we’ve specially arranged with our partners. These are CRAZY deals (last year we were literally crashing our partner’s servers – these deals were so awesome). Join the always awesome Larry Becker on Monday (I’ll have all the details here on Monday, so make sure you start your day here).  

My guest this week on “The Grid” was the most awesome dog photographer anywhere, Kaylee Greer (who, by the way, has the cover shot on the new National Geographic magazine “Nat Geo Wild“). On the episode (you can watch it above), she answers viewer’s questions; shares her techniques for dealing with hard to photograph dogs (and tougher to deal with dog owners), and well…she was just awesome. You will love it and learn a lot (she shares some great tricks, too!).

Kaylee is here at our studio filming another online course for KelbyOne that should be released in about four to six weeks. Her first class was such a huge hit, and she shared everything from lighting to post processing, but she’s got so much more to share, so we were out on location with her today filming her next class and we’re super psyched to be bringing more Kaylee your way.

Hope you all have a great weekend, and we’ll see you back here on Monday (well, I sure hope). :)

Best,

-Scott

memcast54

Don’t worry — if you’re not a KelbyOne member, you can take the 10-day Free Trial and join us tomorrow live for this groundbreaking Webcast. Kristi is awesome (KelbyOne members LOVE her current class on high-end skin retouching), and she’s here taping some new online classes. Tomorrow, I’m excited to be joining her as we talk about the “Unspoken Rules of Retouching” and I think you’ll find this really helpful.

This isn’t one big tutorial — this is a discussion where we talk about the stuff we don’t get to talk about during a tutorial. Of course, we’re taking your questions live, and looking at some real world retouching scenarios and we can’t wait to share all of this with you tomorrow. Here’s the details:

Who: Kristina Sherk and yours truly
What: Live Webcast on the “Unspoken Rules of Retouching” and the state of the retouching industry
Where: http://kelbyone.com/webcast
When: 1:00 pm EDT
Why: We love giving our members a creative advantage

Hope you can join us tomorrow (if you can’t be there for the Live Webcast, we’ll rebroadcast it in its entirety exclusively for KelbyOne members).

Look forward to seeing you then!

Best,

-Scott

hurleycruise

Check this out! The one and only Peter Hurley has organized the first ever “Headshot Crew Cruise” this month (on Norwegian Cruise Lines no less), where you cruise with Peter and his guest instructors from NYC down to Bermuda and back, and you learn and laugh and chill from port to port.

The cool thing is — the training part is free — just get your cabin, and you’re “in” to all the live classes.

Here’s a link with the details: https://headshotcrew.com/crewz/

Really cool opportunity to learn and lounge on your way to Bermuda.

Best,

-Scott

We are doing it again! Our team is scouring the Web today to bring you all the best Cyber Monday deals on photography gear, Photoshop stuff, plug-ins, you name it in our “Cyber Monday Deal Watch!”

Every hour on the hour (starting, at 9am today) our own Larry Becker will be sharing where the best deals are from all over. These are short, sweet and right to the point live broadcasts, starting at 9am thru 3pm.

Oh, but there’s more!

Then, tonight, at 7pm we’re going LIVE once again with our full-length Cyber Monday Extravaganza, where RC, Pete, Corey, Mia, Larry and the gang are there with some awesome tips and tricks; more cool deals, Cyber Monday specials from us here at KelbyOne, giveaways and all sorts of cool Photoshop and Photography stuff.

When: Tonight at 7pm ET
Where: kel.by/cybercast (we’ll be posting the live link there)
Cost: Totally free — just come join in the Cyber Monday fun!

Hope you all can make it (I did a pre-recorded segment because I’m down in Ft. Lauderdale, Florida today wrapping up my last “Shoot Like a Pro” seminar for the year â” I won’t make it home in time to be live on the air, but I wanted to be a part of it and I’m showing a pretty cool little trick, too!).

Hope you have a Cyber Monday full of awesome deals, and we’ll see you back here tomorrow!

Best,

-Scott

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